RealBlocks reached out to Veza Digital because they wanted to offer fund managers one digital platform that integrates front, middle and back-office functionality en masse. The alternative investment industry was in need of a comprehensive solution that would streamline the operational challenges faced by fund managers.
Supplying resources and tools for fund managers to streamline investments, RealBlocks is a platform that manages the complexity of alternative investments. The company was founded to assist fund managers in utilizing digital technologies for their portfolios. Building a better alternative was always the goal in a period where it's harder than ever before to be in control of the entire lifecycle of your funds. Vehicle creation and distribution, investor journey simplification, and compliance with global regulations were among the many challenges that RealBlocks set out to solve.
With their innovative technology, you can rapidly expand your company's pool of investors in both current and new markets. Their goal is to create a world in which anyone, no matter their wealth or location, can easily find and invest in the best alternative investment opportunities in only a few clicks. By leveraging a powerful platform backed by cutting-edge algorithms and technology, RealBlocks' mission revolves around building the best alternative investment experience for global advisors and investors alike.
Driven by respect, dynamism, and innovation, the goal of Veza Digital and RealBlocks was to create a comprehensive yet user-friendly web platform that would enable fund managers to manage their portfolios with ease and efficiency. We wanted to ensure the platform was intuitive enough for users in any part of the world to understand how it worked and how they could benefit from its features.
The goal was to provide access to a secure, intuitive experience that streamlines all operational processes while ensuring full compliance with global regulations. In the fast-paced fintech world, we wanted to develop a platform that could be deployed quickly, so we knew the site had to be built with the utmost attention to detail and quality. Democratizing access and liquidity for alternative investments, all while creating a seamless experience for fund managers and investors, was at the very core of this project.
Complex portfolio management can be a challenge for any fund manager. With the rise of digital technologies, RealBlocks needed to be up-to-date with the latest fintech developments in order to make their platform as easy to use as possible. The company is shaking up the alternative investments industry, which hasn't seen much change in a long time. Solving problems in the traditional finance domain means addressing an industry with its own legacy architecture, technical debt, and a need to comply with numerous legal regulations.
The biggest challenge was providing the right combination of advanced technology and advanced user experience. The project required a platform that could quickly be deployed on a global scale, as well as one that was secure enough to protect the personal data of investors. In addition, we had to keep in mind the specific regulatory requirements for fund managers and ensure that no compliance issues arose during development or deployment.
We kicked things off with a thorough market analysis and user research, which allowed us to identify the needs of fund managers on the platform. We then created wireframes around those requirements and set out to develop an intuitive web interface for both users and administrators. A mixture of corporate and modern technology, the website was designed to convert traditional fund managers through thorough explanations and in-depth descriptions of the platform's features.
The architecture behind RealBlocks utilizes a blend of traditional finance and cutting-edge technologies. The content reflects the company's modern character and industry-leading expertise. We used clear graphics and advanced animations to showcase the product in the best possible light. This ensures that we appeal to conversion-focused fund managers who are always looking for the latest and greatest innovations.
At Veza Digital, our process starts with the product. We took a customer-centric approach in every step of development and design, understanding that a user's success is directly connected to the success of RealBlocks. We began by analyzing user feedback and behavior and extracting insights from that data to build better user journeys. With an emphasis on accessibility, we made sure our design was as intuitive and as easy to navigate as possible.
Our development team used the latest tools available to build a robust and secure web platform. We implemented Webflow, a powerful content management system (CMS), allowing us to edit and update content while making it fit for purpose. To top it off, we created an informational resource center featuring blogs, videos, white papers, and more that give users access to important information about the company.
RealBlocks launched on time and without technical issues, providing fund managers and investors with a seamless experience. Thanks to our thorough research and development of the website, we were able to help RealBlocks reach their goal of gaining market share in alternative investments by democratizing access and liquidity for all investors. Since the launch, RealBlocks has expanded its customer base and increased user engagement.