Tracking your search engine optimization (SEO) progress is essential to the success of your website. By tracking certain SEO metrics, you can determine whether your SEO efforts are paying off and identify areas that need improvement.
Since there are so many different SEO metrics to track, it can be difficult to know which ones are the most important. To help you out, we’ve compiled a list of the 10 of the most important SEO metrics that you should be tracking:
1. Keyword Rankings
2. Referring Domains
3. Click-Through Rate (CTR)
4. Organic Traffic
5. Organic Conversions
6. Website Health
7. Bounce Rate
8. Indexed Pages
9. Core Web Vitals And Page Speed
10. Search Visibility
Veza Digital can help you track all of these SEO metrics and more. Our team of experienced SEO professionals will work with you to develop a customized tracking plan that meets your unique needs. Contact us today to get started!
SEO tracking refers to the process of monitoring and measuring specific SEO metrics in order to assess the progress and effectiveness of your SEO campaigns. By tracking SEO metrics, you can determine which areas of your campaign are performing well and which need adjustment.
There are many different SEO metrics that you can track, but some are more important than others.
One of the most important SEO metrics to track is your keyword rankings. By tracking your keyword rankings, you can see how your website is performing in search engine results pages (SERPs) for specific keywords.
If you notice that your keyword rankings are slipping, it could be an indication that your SEO needs some work. On the other hand, if you see your keyword rankings are improving, it’s a good sign that your SEO efforts are paying off.
There are a number of different tools that you can use to track your keyword rankings, such as Google Search Console and Ahrefs' Rank Tracker. You should set up a project in your chosen tool and track your keyword rankings on a regular basis.
Another important SEO metric to track is the number of referring domains. Referring domains are websites that link to your website. The more referring domains you have, the more authority your website has in the eyes of Google.
If you notice a sudden drop in the number of referring domains, it could be an indication that your website’s authority is slipping. On the other hand, if you see a steady increase in referring domains, it’s a good sign that your SEO efforts are successful.
There are a number of different ways to track referring domains. You can use tools like Ahrefs' Site Explorer, Google Analytics, and Majestic. If you're using Ahrefs' Site Explorer for instance, simply plug your domain into the tool and check the referring domains graph to see how many referring domains you have.
Your website’s click-through rate (CTR) is another important metric to track. CTR measures the percentage of people who click on your website when it appears in SERPs. For example, if 10 searchers see your website in SERPs and 3 of them click on it, your CTR would be 30%.
Ranking position directly affects CTR. The higher your website ranks in SERPs, the more likely searchers are to click on it. This is why it’s important to track your CTR in addition to your keyword rankings.
You can track your website’s CTR in Google Analytics. Simply go to Acquisition > Search Console > Queries and then filter for your website’s clicks and impressions. This will give you your website’s CTR for different keywords.
There are a number of different ways to improve your website’s CTR, such as:
Organic traffic is the lifeblood of any website. It refers to the number of visitors who come to your website from SERPs. By tracking your organic traffic, you can see how many people are finding your website through search engines.
If you notice a sudden drop in organic traffic, it could be an indication that your SEO is in trouble. On the other hand, if you see a steady increase in organic traffic, it’s a good sign that your SEO efforts are bearing fruit.
You should know that organic traffic doesn't translate into revenue directly. Nevertheless, it's still an important metric to track as it's a leading indicator of your website's health.
The best way to track organic traffic is through the performance tab in Google Search Console. It will show you how many impressions and clicks your website is getting from SERPs.
Conversions are the most important metric for any website. A conversion is when a visitor takes a desired action on your website, such as signing up for a newsletter or making a purchase.
If you’re not tracking conversions, you won’t be able to tell if your SEO efforts are actually paying off. This is why it’s important to track organic conversions in addition to other SEO metrics.
The best way to track organic conversions is through Google Analytics. While tracking conversions is relatively easy, you need to know what organic conversions to track. If you provide subscription-based software, for example, you’ll want to track the number of trial sign-ups and paid subscriptions. If you sell physical products, you’ll want to track the number of sales.
Website health is yet another important metric to track. Website health refers to how well your website is performing in terms of speed, uptime and security. A healthy website is essential for good SEO as Google takes these factors into account when ranking websites.
Ahrefs' Site Audit tool is a great way to track your website health. Simply enter your website URL and the tool will run a comprehensive audit of your website. It will then give you a report detailing any issues that need to be fixed.
Your website’s bounce rate is another important metric to track. Bounce rate measures the percentage of visitors who leave your website after viewing only one page. A high bounce rate is an indication that something is wrong with your websites, such as slow loading times or poor content.
To check the bounce rate on Google analytics, navigate to Behavior > Site Content > Landing Pages Report. At the top, you'll see a line graph that tracks your website's average bounce rate over time. If bounce rate is not already being tracked, you can add it as one of the metrics to track.
If your pages aren't indexed, Google won't be able to rank them. This is why it’s important to track your indexed pages. Indexed pages refer to the number of pages on your website that have been indexed by Google.
The easiest way to check your indexed pages is to do a site:example.com search in Google. This will show you how many pages from your website have been indexed. If you want a more comprehensive report, you can use Ahrefs' Site Explorer tool. Simply enter your website URL and the tool will show you all the indexed pages on your website.
Core web vitals are a set of metrics that measure the performance of your website. They include things like loading times, interactivity and visual stability. Google started using these metrics as ranking factors from May 2021. Studies have shown that when you increase the speed of your website, your conversion rates will also increase. The reverse is also true. This is why it’s important to track your website’s core web vitals.
You can use Google’s Search Console to check your website’s core web vitals. Simply check the "Enhancements" section and you'll see how the pages on your website are performing in terms of core web vitals.
Search visibility refers to the percentage of clicks for a particular keyword that your website receives from SERPs. Search visibility is a very important marketing KPI as it shows you how well your website is ranking for certain keywords.
There are a few ways to check your search visibility. One way is to place a sample of your keywords in Ahrefs' Rank Tracker. The keywords you put into the tool should represent your main keywords. By this, we mean the words or phrases that your target group is searching for. The tool will then track your keyword rankings over time and show you your average search visibility.
At Veza Digital, we have a team of experienced SEO professionals who can help you track your SEO metrics. We’ll also provide you with actionable insights that you can use to improve your website’s performance. Get in touch with our team today.