We are always seeking more and never settle for less. Curious by nature, Veza Digital has never been completely satisfied with 'good enough,' but driven by the need to shake the space in which Webflow teams are pushing for better workflows and a competitive edge.
So our team set out to explore the edges and see what happens when you push past them to the other side.
The question was simple: What would happen if we connect website-building essentials everyone knows into one practical system that everyone, including LLMs, can read?
The Rise of WAIO (Webflow AI Optimization)
In our research, we agreed that documenting every possible variation felt impossible and counterproductive. So we started to imagine a system that merges the best practices of development, SEO, and AEO. A system that feels so familiar, yet surprisingly new.
The system is for anyone eager to evolve, learn, and progress.
That’s how WAIO (Webflow AI Optimization) was born. It was our answer to the need for standardization. A system designed to help agencies, marketing teams, and freelancers understand and apply the complex demands of modern Webflow development.
Powered by Visionaries
We built WAIO together with some of the brightest minds in the industry. It stands on the shoulders of giants whose expertise and vision have shaped our journey.
We are deeply grateful to Timothy Ricks (Lumos), the Finsweet team (Client-First), and the Webflow's research team for their invaluable influence. Our framework’s architecture also draws powerful inspiration from Tailwind CSS, whose principles we have thoughtfully adapted to elevate the Webflow environment.
"WAIO was born from a key idea: the best websites are created where top-tier development meets deep SEO strategy. We aren’t claiming to have invented something revolutionary, but rather that we have carefully listened to the market’s needs and consolidated best practices into a system that brings order and clarity. "
– Sasha Kuridza, Tech Solution Lead at Veza Digital.
How Does WAIO Work?
WAIO connects what usually gets separated: solid development and smart SEO. It’s built from close teamwork between developers and SEO experts, built to support the way modern sites need to perform and grow.
#1 The Balance of Core SEO and AI Optimization:
The framework is the result of a two-way collaboration between our development and in-house SEO experts.
#2 A Developer-First Approach and Technical Performance:
A Tailwind-inspired logic, a guaranteed Lighthouse Score above 90, and “green” Core Web Vitals.
Together, these two parts form the core of WAIO: smart structure, solid performance, and future-ready thinking.
The Engine Behind WAIO Is Your Expertise
So far, we have some good news – WAIO is as powerful as the expert who wields it.
Just as with any tool, WAIO will not work magic itself, and success isn’t guaranteed by simply using it. So we want to set realistic expectations here, because the ultimate success of any project will always depend on the human factor.
"It’s a tool, not a magic wand. Its purpose is to empower experts, developers, SEO strategists, writers, and designers to realize their vision more efficiently. Because at the end of the day, a project’s success doesn’t depend on the tool, but on the person, the team, that never stops learning. This is our first version, and our invitation to you: let’s build better tools for smarter websites, together."
- Sasha Kuridza, Tech Solution Lead at Veza Digital.
Good things take time, a lot of learning, real experience, and respect for the process, while the best results come from people who care, keep pushing, and never stop improving.
So the power of WAIO will depend on the strategists: developers, designers, SEO experts, and AI experts. We made a system that makes the process easier, more understandable, and faster. But success itself will always depend on the people behind it.
This is Just the Beginning
Today, we’re announcing the first beta version of WAIO, while the period of testing ahead is still in front of us. We’re inviting the community to join us on this journey and help shape it with us.
Your feedback is crucial for us to improve everything together, from the CSS structure to the strategies we use, so we invite you to join our Slack community!
We’re really excited to share this, and can’t wait to hear what you think, so we can keep improving the framework together.
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