RegFox

01.

Here’s How We Decked Out RegFox’s New Website With Unparalleled Depth, Optimization, and Credibility

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“Working with Veza Digital has been a tremendous experience from personal and business standpoints.”

VP of Marketing, Webconnex, Justin Zoradi

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02.

Client Overview

The event registration space is a minefield full of legacy companies with huge marketing budgets that have been slow to innovate, offering different features at varying price points. RegFox is shaking up the industry with its modern event registration platform that has just the right set of features, and doesn’t nickel-and-dime their customers with hidden fees.

With RegFox, you can manage your events with ease and ensure a successful outcome. Now it's easier than ever to set up an event and get paid for it while retaining full ownership of your branding, and keeping track of registrations with custom forms. Their innovative platform makes it possible to set up an event and start promoting it in minutes, without any of the nasty surprises.

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03.

The Objective

This was a total website redesign and rebuild with the goal of modernizing the look and feel while adding new features and increasing speed, security, and search engine optimization (SEO). The project also set the goal of making it easier for users to find the information they need and get started with using RegFox. Depth, optimization, and credibility were our main objectives. The company is currently helping more than 60,000+ brands handle over $3,421,000,000.00. That’s a lot of zeros, and it’s all thanks to their innovative system that makes event management a breeze in combination with our stellar web development services that make scaling possible, the right way. We built a website that's fit for purpose and one that will help RegFox continue its well-deserved growth trajectory.

04.

The Challenge

RegFox was set up by a small band of founders to be an event registration software that does so much more and costs so much less. They make event registration fun and easy. Whether it's for conferences, classes, camps, or any other type of event,  RegFox provides everything you need to get started and manage your event from start to finish. The company needed an agency to help them address some of the challenges in their new growth phase. The challenge for us was to turn their new website into a world-class event registration platform worthy of their industry-leading software. Their old website felt dated, was confusing to navigate, and lacked the features needed to take their business to the next level.

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The Solution.

The first step was to take an in-depth look at their business and understand their goals. We did a full analysis of their old website and their competition. We also talked to their customers to get a better understanding of their needs. Based on our findings, we came up with a plan to redesign and build a new website that would be fast, secure, and easy to use. We also made sure to focus on SEO so that their new website would be easy to find online. Search optimization was a key part of our strategy because we wanted to make sure that their target audience could find them easily when searching for an event registration software.

We started by redesigning their homepage. We wanted to make it clear what RegFox does and how it can help users with their events. We also added a few new features and created a beautiful UI component kit. Custom video and Lotti animations, eye-catching graphics, and a user experience that is on point helped us provide RegFox with a modern design that is in line with their brand and the times we live in.

Our Process.

1

Product-Led Growth

We follow a product-led growth strategy, which means that we put the product first and everything else second. This allows us to focus on what's important and create a growth-oriented strategy that's in line with the company's goals. Thorough market research, data analysis, and an in-depth understanding of the product, as well as its USPs, lead to a clear plan that guarantees short and longer-term wins. Powerful SEO capabilities, and web development using Webflow, Figma, and InVision, help us bring our plans to life quickly and efficiently.

2

SEO To Actually Conquer The SERPs

Understanding who the clients are and what they want to accomplish with their project is key to success. Established SaaS companies with huge SEO budgets have different needs than small startups. When it comes to web development and SEO, we treat each project individually and create a unique strategy that's tailored to the client's specific needs. Ranking higher is made possible with long-tail keywords and it's an excellent growth hack many fail to take advantage of. We're the David to the Goliaths of the SEO world, and we use our knowledge and expertise to help our clients rank higher than their competitors.

3

Results

Driven and focused on ROI, we helped RegFox increase their organic traffic by 400% in the first year. We also increased conversion rates by 250%. Overall, we helped them grow their business and reach their goals when others failed. Optimizing landing pages, analytics, and continuous A/B testing lead to a better user experience and increased sales. The new website is fast, secure, and easy to use. Best of all, it adds thousands of new customers every month and generates leads like clockwork, day in and day out. The team at RegFox is happy, and since this is an ongoing engagement we are excited to see what the future holds.

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98%
Project success
85+
Happy clients
173%
Average ROI