Bramar: A Professional Website Built Under a Tight Deadline

MacBook Mockup with the hero section of Bramar website within.

Results

A website delivered despite an unbelievably short deadline.
A compelling online presence and distinct brand identity, positioning Bramar to expand its customer base and accomplish its objectives.
A user friendly resource structure consolidating five service categories with filtration for easy content discovery.

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Bramar Strategic Services is a consulting firm that operates privately within the United States, offering a range of services to clients in both government and private sectors, including strategic planning, program management, and business development. The company prides itself on its ability to provide personalized solutions that cater to the specific needs of each client. Its team of experts has extensive experience across industries including aerospace, defense, healthcare, and technology.

The Bramar team enlisted Veza Digital's expertise to build a website that could meet their technical requirements and deliver a seamless experience to their customers as part of their digital transformation.

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Challenge

Bramar was a fledgling company operating in a highly regulated and conservative industry. The Veza Digital team believed that projecting a professional, sharp, and trustworthy brand image was crucial for effectively engaging with clients. As a small IT business, Bramar required a professional and visually appealing website to establish credibility and attract potential clients, all under an unbelievably short deadline.

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Approach

After assessing Bramar's needs and end goals, the Veza Digital team concluded that creating a user friendly architecture was critical to ensuring visitors could easily comprehend the nature of the business and navigate the website to gain a clear understanding of the services offered.

Another key focus was facilitating the firm's marketing efforts by establishing a clear resource structure. The team identified five primary categories, including IT solutions, cloud management, cybersecurity, compliance, and SaaS. Rather than creating individual pages for each category, the team consolidated them into a single location, complete with a filtration system that enables visitors to quickly access articles of interest. The team also created an "About Us" page to provide visitors with more information about the brand and its team, and structured the homepage to serve as both a table of contents and a representation of the brand's identity.

To validate the branding approach, the Veza Digital team conducted a thorough competitor analysis to identify industry trends and gather insights informing Bramar's branding strategy. The team used Figma as the preferred design tool. Typically, the team would begin with mid-fidelity wireframes following a low-fidelity approach and information architecture established through octopus.do. However, based on the analysis, moodboards, and information architecture already gathered, the team felt confident skipping the mid-fidelity wireframing step, allowing the project to proceed more efficiently.

During development, the Veza Digital team used several techniques to optimize the workflow and create an efficient, visually appealing website. Pixels and percents were used instead of fluid methods to develop the site's content, resulting in wrapping instead of scaling. Custom code was employed to create custom shapes like buttons and form validation. Swiper.js was utilized to create a CMS-based slider with a custom scrollbar for showcasing team members. CMS template pages and conditional statements were used to develop all blogs and service pages. Finsweet Attributes were used to create filtration and pagination features, which proved to be the easiest and most efficient approach.

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VEZA DIGITAL - EST. 2019

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