GoodShip Case Study: From Single Page to Growth Engine
Multi-page Webflow site migration with user-friendly CMS and enhanced animations.
Results
- Migrated from a single landing page to a structured multi-page Webflow site that explains the platform.
- A user-friendly CMS the GoodShip team edits and updates independently.
- New static Lottie animations replacing an animation that could not be migrated, improving UX and performance.
- A dedicated resource section that opens SEO growth and positions GoodShip as a voice in the TMS industry.
- Analytics beyond the single HubSpot signal the old page allowed.
GoodShip offers a comprehensive logistics platform allowing companies to analyze performance quickly and take corrective actions. With innovative technology that combines data integration and automated processes, GoodShip's desire for a professional website was the top priority for its future growth.
GoodShip and Veza Digital partnered to address the challenges facing GoodShip's online presence. Veza Digital took a methodical approach to the project, improving the website structure and overall functionality.
Challenge
GoodShip's platform sits on top of a shipper's transportation management system, letting logistics companies analyze performance and correct course quickly. A professional website was the company's first priority for growth, and what they had was a single landing page.
Four problems came out of the audit:
- Structural limits. One landing page could not explain the platform, and HubSpot tracking was the only analytics available.
- No self-service editing. The site was built on custom JavaScript, which made it close to impossible for the GoodShip team to change content themselves.
- An unmovable animation. A complex hero and footer animation could not be migrated because the original code was inaccessible.
- Nowhere for content. The platform had no space for blogs or webinars, which closed off any route to SEO growth.
Approach
The site moved to Webflow, which resolved the single-page constraint directly by allowing a clear multi-page structure that explains the platform properly.
Webflow's CMS handed content editing back to the GoodShip team, so updates no longer required a developer.
The inaccessible animation became an opportunity rather than a loss. With no code to migrate, the team built new and more efficient static Lottie animations, which improved both performance and the impression the site makes.
A dedicated resource section was added for blogs and webinars, opening the SEO path that had been closed and giving GoodShip somewhere to publish industry insight.
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