HyperQuake: A Website Rebrand Delivered Despite a Compressed Timeline

Complete website redesign, delivering a modern, minimalist design with enhanced user experience.

Hyperquake website showcased in a mockup

Results

  • Website launched on time and within budget despite a compressed timeline.
  • A visually stunning website with a modern, minimalist design aligned with HyperQuake's brand.
  • Improved navigation and clarity for a better user experience.
  • A collaborative partnership built with HyperQuake, fostering trust and open communication.
  • Positioned Veza Digital for potential long-term engagement with HyperQuake.
  • Successfully adapted to shifting timelines and unforeseen challenges.
  • Delivered a website that surpassed the client's initial vision.
"The Veza team has helped us tremendously. From initial concept to final design and development, they have pushed our design thinking and delivered a robust site. They have been extremely collaborative and have brought us along beside them during the process. They also worked very quickly to help us deliver on schedule."
— Brian Simmons, Associate Creative Director, HyperQuake

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At Veza Digital, the team lives by the motto that collaboration fuels innovation. When HyperQuake Design Agency approached Veza Digital to co-create their new website, it marked the start of an exciting joint effort.

HyperQuake specializes in creating strong brands and unforgettable experiences, with a client roster that includes big names like Google, Nike, and Procter & Gamble. But like all innovators, the HyperQuake team knew it was time for a new take on things.

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Challenge

The HyperQuake team came to Veza Digital with a need for a complete website redesign. Their old website was hard to navigate, hard to understand, and not aligned with their new brand. For the client, the project marked a complete transformation in their online presence, shifting from a confusing and scattered image to a clean, sleek, contemporary brand.

The task had three main objectives: optimizing navigation for enhanced user experience, reimagining the brand's storytelling within the framework of provided guidelines, and executing a comprehensive website redesign aligned with those directives.

Approach

Phase One: The Teaser Page

The project unfolded in two distinct phases, each presenting its own challenges and wins. The Veza Digital team first tackled designing and developing a teaser page, a trailer of sorts for the upcoming new website. This phase progressed smoothly, with both teams collaboratively defining the design direction. While there were some back and forth discussions and compromises on the landing page's appearance, the team ultimately created an impressive teaser page signaling the arrival of the new website.

What seemed straightforward in design posed unforeseen challenges during development. Despite widespread appreciation for the page's sleek simplicity and fluid animations, executing these elements proved far more complex than anticipated. With the client's timeline compressed, the team faced a race against the clock. What was initially planned to unfold over weeks now demanded completion in mere days.

Veza Digital's developers experimented extensively with how to make the animation flow work. After some design changes and further collaborative compromises, the team solved that challenge too. The page went live, and while the animation didn't achieve the coolness initially envisioned, the redesign hit it out of the park. The landing page delivered a smooth, modern, minimalist design, a style that would set the tone for the entire website.

Phase Two: Building the Full Website

The second phase involved building the actual website. About a week later, the client set a hard deadline of May 1st, before development had even started. This wasn't as much of a challenge as expected until the client needed to shorten the project by two weeks near the end, leaving just a week and a half to finish two more pages and a complex case study CMS template.

Each case study was unique, breaking the conventional rules of Webflow rather than following a template design. The team had to rely on the client to compromise on their designs and allow for a standardized template to meet the deadline. Even up until launch, issues with the case studies persisted, to the point that the team was still working hours before launch. Veza Digital's Director of Partnerships stepped in to help get the project across the finish line.

Even with the short timeline, the team finished the website with all the necessities needed to go live.

Post-Launch

Following launch, the project entered its post-launch phase. The team finalized a few points of pre-launch validation feedback and reworked the case studies to align with the client's original plan. Veza Digital is continuing its collaboration with HyperQuake, aiming to convert them into a Growth Client, with an ongoing partnership involving SEO, web maintenance, design, and development services.

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VEZA DIGITAL - EST. 2019

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