Webflow has launched Webflow Cloud. This platform is revolutionizing how web development, design, and marketing teams host and launch full-stack web applications.
Webflow moved from being just a website builder to a complete Website Experience Platform.
This is an all-in-one solution designed to help development, design, and marketing teams create, manage, and improve Webflow marketing websites that boost growth, customer engagement, and conversions.
As Webflow continues to push innovation, they have now introduced Webflow Cloud.
Webflow Cloud goes beyond their existing tools for visual development, content management, and optimization.
It uses its own powerful native hosting infrastructure, which is built on Cloudflare, to enable marketers and web developers to launch full-stack web applications and powerful web experiences directly on Webflow.
How Does It Actually Work? The Tech Behind the Magic
So, how does Webflow pull this off? In simple terms, Webflow Cloud connects your website to your team’s code on GitHub. Sasha Kuridza, Veza Digital’s Tech Solution Lead and Webflow expert, took the time to explain and give his insights.
When a developer builds an app using a tool like Next.js, they can deploy it directly onto Webflow’s new infrastructure, which is powered by Cloudflare’s global network.
This means the app doesn’t run on a single, distant server. Instead, it runs on the “edge” of a network of servers spread across the world, physically closer to your visitors.
The result is incredibly fast load times and a seamless experience, no matter where your customers are.
Webflow Cloud can be used for:
- Webflow Cloud allows teams to go beyond what is possible with no-code tools and create powerful, custom, fully integrated applications directly on a Webflow site.
- Custom integrations with LLMs.
- SaaS product sign-up flows & onboarding journeys.
- Custom pricing calculators that get real-time data from APIs.
- Headless e-commerce storefronts.
The combination of Webflow's visual design with developer-grade tools, Webflow Cloud, lets teams create high-impact marketing websites faster with better user experiences to produce higher conversion rates for businesses.
The fluid collaboration between developers, designers, and marketers working from a single source now changes everything.
Old vs New - What’s the Real Difference?
You might be thinking, “But Webflow already had great hosting.” And you’re right.
The original Webflow hosting was fantastic for building beautiful, fast-loading static and CMS-driven websites.
The key difference with Webflow Cloud is its ability to host full-stack, dynamic applications.
Before, any feature that required server-side logic (like a custom user dashboard or a real-time pricing calculator) had to be built and hosted somewhere else and then awkwardly integrated.
Now, users can build and host those powerful, data-driven features right inside Webflow, creating a truly unified experience. It’s the upgrade from a great website builder to a complete web experience platform.
The Secret Sauce - What is DevLink?
One of the most powerful new tools in this ecosystem is DevLink. Sasa explained that this acts as the ultimate bridge between designers and developers. Here’s how it works.
A designer creates a beautiful, pixel-perfect component in the visual Webflow Designer (like a button or a navigation bar). With DevLink, a developer can then pull that exact component into their code (Next.js project) as a reusable React component.
This means no more guesswork or trying to perfectly recreate designs in code. Designers and developers work from a single source, ensuring the final application looks and feels exactly as intended, saving time and eliminating frustrating inconsistencies.
Webflow has a huge range of integrations to extend its functionality. These integrations include popular tools for various business needs.
For CRM needs, Webflow can connect with platforms like Salesforce and HubSpot to manage customer data and automate marketing efforts.
For Ecommerce, it integrates with Shopify, Stripe, and PayPal to handle product management, storefront customization, and secure payments.
Marketing automation is enhanced through integrations with tools like Zapier, ActiveCampaign, and Mailchimp, which allow users to automate workflows, manage email campaigns, and sync form submissions.
Other integrations support functionalities like social media feeds (Instagram, Twitter), analytics and user behavior tracking (Google Analytics, Hotjar), and membership systems (Memberstack).
The Webflow App Marketplace and APIs also let developers and users build custom integrations and connect Webflow to thousands of other apps.
Powerful Infrastructure Built on Cloudflare
Webflow Cloud is powered by Cloudflare, giving applications a global network for fast content delivery. Marketers can expect consistent performance and happy users, no matter where they are.
Even the most non-technical marketing teams will see the benefits of highly customized websites that can grow with changing needs and maintain a consistent brand.
Webflow Cloud makes it easier for marketers to deliver advanced features in a way that keeps everyone on the same page.
Webflow Cloud simplifies things for developers, making it easier to help marketing and content teams. By having everything in one place, marketers can solve problems faster, and this allows non-technical team members to manage projects.
The use of programmatic SEO and content marketing allows for the automatic generation of numerous SEO-optimized landing pages from structured data.
This pushes better content marketing initiatives and creates relevant and personalized experiences at scale, all within the integrated Webflow Cloud ecosystem.
FAQs
Do I need to be a developer to use Webflow Cloud?
It depends on what you want to achieve. For marketers and designers, the visual design and CMS tools in Webflow remain as intuitive as ever. Users can still build and manage incredible websites without writing code.
However, to leverage the new app hosting capabilities, like building custom integrations or SaaS features, you 100% need a developer.
While Webflow simplifies the process, building and deploying applications with tools like Next.js requires actual development expertise. This is where the new model of collaboration shines. The goal isn’t for one person to do everything, but for specialists to work together seamlessly.
At Veza Digital, our Webflow developers handle the technical complexities, allowing marketers and designers to focus on what they do best, which is creating amazing content and user experiences. We bridge that technical gap for you.
Is my existing Webflow site already on Webflow Cloud?
Yes, Webflow has upgraded its entire hosting infrastructure. All sites hosted on Webflow now benefit from the speed, security, and reliability of the new Cloudflare network. The new app hosting features are an additional capability you can choose to use.
Can I still use my favorite no-code tools and integrations?
Absolutely. All existing integrations with tools like Zapier, HubSpot, and Memberstack work just as before. Webflow Cloud expands your options, allowing for custom coded integrations alongside the no-code solutions users already love.
What kind of applications can we build with this?
The possibilities are basically endless. From SaaS sign-up flows, real-time pricing calculators that pull data from an API, interactive educational courses, customer dashboards, and headless e-commerce storefronts. If users can build it with frameworks like Next.js, users can now host it on Webflow.
Is this more expensive than traditional Webflow hosting?
Webflow’s current hosting plans remain, and they now run on the new, improved infrastructure. The new App Hosting features will be part of separate, scalable plans designed for the needs of different applications, ensuring users only pay for what they need.
Let’s Collaborate!
Tired of marketing websites that don't perform? Veza Digital specializes in building high-performing marketing websites. Get a website that drives conversions and gets real, tangible results. Contact Veza Today!
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