Liquibase

Overcoming Obstacles with Breakthrough Solutions

The Liquibase website was plagued by a range of issues, from subpar design aesthetics to a convoluted backend, making it difficult for the team to update content and for users to navigate the site. 

The existing website, spread across two domains (.com and .org), fragmented the brand’s online presence. With over 3000 pages needing migration, the project posed a substantial challenge in terms of design, content organization, and technical execution.

Veza Digital proposed a strategic migration from WordPress to Webflow, a platform known for its design flexibility, robust content management system (CMS), and superior performance. 

This transition was aimed at not only resolving the existing issues but also setting a solid foundation for future growth and scaling the website with targeted SEO campaigns. We wanted to build them a marketing website that is easy to navigate and for the marketing team to easily run campaigns on.

Content Mapping and Information Architecture: Comprehensive content mapping and IA restructuring were undertaken to ensure a seamless user experience, effectively merging the .com and .org domains into a single cohesive .com website.

Website Redesign: The entire website underwent a complete redesign, with a focus on modern design elements and user experience. The design process was facilitated using Figma, enabling a collaborative and iterative approach to visualizing the new website.

Advanced Analytics Setup: To empower the Liquibase team with data-driven insights, advanced analytics tracking was integrated, allowing for detailed performance monitoring and optimization.

Custom Animations: The website was enriched with custom JavaScript animations, leveraging libraries such as GSAP, Pixi JS, and Swiper JS to create engaging and interactive user experiences. Lottie animations were also incorporated to add a layer of sophistication and dynamism to the web design.

Heavy CMS Integration: Recognizing the need for a robust content management solution, the migration to Webflow included a heavy emphasis on CMS capabilities, enabling the Liquibase team to easily update and manage website content.

Greenhouse Integration: To streamline recruitment processes, integration with Greenhouse was implemented, enhancing the career section of the website and providing a seamless application experience for potential candidates.