How RegFox Increased Conversions by 123% with SEO & UX
Redesign and SEO for RegFox resulted in a 244% traffic surge and 123.5% conversion increase.
Results
Search ranking improved significantly within six weeks of launch, and RegFox saw record-breaking signups in the first seven weeks. Continued SEO and conversion work with the RegFox team lifted organic traffic 35% over the following three quarters.
- 244% increase in non-branded SEO traffic in Q3, year over year.
- 123.53% increase in signup success conversions from the features, blog and comparison pages in the organic search segment.
- 276.15% growth in non-branded organic traffic, June 14 to October 12 year over year.
- 58.17% increase in all Google organic traffic over the same window.
The gains came from targeted keyword optimization on event ticketing and registration terms, high-quality content on blog and feature pages, and technical SEO discipline across site speed, mobile-friendliness and site structure.
How RegFox Increased Conversions by 123% with SEO & UX
RegFox is a leading cloud-based event registration and management platform designed to streamline the event planning process. With features like customizable forms, seamless payment processing, and robust attendee management tools, RegFox offers a comprehensive solution for event organizers of all sizes.
Recognizing the power of a strong online presence, RegFox partnered with Veza Digital to elevate its brand and drive growth. The goal was to create a more engaging and user-friendly experience that would attract new customers and enhance their visibility in the competitive event management market
Challenge
RegFox is a cloud-based event registration and management platform, with customizable forms, payment processing and attendee management for organizers of any size. The product was strong. Its visibility was not.
In a competitive event management market, RegFox needed a site that would attract new customers rather than only serve the ones already looking for it. The existing experience was neither engaging enough nor easy enough to move a visitor from interest to signup.
Approach
Both teams started by identifying the pain points together, then researched what people actually want from a ticketing site. The answer was not a facelift. It was a new site built around UX and CX, appearance, functionality and a real SEO strategy.
The team took a product-led growth approach, running market research and building customer personas, then using that to drive design, user experience and content strategy rather than guessing. User flows were kept deliberately simple so features were findable in a few clicks.
Conversion work layered in visual cues, icons, clear calls to action and demos. SEO best practice was applied across the content strategy and the web copy itself, so the pages could compete on non-branded terms.
The build ran on Webflow, with custom HTML5, CSS3, JavaScript and jQuery where the product demanded functionality Webflow alone would not carry. A highly technical product became a site where every part works together.
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