How Grata grew LLM key events 106% and organic sessions 24%

Key Results

Our collaborative efforts yielded impressive results within just six months, cementing Grata's position ahead of the competition:

• 23% Increase in User Registrations & Page Views: This significant growth reflects enhanced user engagement.
• Impressions on Google: 50% increase in impressions (Q3 to Q4).
• Increased Health Score: Improved from 14 to 100, reflecting significant technical SEO improvement.
• Average On-site CRO Optimization: Experienced a 70% increase in conversions in Q4 due to continuous page testing and optimization.

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How Veza took Grata from Zero to Over 1.3M Impressions to Drive Growth

Grata is a platform streamlining finding and researching companies for acquisitions, deal sourcing, and market intelligence. Their comprehensive solution empowers businesses to discover valuable opportunities and gain a competitive edge.

Grata, recognizing the need to strengthen their online presence, partnered with Veza Digital to achieve its ambitious goals. They wanted to significantly increase organic traffic and optimize conversions while maximizing their return on investment for SEO and CRO efforts. 

By collaborating with Veza Digital, Grata planned to optimize user experience across their website meticulously. This would attract more visitors and encourage deeper engagement with their content. Through a holistic approach that aligned SEO and CRO strategies, Grata sought to streamline the entire digital customer journey, from initial search to final conversion.

Veza Digital conducted a comprehensive analysis of Grata's website to kickstart the process, delving into its performance, user experience, and functionality. This data-driven approach pinpointed improvement areas and provided valuable conversion optimization insights.

A cost-effective strategy was devised to deliver measurable results month over month. The plan involved a thorough SEO audit to identify and address technical roadblocks hindering Grata's search engine ranking. Keyword research was conducted to create content that enhanced the website's visibility to search engines. 

To optimize the user journey, the Veza team implemented A/B testing to analyze user behavior and optimize web pages for maximum conversions. The team increased page views and website interactions by crafting a seamless and intuitive user experience, driving more organic traffic and engagement.

An aggressive PR backlink strategy was implemented to climb the SERPs, along with ongoing on-site improvements. This combined approach propelled Grata up the Search Engine Results Pages (SERPs). 

Our team utilized pillar pages, targeted content pages for organic traffic, and landing pages optimized for specific PPC campaigns like Google Ads and social ads to enhance traffic acquisition further.

LLM traffic is not only increasing but becoming more efficient. Engagement depth improved alongside volume, with session duration up ~30% and key event rates increasing ~7-8%.

This indicates that AI-driven traffic is aligning closely with high-intent user behavior rather than exploratory visits.

At the same time, WAIO-optimized landing pages saw engaged sessions increase by ~44%, significantly outpacing total session growth. This confirms stronger intent matching at the page level.

Traditional organic performance also scaled, with sessions up 24.7% and key events up 28.8%, showing that improvements extend across all acquisition channels.

Project Success and Collaborative Growth

Veza Digital successfully helped boost Grata’s online presence and optimized the user experience by strategically aligning SEO and CRO efforts, resulting in significant organic traffic and conversion growth within just six months.

The collaborative approach demonstrates the power of a comprehensive digital marketing strategy in achieving tangible business goals.

"We turbocharged Grata's organic search visibility and user engagement. The results? A stunning increase in user registrations and page views, keeping Grata ahead of the curve."

—Jamal Haymour, Growth Partner, Veza Digital

This collaborative effort, focusing on technical SEO, content marketing, and user journey optimization, allowed Grata to streamline its digital customer journey, keeping the business ahead of the curve in a competitive market.