Data-Driven Answer Engine Optimization Agency for AI Overviews & LLMs

Answer Engine Optimization (AEO) refers to the process of structuring, tagging and formatting your content so that AI systems can correctly interpret and retrieve it, positioning you as an authoritative answer. Instead of fixating solely on traditional rankings, AEO focuses improving machine readability, entity structure, and answer extraction to boost accuracy. It ensures your brand becomes the default source generative engines use when they respond to user questions. 

‍

While SEO is built directly for search engines, AEO is built for answer engines, which include LLMs, AI Overviews, and generative models. SEO focuses on ranking signals, while AEO focuses on structured data, entity clarity, and the precision of answers. AEO ensures that your content is machine-interpretable so models can understand, validate, and quote it in a reliable and accurate fashion. 

‍

In short, yes. AEO is designed specifically to improve your brand’s likelihood of showing up in AI Overviews. By making your content structured, evidence-backed, and entity-consistent, this means models can more simply identify your brand as the most authoritative response. This significantly increases visibility in AI extracts, as well as generative summaries. 

‍

At Veza Digital, we optimize content by aligning every element, including structure, schema, entities, and formatting, with the way LLMs interpret information. This includes a focus on answer-first content blocks, entity mapping, citation engineering, LLM response testing, and more. The goal here is to eliminate ambiguity so that models are able to reproduce your answers with high levels of confidence. 

‍

Yes. Schema markup is an essential component of AEO, and helps models to validate meaning, context, and relationships between your business, and the answers users seek. We implement and test comprehensive schema types across your site to reinforce your entity graph. This increases answer accuracy and helps to ensure models can reference your content as a trusted and reliable source. 

‍

AEO benefits any industry where expertise, accuracy, and trust help drive conversions. This includes things like SaaS, B2B, services, healthcare, finance, and technical fields. Brands with complex products or multi-layered terminology can gain even more value. If your prospects rely on accurate and precise information, AEO improves your visibility across AI-led discovery. 

‍

Most clients start to see early improvements in AI visibility and answer stability within 10-60 days, while more significant results become clear after 3-6 months. Generative engines refresh and retrain continually, bringing structural improvements over time. The more consistent your content and schema becomes, the faster that models can adopt your brand as the preferred answer. 

‍

At Veza, we measure ROI through improvements to things like AI visibility, reduction of hallucinated responses, growth in answer stability, and increases in branded answer retrieval. For enterprise clients, we also look to track Assisted Conversion pathways influenced by AI Overviews and generative search engines. The result of this is a much clearer view of how AEO impacts your company’s authority and revenue attribution. 

‍

AEO functions most successfully alongside SEO as a complementary and strategic layer. SEO ensures your site is discoverable and crawlable, while AEO ensures your content is understandable and quotable by AI systems. Together, these serve to futureproof your visibility across both search engines and generative AI models. 

‍

At Veza Digital, we use a mix of proprietary prompt-testing frameworks, alongside structured data validators, entity graph mapping tools, and third-party LLM evaluation systems. These tools help us measure the accuracy of your answers, detect hallucinations, and identify gaps in entity coverage. Continuous testing ensures your content remains aligned with model behaviour as LLMs and search engine algorithms continue to evolve.

Yes, We provide consultations and internal training to help teams adopt AEO best practices across content, SEO, and development workflows. This helps ensure your organization can maintain structural consistency as your business and its content continue to grow. Many clients combine consulting with ongoing monitoring or schema oversight. 

‍

Entity mapping is essential for clarifying the relationship between your brand, products, features, and value propositions. By providing AI models with a clear and structured network of concepts, you can reduce the chances of misinterpretation. This is something that will dramatically increase answer accuracy across AI Overviews, chat models, and voice assistants.

‍

Yes. We combine SEO fundamentals with AEO enhancements, which helps us optimize your technical SEO foundation while also building entity-first, schema-rich structure required for AI interpretability. The result of this is that your site not only ranks better, but it becomes the go-to source for LLMs and AI Overviews. 

‍