B2B Marketing Strategy Agency for GTM & Demand

From positioning and messaging to funnel orchestration and full-funnel campaigns - we align your brand, product, and pipeline.

WHAT’S NOT WORKING

Why B2B Marketing Strategy Fails

01

No Clear Positioning & Messaging

You’re trying to grow, but you’re not quite sure how to say what you do—or why you’re better. Without positioning, every campaign feels like guesswork. We clarify your edge so prospects get it fast.

02

Leaky Funnel &
Demand Generation Gaps

You’re driving traffic, but MQL-to-SQL rates are flat—or worse. Why? Because your messaging, web, and lead flow aren’t working together. We fix gaps across the journey.

03

Overstretched Team
- Need GTM Leadership

Your growth plan lives in Notion, but execution is stalled. Teams are overextended. Strategy is reactive. We build the roadmap - and help you run it.

B2B Marketing Strategy Services

Positioning & Messaging Strategy

Nail your audience, edge, and category—before you write a single word.

CLARIFY

Go-To-Market (GTM) Strategy

Headlines, proof points, and narratives that convert across your funnel.

CRAFT

Demand Generation Strategy

SEO, paid, lifecycle - aligned under one strategy, not scattered silos.

ORCHESTRATE

Funnel Diagnostics & Conversion Optimization

Funnel mapping, drop-off analysis, and ROI insight across platforms.

ANALYZE

Lifecycle Optimization

Post-signup and post-purchase journeys that retain, activate, and grow.

SCALE

M&S Services

AI Optimization

Veza helps B2B brands deliver AI-powered personalization at scale. Smarter targeting, sharper messaging, and measurable growth from day one.

BE VISIBLE
Veza helps B2B brands deliver AI-powered personalization at scale. Smarter targeting, sharper messaging, and measurable growth from day one.

Content Strategy

Turn keywords into conversions with strategic SEO content crafted for B2B growth. Built for clarity, scale, and ranking power.

CONVERT
Turn keywords into conversions with strategic SEO content crafted for B2B growth. Built for clarity, scale, and ranking power.
WHY CHOOSE VEZA

Why Veza Digital as Your B2B Marketing Strategy Partner

From CMOs building from scratch to lean teams scaling fast, clients trust Veza to act as both strategic lead and embedded partner - thinking ahead, filling gaps, and making clarity actionable.

Strategic Fluency

From brand to paid - we speak marketing across silos.

Executional Precision

Creative and copy don't lag. Your strategy moves in-market, fast.

Revenue Context

Every plan is built backward from revenue, not abstract KPls.

Partner Mentality

We lead when needed, support when asked.

LET’S TALK STRATEGY
OUTCOMES

Results that compound over time.

Grata Case Study: SEO & CRO Strategy That Drove 70% Conversion Growth

2 years straight of 30% growth in traffic and conversions and 5X ROAS

Grata Case Study: SEO & CRO Strategy That Drove 70% Conversion Growth
Adonis Case Study: From Startup to Industry Leader with SEO-Driven Site

Raised 31MM Series B and saw 9X growth in one year

Adonis Case Study: From Startup to Industry Leader with SEO-Driven Site
Chili Piper Case Study: WordPress to Webflow Migration for Enhanced Revenue Growth

90%+ traffic growth since migrating to webflow

Chili Piper Case Study: WordPress to Webflow Migration for Enhanced Revenue Growth
Liquibase

10% growth in traffic upon migration. 1000+ Dev hours saved/year

Liquibase
GoodShip Case Study: From Single Page to Growth Engine

Raised 25MM Series B and increased on-site conversions

GoodShip Case Study: From Single Page to Growth Engine
RegFox

10% traffic growth QoQ over 2 years

RegFox
Slash

50% organic growth YoY

Slash
Wisedocs Case Study: Modern Minimalist Redesign & Enhanced UX

Modernized boring insurance workflows with AI-design

Wisedocs Case Study: Modern Minimalist Redesign & Enhanced UX
Dialectica Case Study: Webflow Migration, Redesign & SEO Growth

Highly impactful and sleek modern design for enterprise

Dialectica Case Study: Webflow Migration, Redesign & SEO Growth
Dubai Taxi Company

30-day delivery before $3B IPO

Dubai Taxi Company
Kizen Case Study - Aligning AI Innovation with Digital Presence

Kizen Case Study - Aligning AI Innovation with Digital Presence
Smartrr

Smartrr
Shen AI

Shen AI
Concordium Case Study: Webflow Redesign & SEO Launch in 2 Weeks

Concordium Case Study: Webflow Redesign & SEO Launch in 2 Weeks

THE PROCESS

Our B2B Marketing
Strategy Methodology

01

Map the mess.

We start by breaking down what’s not working—positioning, messaging, funnel leaks. No fluff. Just facts.

02

Build the brain.

We architect a strategy layer: positioning, messaging, funnel logic, and priorities. You’ll use it everywhere - from campaigns to investor decks.

03

Move fast. Stay aligned.

We move into execution with flexible support - content, creative, UX, and lifecycle. You keep momentum without adding headcount.

04

Iterate with insight.

Strategy isn’t static. We help you test, learn, and evolve - without losing
the thread.

VEZA DIGITAL - EST. 2018

Rank with intent.
Perform with purpose.

BOOK A DISCOVERY CALL
COMMITMENT TO
EXCELLENCE

We Map the Plan. You Scale the Growth.
Positioning, messaging, funnel logic, campaign prioritization - done.
Your only job? Say yes to clarity.
Then go build momentum.

BOOK A DISCOVERY CALL

Got Questions?

We have the answers.
01

Do you write from scratch or optimize existing copy?

Both. We assess current content and decide what’s worth keeping, refining, or rewriting.

02

How do you align with our SEO strategy?

We embed keyword logic into the structure and ensure metadata, headings, and flows support both SEO and UX.

03

What tools do you use?

Figma, Webflow CMS, and AI-based copy QA tools.

B2B Marketing Insights & Resources

 Guides on SaaS growth, Webflow development, SEO strategies, and demand generation for B2B companies.

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