Northbeam: A Rebrand and Website Built in Three Months

Ipad Mockup with the Northbeam logo on it

Results

In just three months, Veza Digital helped the Northbeam marketing team reimagine its brand and create a website that genuinely reflects its values and message. The website is designed to be visually impactful and user friendly, making it easy for visitors to understand Northbeam's offerings and services.

  • Improved UI and UX, significantly enhancing user interaction and navigation.
  • Increased conversion rates, transforming more visitors into MQLs.
  • Enhanced brand perception, portraying a more sophisticated and technologically advanced company.
  • A streamlined purchasing process for self-serve conversions.
  • Improved brand consistency through a new logo, color palette, and typography across all platforms.

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Northbeam is a tech company that provides an attribution platform for modern brands. The platform uses advanced data models and machine learning to help brands make informed media buying decisions, with the goal of allowing them to scale their business profitably.

Northbeam's CMO, Matthew Kobach, reached out to Veza Digital with a desire to reimagine their brand and create an impactful website to convert marketing individuals into customers. The goal was to shift toward a more product driven website with self-serve conversions.

Challenge

Veza Digital established that Northbeam's most significant issue was the product's UI (user interface) and UX (user experience), which was severely lacking compared to their biggest competitors. Northbeam also had a small marketing team that lacked a strong online presence and needed a rebrand and a website that would effectively convert potential customers into paying clients.

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Approach

The Veza Digital team developed a plan to create a uniquely branded website focused on user experience and usability. After establishing clear goals and objectives for the website, the team aligned them with the overall web design and marketing strategy, including the visual concept, content, and functionality for the UI and UX.

This included offering a clear product value proposition, providing detailed product information and demonstration, and streamlining the purchasing process for self-serve conversion, followed by regular testing and optimization to improve conversion rates.

Veza Digital created a distinctive visual identity, designing a modern and visually appealing brand aesthetic, including a new logo, color palette, and typography that reflected Northbeam's sophistication and technological prowess. The team also defined a consistent and authentic voice and tone across the site.

The Veza Digital team communicated daily with Northbeam's CMO and Senior VP of go-to-market to fine-tune the project, working toward an award-winning website that converts users into MQLs (marketing qualified leads) at a significantly higher rate than the previous website.

By working closely with Northbeam's team to fully understand their needs and goals, through regular communication and a collaborative approach, the two teams were able to bring the Northbeam vision to life.

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VEZA DIGITAL - EST. 2019

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