Contact Our Experts

How To Build The Right Team For Your Digital Marketing Agency

Yelena Petic
  • 13min
November 5, 2022
Whatever it is that your agency needs help with will determine what type of employee best suits them. Find out more about it!

It’s never been more important to have a stellar digital marketing team. In the past, one or two people could handle all of the work that needed doing in this area - but no longer! Nowadays it takes many skilled individuals working together as an effective unit if you want your company to succeed and stand out from competitors. It may go without saying, but getting these talented folks on board is just half the battle; keeping them there requires effort too! The process behind hiring new talent into your growing business might seem daunting; but it doesn't have too much pressure if you've got all the right people around. There are few things to consider when you're looking for the best employees at your agency. 

One of these factors is how well they'll be able to fit in with the culture that's already present. Another factor will be just what type of skill sets they have which aligns most closely with those needed by your company. If you want to assemble the perfect marketing team, first identify your company’s goals. Are they looking for more sales? Marketing exposure? 

Whatever it is that your agency needs help with will determine what type of employee best suits them. Next, get a clear idea on how much money and time there is in order to hire employees from outside or within the company. When considering an internal candidate versus hiring externally have different benefits and drawbacks — consider both before making any final decisions! Read below for some tips to get you the stellar team behind your digital marketing agency!

1. Hire Specialists.

In the digital age, it’s become increasingly difficult to find talent. While this has created a problem for employers and business owners alike, there are some ways you can avoid common mistakes when hiring someone new based on their skill set and qualifications. 

For example: don't hire a "know it all", someone who is good in everything digital marketing but not great enough in any one area. Look instead for specialists that have deep knowledge of their niche subject matter rather than being generalists with surface level understanding across many subjects or skill sets. This will save time by bringing onboard staff members who already know how best to use your products without having them learn from scratch! Digital marketing is an incredibly fast-paced and ever changing environment. It's unrealistic to think that one person can be knowledgeable on all the different parts of digital advertising, such as SEO or PPC. It takes a team with people who are passionate about their individual topics in order for a company to thrive.

2. Ask Unique Questions & Really Listen To The Answers.

Treasure is often hidden in plain sight, and talented people are no different. They will not show up without someone searching for it during the interview process, so be prepared to ask questions that matter on many levels with your arsenal of tools! Asking a potential employee where they see themselves five years from now may feel too personal. The reality is that it's not, where one sees themselves professionally in years to come can tell you a lot about the potential team member. You can test out someone's level of detail-oriented thinking and analytical skills with offbeat questions that get right to the heart of a person. For example, mega corporations like Amazon and Yahoo ask unique and unusual questions in order to find candidates who will be valuable for their company. It is always good practice within your hiring process as well!

3. Know What You Are Looking For In A Hire.

It is easy to forget that it takes skill and a deep understanding of the business world in order to be an effective marketer. It’s not enough for candidates to have just one degree or certificate; they need more than that if they want any chance at success with your company! If you're having trouble figuring out what kind of candidate would be the best fit? It may not hurt to explore other options like getting some additional training or consulting with professionals in the industry who can help guide you through this decision. Research has shown that the key to successful hiring is narrowing your search. List out a few important attributes for each position and use these traits as guidelines when interviewing potential hires. For example, if you need someone who can help grow social media following on Instagram but have trouble finding anyone with relevant experience or skills in this area. 

4. Use Existing Senior Team Members During The Interview Process.

You might be tempted to hire the first candidate you come across, but this often leads to poor long-term fit and low morale. You'll get a better employee if your confidante in HR or other team members are involved with the process of finding candidates for open positions. Asking for help isn’t about being amateur. Some of the best digital agencies do this to find out if a person is qualified before committing to hire them. Google is well known for holding multiple interviews and asking senior team members, and even candidates themselves their thoughts on each other just so they can make sure that everyone involved approves of who's going in as an employee with the company! You shouldn't be afraid of looking at all your options now and then when it comes down to deciding whether or not you want someone new joining your ranks. Seeing people from different perspectives can open your eyes much wider than you may have thought. On a Side Note, with a detailed and realistic understanding of your position's requirements. This will set you apart from other employers who may be vague about their expectations, while also helping to weed out candidates that don't meet those standards before they are given an opportunity for employment. A thorough job description is crucial in today’s economy where workers have become accustomed to focusing on skill over social status when seeking work. 

It shows them what skillsets they should possess if applying so keep this in mind during recruitment processes!

5. If Applicable, Offer Remote Work.

Remote workers are usually self-motivated, expertly skilled and highly organised. With the increase in remote employees, companies are finding it easier to hire talent from different parts of the world. Not only will they save on office and infrastructure costs when hiring someone that requires less travel time for their commute but also benefit by saving money on benefits if hired abroad. Since there is no need to pay a higher wage rate or cover any other expenses related with managing an employee overseas. Hiring from afar might seem like an intimidating idea. But it could also save you time and money in the long run. If you're not sure about hiring far away workers, try working with them on a freelance basis first so that their work ethic develops slowly until one of two things happen. They stick with your team or decide that this isn't what's right for them after all! Digital marketing jobs are usually open internationally which means there will always be plenty of people who live elsewhere vying for those positions as well. Making it easier than ever to find talent without having to go through any additional interviews because candidates have already passed yours-online screening process before applying!

In Conclusion

You Can Always Go White Label. Hiring and working with a White Label Agency is a fantastic option if you are having difficulties finding the right people and fit to build your digital marketing dream team. They'll take care of all the time and money-consuming tasks you don't want to worry about, so that you can focus on what's really important – growing your team and your agency

Back to Blog/Resources page
Contact Our Experts
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.