Grata is a leading deal-sourcing platform to research, find and engage with previously undiscoverable companies. Say goodbye to scouring the internet to gain a dealmaking edge. Targeted market research for acquisitions, deal sourcing, and next-gen market intelligence has never been easier.
From investment banking and private equity to corporate development and consulting, Grata provides comprehensive, real-time data to help users identify and evaluate potential deals. Finding, qualifying, and engaging with the right companies has never been more straightforward, but their marketing efforts needed a boost. Grata had a small marketing team that couldn't focus on SEO, CRO, and web maintenance and came to us looking to increase their visibility and presence online, both organically and through user experience optimization.
To become the undisputed leader in the space, they needed to find a cost-effective solution that provided measurable results quickly. Their main focus was to increase organic traffic and optimize the existing website for conversions. The challenge was to get maximum return on investment (ROI) from their SEO & CRO efforts. To accomplish this, we needed to work with their marketing team and devise a comprehensive plan that included SEO, CRO, and ongoing web maintenance.
Website engagement rates are essential to driving more leads, and Grata's website needed an overhaul. We had to increase organic search traffic, improve user experience, enhance existing pages for higher conversion rates, and improve page load speed, among other things. Continuous testing, tracking, and monitoring were also essential to measure our success. Helping users gain unparalleled visibility into the deal-sourcing space was our goal. To achieve this, we used a combination of strategies to maximize Grata's ROI on their marketing budget.
Our team of SEO & CRO experts developed a comprehensive plan to tackle all of the website's issues. We started with a comprehensive SEO audit to identify any technical issues that might be preventing their website from ranking higher in the organic search results. Once we had identified the issues, we implemented a plan to correct them and improve page load speed and structure so that search engines could index it more easily. On-page optimizations, keyword research, and content creation were all essential in improving their organic search presence.
We also used A/B testing and heat maps to analyze user behavior and optimize web pages for maximum conversions.
Our main task was to help Grata's website conquer the SERPs for all their relevant keywords, drive more organic traffic, and increase conversions. For this reason, we had to develop an integrated plan that would bring together both SEO & CRO efforts. Maximizing user registrations, page views, and website engagement was essential to increase the ROI. We needed a way to track all website interactions, measure the success of our efforts, and identify areas where improvements could be made.
The biggest challenge was to increase organic search visibility while keeping costs down. We had to develop a plan that was both cost-effective and would produce measurable results every month. Ongoing website maintenance was also an essential factor in our success. Our team monitored the website regularly to ensure that all technical updates were made and any changes were incorporated into their SEO & CRO plans. We also provided monthly reports showcasing our progress and the impact of our efforts.
We started by maintaining the site and ensuring it was operating correctly. Updating it with new requirements within a 48 hours turnaround time, we also revamped it to load faster, improving page speed. A company in the tech space like Grata is ever-evolving, and the website requires a run-through with a fine tooth comb to ensure it is up to date. Keeping up with the latest industry trends and best practices allowed us to stay ahead of the competition.
Search engine optimization was our second step, and we increased the website's health score from 14 to 100. Impressions on Google increased by 50% from Q3 to Q4 of 2022. Continuous on-site improvements with an aggressive plan to bell curve traffic through PR backlinks allowed Grata to climb the SERPs. Continuous testing on various pages across the website was a must, both website pillar pages and Landing pages were utilized for targeted traffic (Google/Social ads). With six successful on-page optimizations in Q4 alone, the company saw a ~23% increase in conversions.
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