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INTRODUCTION
How RegFox Increased Conversions by 123% with SEO & UX
RegFox is a leading cloud-based event registration and management platform designed to streamline the event planning process. With features like customizable forms, seamless payment processing, and robust attendee management tools, RegFox offers a comprehensive solution for event organizers of all sizes.
Recognizing the power of a strong online presence, RegFox partnered with Veza Digital to elevate its brand and drive growth. The goal was to create a more engaging and user-friendly experience that would attract new customers and enhance their visibility in the competitive event management market
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Partnering For Impact
Together, both teams worked to identify the pain points and where changes needed to be made. After we conducted thorough research, we gained more insight into what people want from a ticketing website.
The solution was to create an entirely new website centered around UX/CX, appearance, functionality, and a solid SEO strategy.
This was done by creating an efficient and intuitive web experience that allows users to quickly and easily find the needed features.
There was a strong focus on SEO and content optimization so that RegFox could reach as many potential customers as possible. The Veza team upgraded their website into an elite event registration platform showcasing industry-leading software.
To maximize conversions on RegFox's website, our team focused on a product-led growth approach. We conducted market research and created customer personas to gain insight into their customers' needs and preferences.
We used this data to develop an effective design strategy, user experience, and content strategy for the website. To ensure that users have an intuitive experience navigating the website, we focused on simple user flows.
To maximize conversions, the Veza team incorporated visual cues like icons and other interactive elements such as calls to action and demos. We also applied the best SEO practices to our content marketing strategy and optimized the web copy.
Using Webflow, we created a visually impressive website that enabled us to add functionality as needed. We incorporated custom coding, HTML 5, CSS3, JavaScript, and jQuery into the design to deliver a smooth user experience and visual appeal that engages users.
The Veza team took a highly technical product and turned it into a phenomenal website with every part smoothly working together. We built an intuitive, well-designed website that was optimized for maximum conversions with a strong focus on UX and CX.
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OUTCOME & RESULTS
We launched the website and significantly increased its SEO ranking within 6 weeks. In the first seven weeks after launching, RegFox saw record-breaking sign-ups.
Since the launch of its website, the Veza Digital team has worked closely with the RegFox internal team to optimize the SEO and conversion rates.
We have increased organic traffic by 35% over the past three quarters. Veza Digital showcased how combined inbound marketing strategies generate more revenue and stronger ROI.
It's essential for companies to continuously evolve and adapt to stay competitive and provide the best solutions to their clients. RegFox did recognize this after their success with our design, SEO, and CRO efforts. Veza Digital continued to manage its Google and social media ads, and the results are amazing. Take a look:
Key Results
Exceptional non-branded traffic growth- RegFox achieved a remarkable 244% increase in non-branded SEO traffic in Q3.
Improved overall organic performance- Similar to TicketSpice, RegFox witnessed a 58.17% increase in all Google Organic traffic and a staggering 276.15% growth in non-branded organic traffic during the same period.
Enhanced conversions- Signup success conversions from the /features/, /blog/, and comparison pages (Organic Search Segment) experienced a significant 123.53% boost.
Success Factors
Targeted keyword optimization- Focusing on relevant event ticketing and registration keywords helped both platforms rank higher in search engine results pages (SERPs).
High-quality content - Engaging and informative content, such as blog posts and feature pages, provides valuable information to potential customers and improves search engine rankings.
Technical SEO best practices- Sticking to technical SEO guidelines, including website speed, mobile-friendliness, and proper site structure, ensured that search engines could crawl and index their content effectively.
The RegFox case study highlights the importance of effective SEO strategies for event ticketing and registration businesses. RegFox has demonstrated that consistently improving organic visibility and user experience can significantly increase traffic and conversions.
Let’s Collaborate!
If you want to take your digital marketing to the next level, contact Veza Digital today. We are your trustworthy partner in conquering the digital world.
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