Grata: 1.3M+ Impressions Through Aligned SEO and CRO

A WAIO-driven system that improved AI visibility, engagement quality, and conversion performance across search.

Results

OVeza Digital successfully helped boost Grata's online presence and optimized the user experience by strategically aligning SEO and CRO efforts, resulting in significant organic traffic and conversion growth within just six months.

23% increase in user registrations and page views, reflecting enhanced user engagement.
50% increase in impressions on Google (Q3 to Q4).
Health score improved from 14 to 100, reflecting significant technical SEO improvement.
70% increase in conversions in Q4 due to continuous page testing and optimization.
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"We turbocharged Grata's organic search visibility and user engagement. The results? A stunning increase in user registrations and page views, keeping Grata ahead of the curve." — Jamal Haymour, Growth Partner, Veza Digital

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Grata is a platform streamlining finding and researching companies for acquisitions, deal sourcing, and market intelligence. Their comprehensive solution empowers businesses to discover valuable opportunities and gain a competitive edge.

Grata, recognizing the need to strengthen their online presence, partnered with Veza Digital to achieve its ambitious goals. They wanted to significantly increase organic traffic and optimize conversions while maximizing their return on investment for SEO and CRO efforts.

This indicates that AI-driven traffic is aligning closely with high-intent user behavior rather than exploratory visits.

At the same time, WAIO-optimized landing pages saw engaged sessions increase by ~44%, significantly outpacing total session growth. This confirms stronger intent matching at the page level.

Traditional organic performance also scaled, with sessions up 24.7% and key events up 28.8%, showing that improvements extend across all acquisition channels.

LLM Performance

+24%

LLM sessions MoM

GA4

+60%

LLM engaged sessions MoM

GA4

+106%

LLM key events MoM

GA4

Challenge

By collaborating with Veza Digital, Grata planned to meticulously optimize user experience across their website. This would attract more visitors and encourage deeper engagement with their content. Through a holistic approach that aligned SEO and CRO strategies, Grata sought to streamline the entire digital customer journey, from initial search to final conversion.

Approach

Veza Digital conducted a comprehensive analysis of Grata's website to kick start the process, delving into its performance, user experience, and functionality. This data driven approach pinpointed improvement areas and provided valuable conversion optimization insights.

A cost effective, multi layered strategy was devised to deliver measurable results month over month, focusing on driving traffic and maximizing conversion pathways.

SEO for Visibility

The plan involved a thorough SEO audit to identify and address technical roadblocks hindering Grata's search engine ranking. Keyword research was conducted to create high visibility content that enhanced the website's visibility to search engines.

An aggressive PR backlink strategy was implemented to climb the SERPs, along with ongoing on-site improvements. This combined approach propelled Grata up the Search Engine Results Pages. Pillar pages, targeted content pages for organic traffic, and landing pages optimized for specific PPC campaigns like Google Ads and social ads further enhanced traffic acquisition.

CRO for Engagement

To optimize the user journey, the Veza Digital team implemented A/B testing to analyze user behavior and optimize web pages for maximum conversions. The team increased page views and website interactions by crafting a seamless and intuitive user experience, driving more organic traffic and engagement.

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VEZA DIGITAL - EST. 2019

Rank with intent.
Perform with purpose.

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