Liquibase – Webflow Migration + UX Improvements

Results

• Over 3,000 pages migrated from WordPress to Webflow, with better performance, scalability and content management.
• Two domains unified into one, resolving a fragmented brand presence and a disjointed user experience.
• A modern redesign with clearer navigation throughout.
• A site the marketing team runs targeted SEO campaigns from without developer support.
• Analytics tracking and Greenhouse integration built in.
• Positive feedback from stakeholders, customers and industry colleagues after launch.

The Evolution of Liquibase’s Website & Online Presence

Evolution is part of nature; people thrive through continuous change over time. Yet, sometimes, this evolution needs a push. We can get stuck in old routines and processes, and what once worked for us may no longer be effective. This applies to all aspects of life, including business.

Jamal Haymour, Veza Digital Growth Partner, recognized Liqibase’s need for evolutionary change. He contacted Michael Francisco, Liquibase's Vice President of Marketing.

Liquibase, once a leader in advanced database change management and CI/CD automation, knew it was time to evolve its stagnant and outdated website.

Once the Veza team thoroughly scoped the Liquibase site, they found some big problems that needed to be tackled in layers.

The website was built using WordPress, a stable platform. However, it wasn't ideal for major players in their business niche with advanced marketing requirements.

From its unimpressive design to its messy backend, which felt like it was held together with duct tape, this made it a real challenge for the team to add new content and for users to navigate smoothly for better UX.

The Veza team tackled unifying a brand's fragmented online presence. The website was previously spread across two domains (.com and .org), creating a disjointed user experience and diluting the brand's impact.

With over 3,000 pages to migrate, the project demanded meticulous attention to design, content organization, and technical execution. The Veza Digital team opted for a strategic migration from WordPress to Webflow - solving the existing issues and laying a solid foundation for future growth.

The goal was to create a website that was easy to navigate and optimized for the marketing team to run targeted SEO campaigns efficiently. Veza Digital set the stage for scalable, long-term success by streamlining the website's structure and enhancing its usability.

“Veza Digital delivered the website as promised, receiving positive feedback from stakeholders, customers, and industry colleagues. The team was highly responsive, collaborative, informed, and accommodating. Moreover, they showed impressive commitment to the client's success.

-Michael Francisco, Vice President of Marketing, Database DevOps Company

Comprehensive content mapping and IA restructuring ensured a seamless user experience, merging the .com and .org domains into a cohesive .com website. The entire website was redesigned, focusing on modern design elements and user experience. The design process was facilitated using Figma, enabling a collaborative and iterative approach to visualizing the new website.

Advanced analytics tracking was integrated to empower the Liquibase team with data-driven insights, allowing for detailed performance monitoring and optimization. The website was enriched with custom JavaScript animations, leveraging libraries such as GSAP, Pixi JS, and Swiper JS to create engaging and interactive user experiences. Lottie animations were also incorporated to add a layer of sophistication and dynamism to the web design.

Recognizing the need for a robust content management solution, the migration to Webflow heavily emphasized CMS capabilities, enabling the Liquibase team to update and manage website content easily. To streamline recruitment processes, integration with Greenhouse was implemented, enhancing the website's career section and providing a seamless application experience for potential candidates.

Approach

The team chose a strategic migration from WordPress to Webflow, which addressed the platform limits and set a foundation that could grow rather than patching the existing site.

Comprehensive content mapping and information architecture restructuring merged .com and .org into a single cohesive .com. The site was redesigned in full, with Figma enabling a collaborative and iterative approach to the visual work.

Advanced analytics tracking was integrated so the Liquibase team could monitor performance and optimize against real data. Custom JavaScript animations using GSAP, Pixi JS and Swiper JS were built alongside Lottie animations to add motion without weighing the pages down. The migration leaned hard on Webflow's CMS so the marketing team could manage content directly, and a Greenhouse integration streamlined the careers section into a clean application experience.