Slash: Website Redesign That Boosted Organic Growth by 50%
A dynamic website with 55+ motion graphics achieved increase in conversions, visibility, and traffic.
Results
Within six weeks, Veza Digital successfully launched the revamped Slash website. The new site showcased a premium, professional design that resonated with the target audience. The integrated SEO strategies significantly boosted website visibility, organic traffic, user engagement, and conversions.
Slash is a neo-banking platform catering to the "hustle economy", freelancers, gig workers, and those with non-traditional employment. The company sought to enhance its website, aiming to attract and convert users with an engaging design and informative content. Slash's CEO, Victor, and his team partnered with Veza Digital to achieve this.
Challenge
Veza Digital faced the challenge of rapidly developing a new website that captivated users and drove a high volume of conversions. The focus was on creating a sleek and professional design aligned with Slash's brand identity while incorporating the latest design trends. Simultaneously, SEO optimization was crucial to improve website visibility and organic traffic.
Approach
To begin, the Veza Digital team conducted thorough research, analyzing Slash's competitors, keywords, and URLs. This research informed a meticulously planned sitemap, outlining pages, sections, calls to action (CTAs), titles, meta descriptions, and relevant keywords.
A team comprising designers, motion graphics specialists, developers, SEO experts, and copywriters was assembled to work toward Slash's goals. The design incorporated unique layouts optimized for conversions, featuring modern gradients to enhance the brand's premium feel.
Motion Graphics and Development
A key element was the extensive use of motion graphics. Over 55 motion graphics were implemented on the homepage, creating a visually dynamic and unique user experience. However, implementing these advanced effects and animations within Webflow's CMS presented significant development challenges, which the team diligently overcame to deliver the desired visual impact.
SEO and Content Strategy
Veza Digital's SEO specialist meticulously researched and optimized page level keywords, while the copywriter crafted SEO optimized content to attract organic traffic and guide visitors toward desired actions.
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