Yelena Petic
December 1, 2021
5mins

How to Start a Marketing Agency in 2023

Digital marketing companies play a crucial role in helping businesses grow. The industry can be very rewarding, but it can be challenging to know where to begin.

By 2023, digital market spending is expected to reach $375 billion. You can embark on an exciting and rewarding business venture when you start a digital marketing agency. However, it's also very competitive, as there are over 16,000 digital marketing agencies in just the US. Although it may seem like a crowded market, there are actually many opportunities for new agencies to deliver innovative ideas within niche areas under the "digital marketing" umbrella.

So, are you thinking about starting your own marketing agency? Maybe you're attracted to the cashflow potential that agencies have to offer or the low start-up cost. It’s fairly simple to start, but not easy. Businesses rely on digital marketing agencies to grow.

Digital marketing can be a very rewarding business venture, but it can be challenging to know where to begin. This article will be your guide on how to start a profitable marketing agency in 2023.

1. ‍Enlighten Yourself

Before starting your entrepreneurial journey, it’s imperative that you learn and understand as much as you can about digital marketing and how to run an agency.  The most successful people ever genuinely never stop learning and evolving. Top institutions offer online courses and resources that can help you advance your digital marketing skills. Make it a point to invest time (and money) into learning, in addition to understanding the industry of digital marketing itself.

You will need to know the concepts behind pay-per-click or PPC, SEO, content marketing, email marketing, social media marketing, web design, and web development to some degree. Even if you don't plan on starting a full-service digital marketing agency and only start with a specific niche, you can always hire a White Label agency to take on work for your and your clients this way you don't miss out on revenue.

2. Build Your Team

Your in-house team makes your digital marketing agency. You will need to recruit and onboard the right individuals to create a solid in-house team. In order to find individuals who excel in your agency's core competencies, you need to identify them first. Essentially whatever type of marketing services you are offering you need to find the person for the job, everything from a content marketer to a web designer.

If you are running a startup, you may not have the funds to hire experts that fill the roles needed right away. Many agencies will employ a White Label Agency to help take some of the workload or specific digital marketing services. The work is still sold under your business name and you get the credit for the completed tasks, but you don't have to worry about having a specific team member at the beginning until you start to grow.

To build a solid digital marketing team you need to create a united company culture that thrives on creativity. A united company culture ensures that your existing team members are producing consistent quality work and this will maintain your client base. To start you can create an onboarding process with defined roles and expectations, tools and/or resources, and company policies.

3. Launch A Website

You obviously have your business name sorted out before you launch your business’s website, you then need a hosting service for your specific location(s). Furthermore, you need to make sure your website genuinely represents your brand, this includes what your business stands for and what solutions you are providing your customers.

When looking for a web design or web development agency to create your website, look for a No-Code Agency. A No-Code Agency will provide you with top-of-the-line web services to attract and entice customers to visit your site and to give them the ultimate UX (user experience) and CX (customer experience).

4. Build A Portfolio

A digital marketing agency's portfolio is a key “tool”. A portfolio showcases the work that your agency has completed from start to finish (even if you hire a White Label Agency to do the work) giving potential clients an in-depth view of what your agency can do.

A great portfolio must include, In-depth case studies and positive customer testimonies, and reviews. Be honest and remember it may take some time to build your business’s portfolio but the richer it gets the more clients you will attract.

5. Top 3 Profitable Marketing Agencies to Launch

Social Media Marketing Agency

Businesses now more than ever need a social media presence. Take this example from my own personal experience. I remember when I was down in Brazil last year my friend and I were looking for beach clubs and places to chill by the beach. We searched online and yes, we found a bunch of outdated websites, but when we checked out their social media channels like Instagram, it was popping off. It literally sold us on the experience we can have there. It was well-optimized and a call to action to hit them up on WhatsApp was the closing part.

You can start a social media marketing agency and offer your clients content planning, production, and promotion. You have to think outside of the box, and not just go on Canva.com and create a generic post for them to post on their social media channels. Companies all around the world are investing hundreds of millions of dollars in their social media presence. And if you are GOOD, and I mean GOOD. People will pay you.

‍No-Code Agency

This year it will be considered one of the top three types of agencies that will gain a lot of traction. We moved to No-Code more than 3 years ago, which means people who lack experience in coding, like me, can easily build online products and websites, as well as Integration payment processors, and upload content with ease.

Start-ups, mostly those who want speed in creating new pages, are the most attracted to this. If you can position yourself as a builder of no-code for companies who want an online business, then you can easily charge $5000 - $10,000 on the low end to get a product out there. Post-launch, this is your opportunity to upsell.

Learn more about No-Code Agency.

Facebook Ads Agency

The number of leads we have that request Facebook Ads has increased 15x since this time last year. We find the trend that a lot of companies are moving from “boosting posts” to actually advertising special offers to their customers and potential customers.

I think we’ll see niche-specific Facebook Ads Agencies popping up. I’d suggest focusing on Content Media companies, eCommerce, and of course NFTs. These three segments might have the biggest growth for Facebook Ads Agencies in 2023.

In Conclusion

For those who are passionate about creating valuable solutions and growing a business, starting a digital marketing agency is an exciting career path. Digital marketing services are in great demand, so there is potential for real success. Even though much of the start-up process can seem overwhelming, it's important to take things one step at a time and learn from both mistakes and successes. 2023 will be an exciting year for start-ups just keep on top of trends and the latest tools available to give your clients the best campaign results possible.

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