Shipwell: 2,000+ Pages Migrated to Webflow
Webflow migration gave Shipwell a dynamic site and modern CMS, increasing traffic and conversions.
Results
- Over 2,000 pages migrated from WordPress to Webflow.
- Swifty the Otter preserved as a prominent brand element through the redesign.
- A CMS the Shipwell team updates independently, without developer involvement.
- The partnership continued past launch into on-site traffic growth and conversion optimization through A/B testing.
Shipwell is a leading logistics platform. Its CMO wanted to blend aesthetics, functionality, and usability well enough to outshine competitors, and brought Veza Digital in to rebuild the site.
Challenge
The overhaul was layered. Over 2,000 pages had to migrate cleanly. Swifty the Otter, Shipwell's mascot and a real piece of brand equity, had to stay prominent rather than get designed out. And the finished site had to be editable by non-developers, so the Shipwell team could make changes without filing a ticket.
Approach
The team migrated from WordPress to Webflow, planning the move around speed and simplicity. The client-first framework kept Shipwell's own needs at the center of the build, with motion graphic animations layered in to carry information rather than decorate it.
Each page was crafted against an established design system and brand standards, guided by a detailed sitemap. Development ran smoothly despite a reliance on placeholders early on, and the team absorbed occasional CMS migration delays caused by content revisions.
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