We all know the significance of Search Engine Optimization (SEO) and it hardly requires any discussion.
Anyone who has ventured into the waters of the digital world knows that having powerful online visibility and being ranked high on Google is one of the ultimate measures of success. SEO can be credited for all of this.
SEO is like the master guide of a website. It manages every aspect of a website's presentation and makes it fully visible online. You may have a website with a beautiful design, modern functionalities and great content, but without SEO optimization, no one will see it.
Yes, that's how powerful SEO is.
Just like in any other industry, in the SEO industry, some professionals are proficient in the art of search engine optimization. Unfortunately, others lack the necessary knowledge and skills to get the job done right.
To prevent being disappointed and without results at the end of the day, it is important to be careful from the start.
In the following lines we reveal 9 key questions you should ask before hiring an SEO agency. Let's get started!
Why Asking Questions Before Hiring an SEO Agency is Essential
To determine whether your SEO agency experts know how to do their job, you need to ask certain questions at the very beginning.
Of course, we don't have to play the role of digital Sherlock Holmes, but it wouldn't hurt to engage in some in-depth conversation. After all, you're entrusting an agency with your website, time, and money, so, understandably, you're seeking SEO results.
Let's begin with the questions you should ask an agency before bringing them on board for SEO services. This will help you optimize your collaboration and get the most out of your SEO efforts.
1. What specific SEO strategies and techniques do you use to improve SEO?
The field of SEO is very broad (on-page optimization, link building, content creation, and technical SEO), and the methods agencies use to achieve results can vary. To understand how your potential agency achieves SEO success, it's important to know their practices.
Ask the agency about the specific methods and SEO practices they use to be sure they have the necessary expertise. This way, you can verify that the SEO agency's approaches and your business goals are aligned. You will understand whether an SEO agency has a practice that will bring you success and the SEO results you want.
2. How do you ensure compliance and prevent any potential penalties or blacklisting?
Since the SEO field is very dynamic, mistakes can sneak even to the most careful SEO experts. However, you should make sure that you hire an agency that knows how to deal with potential penalties or blocking.
This question is crucial to ensure that the SEO agency you intend to hire follows ethical SEO strategies. By implementing ethical SEO practices, you can avoid various issues that can adversely impact the visibility of your website.
3. What metrics do you use to measure the success of your SEO efforts?
To ensure that the success of SEO efforts is not just a number, it is important to ask your chosen agency how they will measure it. Here it's important to get concrete answers that will show what business value you will get from their SEO efforts.
At the end of the day, your SEO agency's KPIs should be aligned with your specific business and SEO goals.
4. How do you communicate progress and provide reporting on the performance of SEO campaigns?
Clear and transparent communication is the key to a good collaboration with the agency you will hire for SEO. Therefore, it is crucial to agree from the start how, and through which communication channels your SEO agency will communicate success and changes.
5. How do you stay ahead of Google's algorithm updates and changes?
As we said, the SEO world is extremely dynamic, and Google algorithm changes happen almost daily. These changes sometimes require a fast reaction, and sometimes it is necessary to adjust and modify current strategies in response to SEO updates.
For this reason, it is necessary to ask the agency how it deals with updates and changes in Google algorithms. The agency you hire for SEO needs to be up to date with the latest updates and changes from the SEO world.
An agency that keeps up with the latest updates will ensure full control over your website's ranking, despite ongoing algorithm changes.
6. Can you provide examples of past successful SEO campaigns or clients you've worked with?
It's crucial to consider the track record of an SEO agency by examining examples of their past SEO successes. Simply put, SEO success is impossible not to notice, so this is one of the first questions to ask.
Ask the agency to provide you with some examples of past collaborations that demonstrate SEO expertise and clear success.
Bonus tip: Ideally, your potential SEO agency will have examples of SEO success from different industries to show you. This will be proof that the agency has enough expertise and experience to deal with different branches.
7. How do you approach keyword research?
Indeed, keyword research is one of the basic elements when it comes to SEO success. Here it's important to find out how your SEO agency executes keyword research, but also what keyword selection system they are using.
It is important to make sure that the agency you choose will choose relevant keywords that will manage to attract organic traffic and conversion.
8. How often will I receive SEO updates and reports?
It is very important to ask your future SEO agency when you can expect to receive SEO reports and updates. Will you have established SEO reports? How often can you expect updated SEO reports?
All these questions are very important to ask if you want to have constantly clear information about your SEO performance.
9. How do you develop content strategies aligned with user intent?
Besides keywords, we can say that content is another key component of SEO. The SEO agency must keep developing and improving its content strategies.
This involves creating and aligning content with user intent, to attract and engage the target audience. Remember, more engagement and traffic to your site automatically leads to better rankings.
To summarize, hiring an SEO agency is the best business decision you can make. Working with the right SEO agency can have a significant impact on your website's online visibility, organic traffic, and, last but not least, business success. By asking the nine most important SEO questions, you can ensure that you have made a good choice for an SEO agency.
Partnering with an agency that has the expertise, ethical practices and commitment to delivering results that align with your business goals is the goal every business needs.
Remember that SEO is a long-term investment, so do not rush into deciding on the first choice you have on your plate. Take your time to weigh up which agency might be the best choice for SEO that will ultimately help you achieve the growth and success your business is aiming for.
Stefan Katanic is the driving force behind Veza Digital. Under his leadership, the company has transformed into a global Webflow Enterprise Agency, recognized for its trustworthiness as a marketing partner with a portfolio exceeding $8 billion in value. Stefan is actively involved in fostering the continuous growth and proficiency of his team, ensuring they consistently deliver impactful results for Veza's clientele.