Webflow vs HubSpot: Which CMS Fits Your Website Goals?

For marketers, having the right content management system (CMS) can be a make-or-break marketing strategy. 

A CMS is more than just a management tool for content marketing, it is a base platform for managing and publishing content. The reality is that its capabilities extend beyond that. 

While it's essential for content marketing, including creation, editing, and publishing, a CMS also contributes to site management and overall experience. 

This article will break down 2 heavyweight competitors in the CMS game: Weflow vs HubSpot is on the chopping block. 

These two platforms differ and while some will say it is like comparing apples to oranges both platforms share similarities and have different advantages.

On one side, Webflow stands out as a visual site builder, well-known for its design flexibility and clean code. While, HubSpot is designed specifically for marketing and sales teams, offering smooth integration with CRM, automation, and analytics, all within a single unified platform.

This Webflow vs HubSpot guide will thoroughly compare Webflow and the HubSpot CMS, covering key points such as design capabilities, content management, marketing features, SEO, integrations, hosting performance, and pricing. 

Our Webflow development experts have provided their insights, and we want to give marketers the right insights needed to select the platform that best aligns with your objectives and business goals.

Webflow and HubSpot’s Key Highlights

Let's start off by comparing how similar these two platforms actually are and how they differ from each other.

In terms of web development and design, Webflow is truly in a league of its own. Its core power is in enabling precise design control and exceptional performance. When you want of a high-performance marketing website made with Webflow.

HubSpot, on the other hand, is primarily used as a unified platform for marketing and customer relationship management (CRM), integrating a large amount of tools to streamline core business objectives.

Many Marketers use both and in many cases will migrate from HubSpot to Webflow.  

Essentially a developer will reconstruct a site's visual layout and content within the Webflow environment to intergate to key HubSpot features, such as forms and analytics, to the new Webflow site. By doing so, marketers can take advantage of Webflow's design power with HubSpots business power like analytic, leads, and sales.                                                                                                               

The site is built and managed with Webflow, and marketers will then integrate Hubspot tracking and forms due to its advanced CMS features. Webflow offers a free plan, alongside a selection of four standard and e-commerce paid plans. 

HubSpot also features a free tier, and four paid options that have its full range of applications, with two designed for larger businesses and enterprises, and two for smaller businesse’s. 

Hubspot has a similar pricing structure for its different app sets, allowing you to get only one 

set (called Hub). You can also bundle different Hubs or tools. 

Both Webflow and Hubspot offer CMS and SEO tools. Hubspot’s templates are focused more on marketing.  

Both offer an array of resources, while Webflow has its University, which features tutorials and video courses, HubSpot has its own Academy, which offers many courses and certifications. 

Side-by-Side Feature Comparison: Webflow vs HubSpot

When Webflow is Your Website’s Perfect Match

Before we continue comparing Webflow vs. HubSpot, we need to understand each platform more in-depth. Starting with Webflow. 

Webflow is a perfect match for agencies, designers, developers, and marketers who want design freedom, customization, and high-speed performance for their websites, particularly those seeking to create unique, visually appealing brand experiences without extensive coding knowledge. 

Here's a more detailed breakdown.

Designers & Agencies

• Design Freedom & Customization - Webflow features a drag-and-drop interface that allows designers to build custom and complex websites without relying heavily on code. This is beneficial for those who want to move past the dated templates and create a unique brand experience. 
• Clean Code - Clean HTML, CSS, & JavaScript—this creates an ideal base for websites that require top-tier performance, UX, and future scalability.
• Real-time Edits & Collaboration - Webflow’s Editor allows designers to collaborate with client teams and make real-time changes directly to the live site, without compromising functionality and UX.

Marketing, Branding & Business

• High-Performance Marketing Websites - Webflow is King at delivering responsive, fast-loading websites, which are crucial for user experience and SEO. 
• Brand Consistency - With Webflow's stellar design capabilties, businesses can get a site that truly reflects brand identity through extensive design customization. 
• Conversion Rate Optimization - Optimal design and performance that contribute to a better user experience, potentially leading to higher conversion rates. 
• Simplified Content Management - Webflow's CMS enables marketing teams to easily update content and manage their websites without relying on developers for every change. 
• E-commerce -  With Webflow, a business can have an online store designed and customized but for complex stores Shopify is for now the best option, as Webflow Cloud continues to advance we may see more E-commerce solutions by Webflow soon enough..

Founders & Startups

• Balancing Design & Development - Webflow is the solution for founders who may have a strong design vision but lack coding expertise. Webflow does have a learning curve depending on how complex and functional the site needs to be. Having help from a Webflow Agency is most peoples number one choice. That being said, maintaining the site post-launch is a breeze, and an agency will usually offer/provide Webflow maintenance, so there are many options.
• Faster Prototyping and Launch - Webflow features a very user-friendly interface that allows for quick prototyping and updates. This makes it ideal for launching new marketing campaigns or testing new ideas. 
• Brand Identity - Webflow gives businesses the ability to create unique, visually epic websites that pop and genuinely communicate their brand messaging effectively. 

Let’s see where Hubspot shines.

When Hubspot is the Better Option

HubSpot is like Webflow in terms of catering to businesses of all sizes wanting to streamline their marketing, customer service, and, of course, sales. 

It's tailored for users looking for an all-in-one platform for managing customer relationships, automation, lead generation, and potential conversions. It also has a user-friendly interface and powerful features for both small businesses as well as larger enterprises. 

Here's a breakdown.

For Small to Medium-Sized Businesses 

• Boost Sales - HubSpot's CRM provides a strong platform for managing customer interactions and supports strong sales pipelines.
• Easy to Use - The platform's ease of use and scalability make it ideal for growing businesses that need to adapt and make changes without requiring extensive tech expertise. 
• Marketing Management & Tools- HubSpot has marketing tools that help attract and engage leads.  This includes email marketing, landing page creation, and social media management, all to help convert leads.

For Enterprises

• Large-Scale Management - The enterprise-level solutions offer many advanced features for sales processes, automation, and customer service management. 
• Internal Processes - HubSpot's integration capabilities connect with other tools and allow for integration, even marrying well with Webflow, this streamlines operations. 
• Adaptability- The platform’s customization and scalability options let enterprises tailor Hubspot to their specific need

Diving Deep into SEO: Webflow vs HubSpot

Webflow gives you incredibly precise control over every aspect of your SEO. It's ideal if you or your team has a good understanding of SEO best practices and wants to implement them manually.

Webflow will give marketers the control they need to tackle every SEO aspect precisely for any campaign. Obviously, you would want to have an SEO expert on hand, but any team member with some good SEO knowledge can manually implement the best SEO practices needed for success.

Webflow SEO can:

Easily Handle technical SEO - Set up 301 redirects, customize your robots.txt file, and have Webflow automatically generate your sitemap.xml.

Optimize On-Page Elements - Create custom meta titles and descriptions, define unique URL slugs, and optimize images by adding alt text or compressing them for faster page load speeds.

Add Custom Code When Needed - For advanced users, sneaking in some custom code such as schema markup or canonical tags directly into the pages.  

Webflow sites tend to perform exceptionally well in technical SEO audits because of its clean semantic code and fast hosting. Webflow is a "manual" tool, which means you won't get pop-ups or audit suggestions and SEO tips. 

This is a blessing because it does not limit the ability to implement advanced strategies, like JSON-LD structured data. 

So, with some SEO expertise, Webflow will provide the flexibility to execute it.

HubSpot CMS takes a more supportive approach to SEO. It's particularly suited for marketing teams that are already using HubSpot's other apps or tools, or for users who need a more guided experience.

HubSpot CMS can:

• User-Friendly Tools - HubSpot is great for beginners. Used can make the most out of its SEO features, including SEO essentials, analytics, and more.
• Recommendations Built Right in - As pages are built, HubSpot’s CMS will provide real-time guidance. Tracking and catching red flags, such as too long meta titles and missing image alt tags.
• Integrations - HubSpot’s SEO features are integrated with HubSpot's CRM and its Marketing Hub. This connection enables more personalized content delivery, which enhances user engagement, a key factor in SEO performance.
• Technical without the Work - HubSpot will manage sitemap generation, schema for listings, and SSL. While users do not have direct access to server files, this will cover most common SEO uses.
• Content strategy tools: Higher-tier plans do include a content strategy tool, which helps marketers plan to put content around topic clusters that target keywords

The HubSpot CMS was designed to be a built-in marketing platform. Any pop-up, or landing page created will automatically sync leads into the database. 

What this means is that all marketing efforts and workflows, from A/B testing to the end, work together seamlessly. This makes it very convenient for marketers because it eliminates the need to switch between various platforms. 

Getting Technical: Integrations and Compatibility

As a developer, understanding the integration ecosystems and limitations of both Webflow and HubSpot is essential when selecting the right platform. 

Webflow launched Webflow Cloud (July 2025), and it has significantly leveled the playing field, especially in the backend capabilities department. HubSpot still continues to thrive as an all-in-one business platform.

Webflow's integration strategy has been centered on its API-first approach and custom code injection. This offers huge flexibility between front-end and backend teams. Webflow is now a full-stack contender.

Let’s go through both Webflow vs Hubspot integrations.

Available Integrations with Webflow

• Native Integrations - Webflow offers seamless integrations with popular tools like Zapier (automation workflows), Google Analytics and Facebook Pixel (tracking), Mailchimp (email campaigns), and Stripe (payments), and many more.
• API-First Approach -Webflows REST API is a developer's secret weapon for building custom integrations and implementations. This lets Webflow serve as the front-end for virtually any backend system.
• Third-Party Apps - The availability of Webflow apps extends functionality and production.
• Custom Code - Developers can inject full JavaScript/CSS, which provides full control to create unique designs and interactive elements.
• Webhook Support - Webhooks enable real-time data synchronization with external systems, keeping applications up-to-date.
• (New) Server-Side Integrations - Next.js and Astro frameworks, powered by Webflow Cloud, enable developers to build full backend integrations that connect directly to any external API or service from the server.
• (New) Database Connectivity -  Direct database connections (SQLite, Key-Value, Object Storage) with the ability to create custom API endpoints. This means Webflow can acts as the central hub for complex data operations. 

Webflow Cloud directly provides the solution to many of the complaints developers previously had regarding Webflow's backend capabilities. Here is a breakdown:

• Advanced E-commerce - Webflow Cloud supports custom checkout flows, advanced payment processing, and in-depth inventory management, making it a solution for complex e-commerce needs.
• User Authentication - Developers can build complete authentication systems, manage user sessions, and create protected routes for personalized UX or membership sites.
• Server-Side Logic - Developers can implement custom backend processing, data validation, and complex business objectives/logic directly within the Webflow Cloud application.
• Database Operations - Perform complex queries, define data relationships, and real-time updates using the new native database options.
• Advanced Membership Sites - Developers can now build sophisticated membership portals with user dashboards, subscription management, and role-based access control, which was previously a significant challenge.

Now Webflow Cloud has improved many issues and brings in solutions after solution, but Webflow still is not an all-in-one business platform. 

• Built-in CRM - Developers will still need to integrate with another external CRM to manage customer relationships effectively.
• Marketing Automation - Webflow's marketing automation capabilities are still “basic” compared to HubSpot. For advanced email marketing and lead nurturing, third-party tools need to be used.
• Advanced Analytics -  Webflow integrates with Google Analytics, but for comprehensive and complex reporting, it requires third-party analytics tools.

Developer Advantages with Webflow Cloud

• Framework Support - Being able to use React, Next.js, and Astro with Webflow's visual design tools gives developers a powerful experience.
• Edge Performance - Developers can use global deployment with sub-50ms response times with the Cloudflare Workers Edge runtime. This ensures very fast user experiences.
• Flexible Architecture - Combine the visual design environment with custom backend logic. This gives developers the ultimate control over both front-end and back-end.
• Version Control - Full GitHub integration provides efficient development workflows, which include collaborative coding and continuous deployment.

HubSpot Integrations 

HubSpot's strength lies in its all-in-one, integrated ecosystem. It is designed to streamline business operations in marketing, sales, and customer service. Its integrations support workflows of those core functions.

• Native CRM - HubSpot's built-in CRM is its core hub for all things, connecting all marketing, sales, and customer management to customer data.
• Marketing Automation - An immense array of tools for social media, email,  and lead nurturing is all integrated, making it easy to create complex marketing workflows.
• Sales Tools - Extensive deal tracking, pipeline management, and reporting is available, helping sales teams operate efficiently.
• App Marketplace - Its marketplace has 1,000+ integrations, allowing businesses to connect HubSpot with many other business tools and services.
• API Access - HubSpot provides comprehensive APIs for accessing CRM, marketing, and content data, enabling custom integrations with other systems.
• Serverless Functions - Developers can implement custom backend logic within the HubSpot platform, extending its capabilities beyond native features.

Hubspot is solid on the business side but is known to have limitations from a pure front-end development and design perspective.

• Advanced Design Control - HubSpot is template-based offering less visual customization and control when compared to Webflow.
• Complex Animations - Achieving highly advanced animations and interactions can be challenging and often requires reworks and manipulation.
• Custom Frontend Frameworks - Developers cannot use modern frontend frameworks like React or Vue to build the actual core website, instead having to rely on HubL and limited JavaScript additions.
• Advanced E-commerce - HubSpot's e-commerce is still basic and not suitable for complex, large-scale online stores that require extensive custom product variations, inventory management, or detailed shipping rules.
• Performance Optimization - Developers have less direct control over detailed frontend performance optimization.
• Custom Database Schema - While HubDB offers flexibility, developers are generally limited to HubSpot's predefined data structures for CRM objects, making highly customized database schemas difficult.

Developer Limitations with HubSpot

• Template-Based Design Restrictions - The template-based approach restricts design innovation. Creating a truly unique site is difficult.
• HubL Learning Curve - Developers who are used to modern JavaScript frameworks may have a steeper learning curve for HubL, which is HubSpot's proprietary templating language.
• Limited HTML/CSS Output Control - Direct control over the generated HTML/CSS output is not as extensive as in Webflow, limiting optimization.
• Dependency on HubSpot's Infrastructure - Developers are tied to HubSpot's hosting and infrastructure decisions, which can impact control.

Webflow Cloud offers both superior design flexibility and powerful full-stack backend capabilities. It is now highly competitive with HubSpot's business integrations, especially with its new database and server-side processing, while maintaining its technical advantages in front-end development. 

Developers seeking maximum creative freedom in modern application development can find a complete solution here.

Webflow is King at delivering responsive, fast-loading websites - while true, HubSpot also offers good performance. When controlled and detailed design is at the core Webflow steps up. When lead management, sales alignment, and integrated marketing campaigns are most desired, HubSpot may be the choice. 

However, developers who want to create highly customized designs or work with modern frontend frameworks might still find it somewhat limiting compared to Webflow Cloud.

So, while the gap in differences is narrowed down, making the decision of which platform works best depends on whether a project prioritizes design and custom application development (Webflow Cloud) or integrated business workflows and marketing automation (HubSpot). 

Which CMS is More User-Friendly for Your Team?

Choosing between Webflow and HubSpot for your website depends heavily on your team's technical proficiency and their priorities. Giving your team the right tools and processes can make or break a project. 

The chart below provides an overview of both platforms, allowing you to determine which one may work best for your team.

Pricing Showdown

Money talks! One of the most important deciding factors in choosing which platform would work best for you can come down to your budget. Here's a summary of the pricing models for Webflow vs HubSpot.

Webflow uses a dual-pricing model. This includes Site Plans (for hosting and features per website) and Workspace Plans (for team collaboration and managing multiple projects).

Site Plans

• Basic: $14-$18/month (for simple static sites. no CMS).
• CMS: $23-$29/month (for blogs and content-driven sites, includes CMS).
• Business: $39-$49/month (for high-traffic marketing sites, more CMS items).
• E-commerce Plans: Start around $29-$42/month (Standard) up to $212-$235/month (Advanced), with transaction fees on lower tiers.
• Enterprise: Custom pricing (for large-scale businesses with specific needs).
• Workspace Plans (per user):
• Starter: Free (for individual users, limited projects).

HubSpot Pricing Tiers 

• Free: $0/month (basic website builder tools, hosting, and access to the core CRM).
• Starter (Content Hub): $20-$25/month (basic content tools, drag-and-drop editor, themes, built-in SSL/security, entry-level CRM features).
• Professional (Content Hub): $500/month (includes advanced content tools, SEO recommendations, A/B testing, custom reporting, automation, more CRM features, 3 core seats included).
• Enterprise (Content Hub): $1,500/month (for comprehensive content operations, multi-site management, memberships, serverless functions, advanced security, 5 core seats included).

Regardless of your budget, make sure to take all considerations into your decision-making. 

Examine and break down every factor, including both your current and future business goals. 

Partner with An Expert

Veza Digital specializes in comprehensive Webflow solutions. Whether you need to migrate your site from another platform, rebrand your website, or build a new online presence, our expert team can help any business achieve its goals. 

We understand your business objectives and deliver results that drive growth. Let’s work together. Contact Veza today!