The Continuous Rise of Short-Form Video

As our lives become increasingly busy and the amount of digital content we consume continues to grow, it's no surprise that our attention spans are getting shorter. 

People are constantly scrolling through social media feeds, searching for something that will capture their attention in just a few seconds. This is where short-form video content comes in.

Keep on reading to learn more about this video marketing phenomenon and how you can use this formidable video content trend in your digital marketing strategy.

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What is Short-Form Video Content?

Short-form videos are generally defined as any video that lasts less than 60 seconds. However, the specific length of short-form video content may vary depending on the platform being used. 

The ideal duration for a short-form video typically falls between 30 to 60 seconds. For example, YouTube Shorts have a maximum length of 60 seconds, while TikTok's videos can range from 15 seconds up to 10 minutes. On the other hand, Instagram Reels can range from 15 seconds to 90 seconds long.

Short video content offers a quick and engaging way to share information, entertainment, and marketing messages. 

They are easy to consume and require little effort from the viewer, this makes them an ideal format for busy people who want to be entertained or informed without having to invest a lot of time or energy.

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Why is Short-Form Video Content So Beneficial for Marketers?

Short video content is perfect for capturing and holding people's attention even in a crowded social media feed. With their brief and dynamic format, short-form videos can quickly grab the viewer's attention and then hold onto it throughout the entire video. 

This is in stark contrast to long-form videos, which can quickly become boring or lose the viewer's attention if they don't offer something engaging and interesting.

One of the most significant advantages of short-form videos is that they are highly shareable. Because they are easy to consume and often entertaining, short-form videos are one of the most shareable types of content on social media platforms like TikTok and Instagram. 

This means that creators can potentially reach a wider audience than they would with longer-form videos or other types of content.

Short-form videos are also highly versatile, making them an attractive option for both creators and marketers. They can be used for a variety of purposes, from entertainment to education to marketing. They can be used to showcase products, demonstrate skills, tell stories, or simply provide a quick burst of humor or inspiration.

Creativity is also a significant advantage of short-form videos. Because of their brief format, short-form videos require a high level of creativity from their creators. This can be both challenging and rewarding, as it allows creators to experiment with different styles, techniques, and themes. 

Whether it's using clever editing, humor, or storytelling, short-form videos offer endless opportunities for creativity and innovation.

For marketers, short-form video content offers a unique opportunity to engage with their audience in a way that is both entertaining and informative. Brands can use short-form videos to showcase their products, tell their brand story, or simply connect with their audience on a personal level. 

By creating short-form videos that align with their brand messaging and values, marketers can build stronger connections with their audience and boost engagement.

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Short-Form Video Content Statistics you need to Know

• Short-form video content ad revenue is set to surpass 10 billion dollars 

According to Woosuite, short-form video ad revenue is expected to exceed $10 billion, making it an exciting domain with various monetization options available. One such option is brand deals or sponsorships for your videos.

Additionally, platform-specific money-making opportunities, such as the YouTube Shorts funds, provide creators with bonuses and ad revenue from YouTube Shorts views. TikTok also has its Creator Fund, making it important to explore all options when creating a strategy for monetizing your video creations. Therefore, it is essential to consider all avenues to maximize revenue potential from short-form videos.

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• 74% of customers prefer to watch a short-form video about a product or service

Statistics show the significance of short-form videos, and it's worth taking them seriously. As customers prefer short-form videos, it is essential to consider this format as a marketing tool.

These videos are concise and to the point, allowing consumers to gather information quickly. Additionally, their entertainment value is another reason why customers enjoy them, making them a potent means of engaging with your target audience.

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• Short-form video content has the highest ROI of any SMM strategy 

When making any investment in a marketing strategy, the aim is to get a return on investment that surpasses the initial investment. With an effectively executed short-form video marketing strategy, you can be confident that this goal will be met.

Short-form video content marketing has a higher return on investment (when compared to any other social media marketing strategy, currently standing at almost 30%. Thus, short-form video marketing is a wise investment for any business seeking to maximize its marketing budget.

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• Almost 22% of digital marketers will jump on the short-form content trend for the first time

Recent research has revealed that nearly 22% of digital marketers will be investing in short-form videos for the first time this year.

As a result, short-form videos are expected to experience the most substantial growth compared to other marketing strategies in use this year. Marketers are placing more emphasis on short-form videos than other tactics or formats, indicating the increasing importance of this marketing strategy in the current digital landscape.

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• Video content continues to rise and short form will lead the way

Video traffic is projected to account for 85% of global internet consumption. According to data from 2022, video content accounted for 82 percent of internet traffic, up from 73% prior to the pandemic. 

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• Every year, the global number of internet users increases by 10%, signifying a consistent growth in internet usage.

• On average, individuals between 16-64 years of age spend 7 hours per day on the internet, and this duration is progressively increasing.
• In 2022, close to 89% of internet users in the United States watched online videos, suggesting the popularity of video content among the audience.

• The number of social media users worldwide has increased by 10% in 2022, with over 4.62 billion active users.

• Individuals aged 16-64 spend an average of 2 hours and 27 minutes on social media each day.

• TikTok users spend more than 1.5 hours daily on the app, indicating the platform's high user engagement.

• YouTube has over 2.6 billion monthly active users worldwide, indicating its widespread reach and popularity.

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Final Thoughts 

Short-form video content has become a popular and effective way to capture and hold people's attention. With their quick, engaging, and shareable format, short-form videos offer endless opportunities for creativity and innovation, making them a valuable part of any content or marketing strategy.

However, it's important to remember that short-form videos should align with your brand's messaging, tone, and values. Consistency is key when building a strong brand, so use your videos to reinforce your brand identity and maintain a consistent approach.

If you're considering incorporating short-form videos into your marketing strategy, take advantage of the versatility they offer and let your creativity shine. By doing so, you'll be able to effectively engage your audience and ultimately achieve your marketing goals.