Webflow pricing isn’t just one simple thing. You mix and match plans based on your site, your team, and what you need, so it can feel a bit confusing at first.
The main thing to get is that you don’t just buy “a plan” on Webflow - you combine site hosting, workspace seats, e-commerce levels, and add-ons. That makes pricing flexible, but also harder to predict.
This guide breaks it down clearly, so you know exactly what you’re paying for and why.
We’ve laid out the full 2025 Webflow pricing for every plan type, with real examples, how costs stack up, competitor comparisons, FAQs, and things to watch out for, so you can pick the right option without wasting money.
How Webflow Structures Its Pricing
Before we get into prices, we will take a quick overview of how Webflow sorts its plans. Knowing these categories makes it easier to figure out which plan matches your project and budget.
You can start with the free Starter plan, but you’ll need paid tiers for custom domains, CMS features, and e-commerce.
Webflow Site Plans (Pricing & Features)
Site plans cover the main hosting and content management you need to run your website. They change based on how complex your site is and how much traffic or content you expect.
Free Starter Plan Details
If you’re just testing the waters, Webflow’s Starter plan is free and lets you explore the platform without a time limit. It’s not a trial, you can stay on it indefinitely, but it comes with significant limits:
- 2 pages per project (landing pages, not including CMS-generated pages like blog posts)
- 50 CMS items
- 20 CMS collections
- 50 lifetime form submissions
- 1GB bandwidth per month
- Max 2 projects
- No custom domain (your site will be published on yourname.webflow.io)
A starter plan is perfect for learning the platform, but if you want to launch a live site on your own domain, you’ll need a paid plan.
Business (CMS) Plan Details
Webflow offers tiered options for the Business plan, letting you choose the exact CMS item and bandwidth limits you need:
- 10,000 CMS items + 100GB bandwidth - $39/mo (annual billing)
- 15,000 CMS items + 300GB bandwidth - $64/mo (annual billing)
- 20,000 CMS items + 500GB bandwidth - $89 to $249/mo depending on bandwidth add-ons
This flexibility means you only pay for the capacity you actually need, making Business a scalable option for growing sites.
Webflow E-commerce Plans (Pricing & Features)
If you’re running an online store, e-commerce plans will be your next stop on Webflow. Based on the Webflow pricing, the platform offers:
When to choose Plus over Standard:
If your store makes enough that the 2% transaction fees on Standard add up to more than the cost of upgrading, Plus will save you money in the long run.
For example:
A home decor store pulling in $10,000 a month would pay $200 in fees on Standard, so Plus is the better choice.
Webflow Workspace Plans (For Teams & Freelancers)
Workspace plans are made for people managing multiple sites or projects, usually in teams. They offer collaboration features and more control.
When it’s worth it:
- Freelancer/Core - Solo designer or developer with multiple client projects.
- Growth/Agency - Teams that need permissions, staging, and faster support.
Webflow Add-On Services (Extra Costs to Watch)
Besides the main plans, Webflow offers extra services to improve your site’s performance, reach, and analytics. These add-ons can raise your monthly bill but could be worth it.
1. Webflow Optimize
- Pricing: $299/mo+ (usage-based), up to 5 concurrent tests in standard.
- Features: A/B testing, AI-powered optimization, personalization, audience targeting, insights.
- Enterprise differences: unlimited tests, advanced targeting with enhanced match, ABM & CRM integrations.
- Use case examples:
- SaaS startup testing pricing page headlines.
- E-commerce brand personalizing homepage banners by visitor location.
2. Webflow Analyze
- Pricing: tiers by session count (10K = $29, 25K = $49, etc., up to 500K = $229).
- Features: auto-captured analytics, page-level insights, click tracking, no manual setup, privacy compliance.
- Enterprise perks: higher session limits, custom reports.
- Use case examples: Blog measuring click-through from category pages / Agency quickly showing clients top-performing landing pages.
3. Webflow Localization
- Pricing: Essential $9/locale, Advanced $29/locale, Enterprise custom.
- Features by tier:
- Essential: up to 3 locales, static content & alt text localization, 10K machine words/month.
- Advanced: up to 5 locales, asset localization, 50K machine words/month, auto routing, localized URLs.
- Enterprise: custom locales, per-locale element visibility, custom translation word limits.
- SEO benefits: localized URLs, meta titles/descriptions, sitemaps, subdirectory targeting.
- Use case examples: Global e-commerce store targeting US, UK, AU markets/ Content site adding Spanish and French versions for better organic reach.
If You Run X, Expect These Costs
To help you plan your budget based on the Webflow pricing, here are examples of typical costs for different kinds of Webflow users, from solo portfolios to agencies managing multiple clients.
- Portfolio or Resume: Basic ($14/mo annual) + free Workspace = ~$168/year.
- Content-heavy blog: CMS ($23/mo) + Core Workspace ($19/mo) = ~$504/year.
- Small e-store: Standard ($29/mo) + Optimize ($19/mo) = ~$576/year.
- Agency with 5 clients: Growth Workspace ($49/mo) + 5 CMS plans = ~$2,580/year.
Total Cost Snapshot
Here’s an example of how combining plans and add-ons stacks up in monthly costs for a growing business.
Webflow Pricing vs Alternatives
Webflow isn’t the only website builder out there. This quick comparison shows how its pricing and strengths stack up against some popular competitors.
Want to know how Webflow stacks up against other platforms?
Check out these quick comparison guides to see the differences, pros, and cons side by side:
Quick Plan Selector
Still not sure which plan is right for you? This quick list helps you pick based on what kind of site or team you have.
- Solo hobbyist - Free Starter or Basic Site Plan.
- Blog or content-heavy - CMS Plan.
- Growing business - Business Plan.
- Small store - Standard e-commerce.
- Scaling store - Plus or Advanced.
- Team/agency - Workspace + Site Plan.
Tip: Annual billing saves ~20–25% vs monthly.
Final Takeaway
To wrap up: Webflow pricing is flexible but has several layers. The best plan depends on your site’s size, sales, and team needs. You’ll likely combine a Site Plan, Workspace Plan, and maybe some add-ons.
Compared to other options, if you want design freedom and room to grow, Webflow is still one of the strongest picks.
If you’re unsure which Webflow pricing plan fits your needs or have any questions, reach out to our team anytime. Veza Digital is here to help you find the best solution for your next project.
Pricing Overview
Site Plans
- Starter plan - Free
- Basic plan - $14 if billed yearly; $18 if billed monthly
- CMS plan - $23 if billed yearly; $29 if billed monthly
- Business plan - $39 if billed yearly; $49 if billed monthly
- Enterprise plan - Contact Webflow
Ecommerce Plans
- Standard plan - $29 if billed yearly; $42 if billed monthly
- Plus plan - $74 if billed yearly; $84 if billed monthly
- Advanced plan - $212 if billed yearly; $235 if billed monthly
In-house Teams Workspace
- Free plan - Free
- Core plan - $19 if billed yearly; $28 if billed monthly
- Growth plan - $49 if billed yearly; $60 if billed monthly
- Enterprise - Contact Webflow
Freelancer/Agency Workspace
- Starter plan - Free
- Freelancer plan - $16 if billed yearly; $24 if billed monthly
- Agency plan - $35 if billed yearly; $42 if billed monthly
Add-Ons
- Optimize - $299 a month; Custom for enterprise
- Analyze - From $29 to $299; Custom for enterprise
- Localize - $9 per locale (essential); $29 per locale (advanced); Custom for enterprise
FAQ
How much does Webflow cost?
Webflow pricing offers multiple plans. Pricing starts at $14/month (billed yearly) for a Basic site plan and goes up to $212/month for the top e-commerce tier. If you add team workspaces or extras like Localization, Optimize, or Analyze, your bill goes up. There’s a free Starter plan, but it’s limited to Webflow’s subdomain and basic features.
Is Webflow worth paying for?
Yes, if you want full design control, a built-in CMS, and the ability to grow without switching platforms. It’s pricier than beginner tools like Wix, but gives you more flexibility, professional features, and cleaner code. For businesses, agencies, and serious designers, the extra cost usually pays off.
Do you need a paid plan for every Webflow site?
Yes. Every published site needs its own paid Site Plan if you want a custom domain and live hosting. You can build multiple sites for free in your dashboard, but they stay on Webflow’s subdomain until you attach a plan.
What are the disadvantages of Webflow?
Main ones are:
- Higher price than some builders
- Steeper learning curve if you’re new to design tools
- Transaction fees on the Standard e-commerce plan
- Extra costs for add-ons, premium templates, or going over plan limits
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