Wix works fine, until your team hits a wall. Webflow gives you the control to keep scaling.
Today, we’re comparing Webflow vs Wix, popular and widely used alternatives teams often consider when moving beyond WordPress. We’ve tested them and gathered feedback from our Webflow experts who’ve worked with both firsthand.
One of them, Dusan, explains it well: “Users are mostly migrating to Webflow because Wix lacks the ability to scale. Once they hit its limits, they want more control and flexibility, and that’s where Webflow comes in.”
Let’s check what both platforms have to offer!
Webflow vs Wix: What is the primary difference between them?
Understanding core differences between platforms can be a deal breaker when it comes to choosing between Webflow vs Wix. From our experience, this is how both platforms stand:
Webflow
Comparing these two we can clearly see that Webflow has an edge over Wix in design flexibility and control over multiple website aspects. This can be important for companies that want to have a unique online presence aligned with their brand guidelines.
According to Dusan, Webflow strikes a unique balance, it gives you both a visual builder and developer-grade control.
“It’s not just drag-and-drop. When you learn the basics, you can build whatever you want, and the output is fast, optimized, and clean,” he says.
Webflow Pros:
- SEO-Friendly Code - Webflow creates clean code behind the scenes helping your website load faster and rank better.
- Custom SEO Controls - You can easily update meta tags, URLs, and other SEO settings without extra tools.
- Template Flexibility - Templates give you a head start, but you can tweak everything to match your brand and content.
- AI-Powered Design Tools - Webflow’s AI offers smart design suggestions that follow SEO best practices and save time.
Webflow Cons:
- Takes time to learn - There’s a learning curve, especially for teams without design or technical support.
- Fewer ready-made templates - Expect more upfront effort, most designs will need customization to fit your brand.
- Costs more - Higher pricing, especially for teams that need advanced features or manage several websites. That said, Dusan points out that the tradeoff is worth it: “Webflow has its own hosting system backed by AWS, which means faster speeds and fewer headaches.” So while it's not the cheapest option, it's often the most efficient over time.
Wix
Wix is one of the top AI website builders, known for a user-friendly drag-and-drop system that makes the creation of a website simple, without coding knowledge. It offers a vast library of templates and pre-built elements, making it a great choice for those who prioritize speed and ease of use.
Wix Pros:
- SEO Wiz - Wix gives you a step-by-step checklist to help set up your website for search engines.
- Template Variety - There’s a big library of templates for different industries, and most are easy to tweak.
- Auto Google Submission - Wix sends your website to Google for you, so it can start showing up in search results faster.
- AI Website Builder - Just answer a few questions, and Wix builds a website for you with basic SEO included.
- Fast Hosting - Wix handles hosting behind the scenes, so your website loads quickly without any setup.
Wix Cons:
- Limited design freedom - Design options are more restrictive, which can make brand consistency harder.
- Can be slow to load - Slower performance affects both user experience and SEO, two things marketers care about.
- Not built for complex websites - If your website has layered content, custom logic, or integrations, Wix may fall short
Which platform offers better SEO capabilities, Webflow or Wix?
To understand each platform’s SEO capabilities we will go through a quick comparison chart that will give us straightforward answers.
| SEO Feature | Webflow | Wix |
| Code Quality | Writes clean, semantic HTML that loads fast and helps your SEO. | Also uses clean code and minifies it, but some users notice slower load times than Webflow. |
| Meta Tag & Alt Text Control | You get full control over meta titles, descriptions, and image alt text. | Lets you edit meta tags and alt text, but customization isn’t as flexible as Webflow’s. |
| Mobile Optimization | Automatically responsive and designed with mobile-first indexing in mind. | Also auto-optimizes for mobile, though customization options are more limited than Webflow. |
| Structured Data & Schema Markup | Supports structured data and schema right out of the box. | Has support for structured data and schema too, but with fewer customization options. |
| AI-Driven SEO Tools | Webflow’s AI assistant offers helpful SEO tips and optimization ideas. | Wix’s AI Visibility tool helps track and improve your search presence with AI insights. |
When it comes to SEO control and growth potential, Webflow is a better choice. If you want a simpler setup with helpful built-in SEO and AI tools, Wix works well.
Recommendation for Marketers:
- Go with Webflow if you need more control, especially over design and how your content is structured. Dusan calls out Webflow’s ability to handle complex needs without code as a key factor for growing teams: “With Webflow, you can build what you want without hitting a wall or needing dev support for every tweak.”
- Choose Wix if you want a straightforward platform with built-in SEO tools and AI features that help improve your visibility without a steep learning curve.
E-Commerce with Webflow vs Wix
If you're choosing between Webflow and Wix for your online store, here are the key things to keep in mind:
Webflow E-Commerce
- Fully custom store design, no templates needed
- Supports up to 15,000 products
- Clean code helps with SEO and page speed
- Good for scaling as your store grows
- Steeper learning curve, but more flexibility
Wix E-Commerce
- Easy drag-and-drop builder
- Supports up to 50,000 products
- Built-in tools for payments, taxes, and discounts
- SEO and mobile optimization included
- Great for fast launches and simpler setups
Note that users often look up Webflow Shopify comparison besides Wix when deciding on their online store.
More Webflow vs Wix Features Marketing Teams Should Consider
| Feature | Webflow | Wix |
| Ease of Use | Good if your team has design or dev skills, more technical | Very user-friendly, easy for non-tech teams to update |
| Integrations | Works well with HubSpot, Mailchimp, Google Analytics, etc. | Supports many tools but fewer advanced options |
| A/B Testing & Conversion | More flexible for testing and optimizing designs | Basic tools, less room for detailed testing |
| Mobile Management | Mostly desktop-based | Mobile app lets you update on the go |
| Support & Learning | Strong guides and community, but can be technical | Easy help center, good for beginners |
| Security & Compliance | Strong SSL, GDPR-ready, good for strict data rules | SSL included, but check if you need detailed compliance |
| CMS (Content Management) | Powerful and customizable, great for complex content | Simple and easy to use, less flexible |
Pricing Comparison: Webflow vs. Wix
Pricing matters, especially when you're choosing a platform for long-term use. Based on what Webflow and Wix list on their official websites, both offer a range of plans depending on the type of website you’re building. Here's a breakdown to help you compare.
Webflow Pricing
- Free Plan: You can test Webflow’s features, but you can’t use your own domain. Good for experimenting.
- Basic Plan ($14/month): Works for simple sites that just need a custom domain and no CMS.
- CMS Plan ($23/month): Ideal for blogs, portfolios, or any content-heavy website while letting you manage dynamic content easily.
- Business Plan ($39/month): Adds more hosting power, custom code support, and features for small businesses.
- Enterprise Plan: Custom pricing for teams that need advanced features and dedicated support.
Keep in mind: Webflow plans are a mix of website features and hosting, so you’ll pick what fits your project.
Wix Pricing
- Free Plan: You get the basic builder, but your site will show Wix ads and can’t have a custom domain.
- Combo Plan ($16/month): Removes ads, adds a custom domain, and it’s good for personal websites.
- Unlimited Plan ($22/month): For freelancers or small teams that need more storage and no traffic limits.
- Pro Plan ($27/month): Adds features like a logo maker and social tools.
- VIP Plan ($39/month): Includes priority support and more advanced features.
- Business & eCommerce Plans (from $23/month): For online stores, includes payments, inventory tools, and custom checkout.
How to Know Which Platform to Choose?
The answer on this - which platform should you choose Webflow or Wix comes down to what your team needs and how hands-on you want to be.
We can see that Webflow gives way more control, especially if you care about custom design and SEO, and you want your website to stand out and grow over time. Yes, it takes a bit more time to get used to, but once you’re past that, you’ve got a lot of power.
On the other hand, if you want to get something up fast, with less hassle and no coding, Wix is super easy and has plenty of tools built in to help you market and manage your site.
Wix is fine for a quick start, but Webflow is where teams go when they want real control, fast performance, and room to grow. Thinking of a specific project? Reach out to us now, and we'll help you make the best choice.
