7 Things Every Marketing Agency Owner Should Know
Yelena Petic
April 19, 2023
5 mins

7 Things Every Marketing Agency Owner Should Know

7 Things Every Marketing Agency Owner Should Know

Veza Digital has undergone significant changes since its early days. Despite facing various challenges such as a small team, no established network or processes, and a lack of marketing, we persevered. 

After almost two years, our fortunes turned around with the arrival of Big Mo (Big Momentum), which played a crucial role in propelling us to where we are today.

Here are 7 things we did to out dust our competition and scale Veza Digital to $300k per month.

1. Invest In Personal Relationships

To truly impress your clients, go beyond their expectations and treat them to a luxurious experience. This could involve sending thoughtful gifts like cards, bottles of wine, or champagne to ease the stresses of running a business, or even tickets to their favorite sports team. 

Keep in mind that building a strong network takes time - the connections you make today will be exponentially more valuable in the years to come.

2. Leverage Momentum

When presented with a significant opportunity, seize it and proudly promote your partnership and the value you bring to your client's marketing efforts. 

As revenue streams, allocate a considerable portion towards marketing initiatives such as advertising or search engine optimization (SEO). The tangible outcomes of successful marketing efforts will boost team morale and enhance overall performance.

3. Recognize That Client Support Is Marketing

When a client raises a concern or complaint, use it as an opportunity to identify their pain points and prioritize addressing them. Take decisive action by delving deeper into the client journey and implementing measures to prevent similar issues from arising in the future. 

Furthermore, when pitching to potential clients, emphasize the benefits of proactively identifying and resolving issues, highlighting how you've earned the loyalty of previous clients by mitigating problems and improving their overall experience.‍

4. Scale & Experiment

We've all heard the old saying that ideas are cheap, but their true value is only realized when they are acted upon. Taking action on your ideas will lead to greater results than simply allowing them to stagnate. 

To keep your agency thriving, it's essential to generate 10 new ideas each month for potential implementation. These ideas could span operational experiments, sales and marketing campaigns, content creation initiatives, and more. 

Remember, if you're not scaling, you're falling behind - and if your revenue has increased by 200%, your ad spend and SEO investment should reflect that growth.

‍5. Do The Unscalable

Take advantage of your time by scheduling Zoom or Google Meet calls with your clients and partners. Embrace your underdog status and use it to your advantage by offering a level of authenticity and personalization that larger agencies cannot. 

By being unapologetically genuine and sincere, you can foster client loyalty and strengthen your relationships with them.‍

6. Create a Content Division Of Your Agency (Secret Sauce)

Collect as much data as possible on your services and how customers are searching for them on Google. Then, craft content that addresses their specific queries on Google Search. 

By positioning yourself as a knowledgeable and trustworthy thought leader who offers valuable insights into customers' problems, you'll establish credibility and gain their trust. 

Over time, this approach will yield substantial benefits in terms of improved search engine optimization (SEO) and sustained growth for your business.

7. Prioritize Client Retention

It is more cost-effective to retain existing clients than to acquire new ones, saving you time, effort, and marketing budget. Prioritize your top clients and provide them with exceptional treatment, while also elevating lower-earning clients to the 80/20 rankings. 

Enhance your client touchpoints and refine your onboarding process to further strengthen your relationships with them. Remember, investing in your existing clients can yield significant long-term benefits.

Final Thoughts

Growing a business with limited resources can present challenges, but it is possible to succeed with the right strategies and mindset. One crucial factor is establishing a strong foundation, which involves refining your value proposition and leveraging technology and automation to streamline operations. 

Effective marketing tactics and prioritizing customer experience are also crucial components for success. Additionally, investing in your team and continuously analyzing and optimizing your performance can lead to gradual and sustainable growth. 

With dedication, persistence, and patience, it is possible to reach remarkable heights, such as scaling to $300,000 a month in just three years. 

However, it's important to keep in mind that the path to success is not always straightforward, and obstacles and setbacks are inevitable. Nevertheless, with the right approach, it's possible to overcome challenges and achieve your goals.

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