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Best SEO Practices for B2B SaaS Companies

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Jay Matthews
  • 13min
Category:
Website
Date:
November 11, 2022
Meta Description: It can be challenging to keep up with the latest algorithm changes and SEO best practices. That is why your B2B SaaS company needs Veza Digital.

B2B SaaS SEO can be a very competitive landscape. For your startup to succeed, it is essential to have a well-optimized website that can attract organic traffic on autopilot. Potential users looking for your type of software do their research on Google, comparing and contrasting different solutions to see what best fits their needs.

Whether we like it or not, SEO can be very complex at a high level. Thankfully for you, there are a few core principles that all B2B (business-to-business) SaaS companies should focus on to improve their search engine rankings and visibility without any guesswork.

At Veza Digital, we have extensive experience working with SaaS companies of all shapes and sizes, regardless of their growth stage. We have compiled a list of the best SEO practices every B2B SaaS company should implement to reduce their cost per acquisition. We follow the same exact process in our very own SaaS SEO Analysis & Strategy template to ensure consistent results for our clients across the board. Here’s a brief overview:

  • Setting KPIs and Goals
  • Keyword research to identify the right keywords to target
  • Website optimization for on-page SEO
  • Publishing high-quality, keyword-rich, and topically connected content
  • Comparison Keyword Strategies
  • Promoting your content through outreach and link building
  • Monitoring your SEO progress and adjusting your strategy as needed

By following these best practices, you can improve your website's SEO and attract more organic traffic from people currently in the market for the type of SaaS solution your company offers. Contact us today if you need help getting started or want to learn more about how Veza Digital can help. But first things first…

What is B2B SaaS SEO All About?

B2B SaaS SEO refers to the process of optimizing a software-as-a-service website from A to Z in order to attract organic traffic from business users. The overarching aim is to improve the visibility and ranking of the site in search engine results pages (SERPs), driving more traffic (and conversions) to the site.

Why Do B2B SaaS Companies Need SEO?

Everyone hates wasted time and money. Long before any business decides to buy into a software subscription, they'll do detailed research to ensure that the company is the right vendor. We can’t blame them… with so many different options on the market, we would certainly do the same. Statistics show that B2B teams are much more likely to start their research on a search engine than your average Internet user. (UserGuiding, Source)

If your B2B SaaS company wants to be found and considered by potential buyers, you must have a strong SEO strategy. When you optimize your site for the right keywords and ensure it is visible on search engine results pages, you can attract more organic traffic on a monthly basis, and fill your pipeline with MQLs reliably and efficiently. These individuals or businesses are looking for the kind of software your company provides.

How does SEO make all of this happen?

  • SEO increases your ranking in search engine results pages, making your site more visible and authoritative to potential customers.
  • Attracts organic traffic, which translates into people coming to your site looking for the type of software your company offers.
  • SEO helps you build credibility and trust with potential customers.
  • Search engine optimization streamlines lead generation for SaaS solutions.

Benefits of Doing SEO for B2B SaaS

There are many benefits to a well-thought-out SEO strategy for your B2B SaaS company, including:

  1. Improved visibility and ranking in search engine results pages. When you leverage targeted SEO strategies, you reach the top of SERPs, where more people will see your brand and recommend it to others.
  2. More organic traffic from potential customers. Since SEO is the most scalable and predictable way to achieve SaaS growth, it helps drive more traffic to your site.
  3. Increased credibility and trust. When potential customers see your site at the top of SERPs, they view your company as more credible and trustworthy. They are also more likely to buy from you because they know you're an authority in your industry.
  4. Competitive advantage. If your competitors aren't doing SEO, you can get ahead by implementing an effective SEO strategy. You can also keep an eye on what they're doing and adjust your strategy to stay ahead of them. 
  5. Improved ROI. SEO has a high ROI, meaning you get more for what you put in. With SEO, you can attract more organic traffic without spending money on paid advertising.
  6. Decreased need for paid ads. When you implement SEO correctly, you won't need to rely as much on paid ads. This can save you a lot of money in the long run.
  7. Higher software subscription rate. When you have a solid SEO strategy in place, you will be able to attract more leads and convert them into paying customers. This can result in a higher software subscription rate for your company.

What Is Included In Our B2B SaaS SEO Packages?

As we mentioned, SEO is essential to any B2B SaaS marketing strategy because it helps you improve your visibility, ranking, organic traffic, and credibility. With SEO, you can achieve long-term sustainable growth for your company. Veza Digital offers the following services as part of our B2B SaaS SEO packages:

  • Creation of customer avatars and funnel mapping
  • Keyword research
  • Technical SEO analysis, management, and enhancements
  • Speed optimization and Core Web Vitals
  • On-page SEO and internal linking
  • Off-Page SEO and backlink creation
  • In-depth competitive analysis (Direct and indirect)
  • Canonical URLs
  • Content creation
  • Website content optimization
  • Content repurposing
  • Local SEO optimization 
  • Reporting and more...

Contact our SEO experts today if you want to take your B2B SaaS company to the next level. We can help you develop and implement an effective SEO strategy that will help you effectively hit your KPIs.

Why It All Starts With A Website Audit

A website audit is the first step in any effective SEO strategy. It helps you identify technical issues, content that needs to be optimized, and areas where you can improve your site's structure.

Our team of SEO experts will conduct a comprehensive analysis of your website to identify any issues that need to be fixed. We will also provide you with a detailed report of our findings and recommendations. Once the problems have been resolved, we will help you implement an effective SEO strategy to improve your visibility and ranking in SERPs.

[CTA: If you want to take your B2B SaaS company to the next level, contact us today to schedule a website audit.]

Importance of Keyword Research

When creating an effective SEO strategy, one of the first steps is to conduct keyword research. This helps you identify the best keywords that will help you improve your visibility in the SERPs. When you have the right keywords, you can predict what your audience is searching for when they need your services.

Our team of SEO experts will help you conduct keyword research and identify the best keywords to target for your company. Once the analysis is complete, we will also help you create content that is optimized for these keywords. The moment we get your approval on content creation, we will help you promote it through our extensive network of publishers and influencers.

How We Do Enhanced Keyword Research

Our Google-certified team performs enhanced keyword research by combining insights from various analytical tools with our unique expertise and experience. This helps us identify a broader range of keywords we could have otherwise missed.

We consider the search volume in different geographical areas (mainly US and Global), keyword difficulty, and competition. We also take into account the backlink profile of the competition, their Domain Authority, and ranking. In addition, we look at each keyword's traffic potential.

That said, we do not rely exclusively on these analytical tools. We have a team of SEO experts who use their analytical thinking and expertise to ensure we can provide you with a comprehensive list of keywords that will help you improve your SEO regardless of the circumstances.

If you're a start-up or a small brand trying to level with bigger and more established companies in the same niche, we may opt for long-tail keyword research. This type of keyword research focuses on finding keywords with lower search volume but are more specific to your SaaS brand. These keywords may be less competitive, but they can still help you drive traffic to your site.

Get in touch with us today to learn more about our keyword research services and how we can help you improve your ranking.

Content Strategy

Our content strategy services are designed to help you create high-quality, engaging content that will help you improve your ranking and visibility. We will work with you to identify your goals and target audience. We will then create a content strategy aligned with your business goals.

We will help you create various content types, including blog posts, infographics, guest posts, press releases, eBooks, whitepapers, videos, and more. We will also help you promote your content through social media and other channels. Our team of expert copywriters will also update your website's existing content and on-page SEO to ensure that it is optimized for your target keywords.

The Power of Link Building

Link building is an integral part of any SEO strategy. It helps you improve your site's authority and build relationships with other websites. The Google algorithm notices these subtle changes and assigns confidence points to your domain. For other domains to link to it, it must be valuable after all, right?

Internal linking is a process where you add links from your website to other pages on your site. This helps improve the user experience and also helps search engines crawl your site more effectively.

On the other hand, external linking is the process of adding links from other websites to your own. This helps improve your visibility and ranking in SERPs by making you an authority in your field.

Our team of SEO experts can help you carry out an effective link-building campaign. Our backlinking services will help you build high-quality links to your website. We will create fantastic content that other websites will want to link to and also help you with guest blogging and broken links.

Technical SEO

Technical SEO refers to the optimization of a website's code and structure. It is crucial to ensure that your website is optimized correctly for search engines and users. Our technical SEO audit covers every technical part of your website's SEO elements.

Our team of experts will help you optimize your website's code and structure. We will also help you improve your site's loading speed and mobile friendliness. In addition, we will help you fix any broken links or errors that may be preventing your site from ranking.

On-Page SEO

On-page SEO is an essential part of any SEO campaign. It is the process of optimizing your web pages to make them more visible to search engines. Our on-page SEO services make each web page on your site rank higher on SERPs and bring more prospects to your website. It includes optimizing your website's title tags, meta tags, header tags, keywords, images, and copy.

Off-Page SEO

Off-page SEO is the process of link building. It is also a vital part of any SEO campaign and is essential for improving your website's visibility in search engines. Our Off-page SEO services focus on building high-quality links from reputable websites. This helps to improve your website's link popularity, which is a significant factor in determining your website's ranking.

Topical SEO Optimization

If you want to improve your local visibility, our team can help you optimize your website for topical search. We will help you claim and optimize your Google My Business (GMB) listing and create specific content and citations. In addition, we will help you create geographically-targeted landing pages (if applicable). These pages are designed to rank for specific locations or regions. We will also help you submit your website to local directories and review sites. Along with all of that, we will help you build links from topical websites and directories.

Competitor Analysis

For your SaaS business to succeed, knowing the market and how it works is essential. It is also necessary to understand what your competition is doing every month and find opportunities for improvement.

We will start by conducting a thorough analysis of your top competitors. We will then create a report that details their strengths and weaknesses. We will also identify any areas where you have an advantage. In addition, we will provide you with a list of recommendations on how to improve your ranking.

Landing Pages

Landing pages are one of the most critical elements of any website and play a crucial role in your SEO strategy. A landing page is a stand-alone web page designed to capture visitors' attention and persuade them to take the desired action, such as making a purchase or signing up for a newsletter.

There are several factors that you should consider when designing a landing page, such as the layout, the headlines, the subheadings, the images, and the call to action. The structure of your landing page is crucial because it should be easy for visitors to navigate. The headlines and subheadings should be clear, concise and grab the visitor's attention in a matter of seconds. The images should be relevant and engaging, and the call to action should be prominently displayed.

If you are not sure how to design a landing page that will be effective, we can help. We have a team of experienced designers who can create a custom landing page for your website.

Website Copy Matters

Although the design of your website is essential, the copy on your website is just as important. The words on your website must be carefully chosen to ensure that they are optimized for your target keywords. Everything needs to be engaging and relevant to your target audience.

Our team of expert content writers will help you create high-quality, keyword-optimized copy for your website. We will also help you update your existing content to ensure that it is optimized for your target keywords.

Suggesting Technical Improvements

We know that to achieve good rankings, there is much more to SEO than just on-page optimization. In addition to creating high-quality content and copy, your website needs to be fast, responsive, and easy to use.

That is why our team of experts will also take a look at your website as a whole and take care of any technical changes. We will also provide you with a detailed report that outlines our findings and recommendations, including:

  • Broken Pages: A broken page is a web page that returns an error when accessed. This can happen for many reasons, including a page that has been deleted or a page that has been moved to a new URL. We will identify broken pages on your website and suggest ways to fix them. We will also help you set up redirects so that users are redirected to the correct page.
  • Page Speed: If your page is slow to load, visitors will likely leave before they even have a chance to see what you offer. We will analyze and optimize your website's page speed so that visitors stick around.
  • Mobile Friendliness: Mobile phones are now the most popular way to access the web. That is why it is vital to ensure that your website is mobile-friendly. We will analyze your website's mobile-friendly metrics and ensure everything is on point on your Google PageSpeed Insights report.
  • HTTPS Links to HTTP: If your website includes any HTTPS links that lead to HTTP pages, they can hurt your SEO efforts. We will identify and fix any such links during phase one of your project.
  • Orphan Pages: Orphan pages are those pages on your website that are not linked to or from any other page. This can harm your website's SEO. With us by your side, this issue belongs to the past.

Reporting

Transparency is number one for us here at Veza Digital. For this reason, reporting is an integral part of our SEO services. At the end of each month, we will provide you with a detailed report outlining our progress and results. This report will include a list of the keywords that we have targeted and their current ranking.

The report will also include detailed information about your website's traffic, including the number of visitors, organic searches, backlinks acquisition, domain authority metrics, and more. This information will help you understand how your SEO efforts impact your website traffic.

A lack of clarity results in distrust, so we will always provide you with a detailed report of our progress and results. Contact us today to learn more about our SEO services if you want to improve your ranking and visibility the right way starting today.

Keyword Glossary Strategy Implementation

The Keyword Glossary strategy involves creating definitions for terms related to your business to improve your search ranking and attract more interested visitors. If you're not using a keyword glossary on your business website, you could be missing out on a major SEO opportunity. A keyword glossary is a list of terms related to your business that you include on your website, along with explanations of each term.

Not only does this help your website visitors understand your business better, but it also gives you a chance to rank for long-tail keywords—highly specific keywords with low competition. As a result, including a keyword glossary on your website can help you attract more visitors and improve your search engine rankings.

  • One of the originators of this strategy is Investopedia, which has become one of the world’s most visited finance sites as a result.
  • Another successful implementation of this strategy is Moz's SEO Learning Center, which features popular phrases in SEO circles.
  • Salesforce also uses the Keyword Glossary strategy in its Learning Centre with great success.

Benefits of Using a Keyword Glossary

There are several benefits of using a keyword glossary on your business website, including:

  • Improved search engine rankings
  • Increased website traffic
  • Higher conversion rates
  • Improved customer satisfaction

Let's take a closer look at each of these benefits:

Improved Search Engine Rankings

One of the main benefits of using a keyword glossary on your website is that it can help you improve your search engine rankings. For example, let's say you own a travel management SaaS solution. If someone searches for "travel management software," your website is more likely to appear in the search results if you have a keyword glossary that includes this term.

This is because when you include a term in your keyword glossary, you're effectively creating a mini-landing page for that keyword. And since Google loves landing pages, this can help you improve your search engine ranking.

Increased Website Traffic

Another benefit of using a keyword glossary on your business website is that it can help increase your website traffic. This is because, as we just mentioned, including a keyword glossary gives you an opportunity to rank for long-tail keywords—and ranking for long-tail keywords can lead to more website visitors.

When people visit your website and see that you have a keyword glossary, they may be more likely to stay on your site longer and explore other pages—which could also lead to more website visitors in the future.

Higher Conversion Rates

A third benefit of using a keyword glossary on your business website is that it can help increase your conversion rates—that is, the number of people who take the desired action on your site (such as making a purchase or signing up for a newsletter). This is because including a keyword glossary helps ensure that people visiting your site are interested in what you offer.

After all, if someone is searching for a specific term and you have a keyword glossary that includes that term, it's likely that they're interested in what you have to say about it. As a result, they're more likely to take the desired action on your site.

Improved Customer Satisfaction

Finally, using a keyword glossary on your website can also help improve customer satisfaction. This is because people often appreciate having quick and easy access to information—and that's exactly what a keyword glossary provides.

For example, if someone is looking for information about healthcare management software, they're likely to be pleased if they can quickly find a keyword glossary that includes this term. In addition, including a keyword glossary on your website can show your customers that you're an expert in your field—which can further improve their satisfaction.

Tips for Implementing the Keyword Glossary Strategy

Now that we've looked at some of the benefits of using a keyword glossary on your business website, let's take a look at some tips for implementing this strategy:

1. Keep It Short and Sweet

When creating your keyword glossary, be sure to keep it short and sweet. Don't try to include too many keywords—focus on having the most important ones, at least for starters. In addition, be sure to make your definitions clear and concise. Remember, people are looking for quick and easy information—so the more you can give them, the better.

2. Organize Your Keywords

When adding keywords to your glossary, be sure to organize them in an easy-to-understand way. For example, you might want to alphabetize them or group them by topic. This will make it easier for people to find the information they're looking for—and it will also make your glossary more visually appealing.

3. Promote Your Glossary

Be sure to promote your keyword glossary on your website. For example, you might want to add a link to it in your navigation menu or in the footer of your site. You can also promote your glossary on social media or in email newsletters. The more people know about your glossary, the more likely they are to use it—and that's good for business.

4. Update Your Glossary Regularly

Finally, be sure to update your keyword glossary on a regular basis. As you add new content to your site, be sure to add new keywords to your glossary. This will help ensure that it remains relevant and up-to-date—and that's good for both you and your customers.

At What Point Does a B2B SaaS Need Professional SEO Services?

There is no one-size-fits-all answer to this question. Every business is different, and each website has unique needs. However, there are a few general guidelines that can help you determine whether or not your website would benefit from professional SEO services.

You can certainly benefit from SEO if your website is not receiving organic traffic. Similarly, if your website is receiving organic traffic but you do not see any conversions, professional SEO services could help you improve your website to be more effective at converting visitors into customers.

If you are launching a new website or redesigning an existing website, our services can ensure that your site is designed in a way that is search engine friendly and that all of your pages are correctly indexed by Google.

You'll also benefit from our expert SEO services if you don't have a high level of understanding of SEO and do not have a team of SEO experts on staff. We can help you avoid common pitfalls and ensure that your website is a lean, mean prospecting machine - the way it’s always meant to be.

Finally, if you are starting a SaaS business or planning to launch a new product or service, professional SEO services can help you to create a strategic plan for marketing your new offering.

If you are not sure whether or not your website would benefit from our SEO services, we offer a free consultation so that you can learn more about how we can help you to improve your website's ranking and visibility.

Why Choose Veza Digital For Your B2B SaaS SEO Needs?

You should choose us for your B2B SaaS SEO needs for many reasons.

We Are Experts

The first reason you should choose us over the competition is that we are experts in the SEO field. We have a team of experienced professionals who are up-to-date on all the latest trends and changes in the world of SEO. This means that we can ensure that your website is optimized for search engines.

We Have a Track Record of Success

The second reason is that we have a track record of success in helping our clients improve their ranking and visibility. We have helped several SaaS businesses achieve their goals, and we are confident we can do the same for you. Whether you are a start-up or an established business, we can help you achieve your objectives.

We Have a Plan For Every Budget

Another reason why you should choose us is that we have a plan for every budget. Whether you have a small or a large budget, we can help you conquer the competition. We will work with you to create a customized plan that fits your budget.

We Customize Our Services

We customize our services to meet each client's unique needs. We understand that every business is different, and we will work with you to ensure that your website is optimized for your specific industry and target audience. If you are looking for a team of experienced professionals to help you turn organic search to your advantage, contact us today to schedule a free consultation.

We Help You Track Goals And Conversions With Analytics

To boost your site rankings, you must track goals and conversions with Google Analytics and Google Search Console. Doing so allows you to see which SEO strategies are working and which ones need to be improved. It also allows you to track the progress of your website over time.

Bounce rates, time on site, and pages per session are just some of the metrics you can track with Google Analytics. Shorter site time and a high bounce rate, for example, may be an indication that your content is not relevant to your target audience. Conversely, an extended time on site with a low bounce rate may indicate that your content is relatable and suitable for your incoming traffic.

Other necessary information you can get from Google Analytics are revenue by product, total revenue, conversion rate, and even which channels generate the most leads. This allows you to focus your SEO efforts on the right things, further increasing your chances of ranking higher.

If you are not sure how to set up Google Analytics, our team can help you. We will ensure that it is properly installed on your website and that you can understand the data it provides.

At our agency, we use a variety of analytical tools to help our clients track their goals and conversions. We also provide monthly reports so that you can see how your website is performing. These reports show you how your website ranks for certain keywords, how much traffic you receive, and how many conversions you make.

Free Consultations

On top of everything else, we offer a free consultation so that you can learn more about how we can help you. During the consultation, we will look at your website and your goals and provide you with a customized plan for improving your ranking and visibility.

Align Your Content With Search Intent

Even if your target audience is made up of other businesses, you should match the content on your site to what people are searching for. This means that you need to understand what prospects are looking for when they type in a query related to your business. Once that’s done, the path is laid out for us, and we create content that aligns with that intent. Broadly speaking, search intent is divided into:

  • Commercial
  • Informational
  • Transactional
  • Navigational

Your site should have adequate information and answer any potential questions about your product or service, but it should also go a step further. Blog posts and articles should revolve around your industry, and we need to create guides and resources to help future subscribers solve problems. In other words, your content should be helpful and informative, not just a sales pitch.

If you’re unsure what searchers are looking for, you can use keyword research tools to find out. These tools will show you the most popular search queries related to your business and the intent behind those queries. Armed with this information, you can create content that is more likely to rank high in the search results and attract clicks from your target audience.

You can also hire a professional SEO agency like Veza Digital to help you with your content strategy. An agency can help you understand search intent and create high-quality content that aligns and ranks well in the search results.

Conversion Rate Optimization

Conversion rate optimization (CRO) is the process of improving the ratio of visitors who take the desired action, such as making a purchase or signing up for a newsletter. Although CRO is not directly connected to SEO, it is still essential to your overall digital marketing strategy.

CRO is important for SEO because it can lead to higher web traffic levels and improved visibility for your site. A high conversion rate shows Google that your site is providing a good user experience, which can lead to higher rankings in the search results.

There are two types of conversions that your brand should typically focus on. These are macro conversions and micro conversions. Macro conversions are the main actions you want people to take on your site, such as making a purchase or signing up for a service. Micro conversions are more minor actions people can take, such as subscribing to your newsletter or downloading a white paper.

Both types of conversions are important, but macro conversions are generally given more weight by Google when it comes to ranking your site. This is because macro conversions are a far better indicator of whether or not prospects are finding what they’re looking for on your site.

A/B Testing

There are several ways to optimize your site for conversions, but one of the most effective is to use A/B testing. This involves showing two different versions of your site to two groups of prospects and seeing which version results in more conversions.

You can also use heat mapping tools to see where people click on your site and make changes accordingly. For example, if you notice that many visitors are clicking on a button but not taking action, you can change the color or text of the button to see if that encourages more people to take action.

Hiring a professional CRO agency like Veza Digital can also be helpful. An agency can provide expert guidance on how to optimize your site for conversions and use data-driven methods to increase the percentage of visitors who take action.

As a SaaS SEO agency, we often see clients who want to focus only on providing light and fluffy content. While this type of content can be helpful in some cases, it’s important to remember that you are also competing with other brands that provide more technical information.

To rank well for certain types of queries, you need to provide content that is rich in technical information. This includes things like how-to guides, product specifications, and other types of content that prove valuable to people who are looking for detailed information about specific SaaS topics.

We can help you create and promote this content through our outreach services. We have a team of writers who are experts in creating technical content that can help you rank higher in search results and attract clicks from your target audience.

Get In Touch With Us Today For B2B SaaS SEO

Contact us today if you are ready to improve your website's ranking and visibility. We offer a free consultation to assess your needs and goals. We will look at your website and competitors and provide you with a customized action plan.

FAQs

What is the difference between SEO and SEM?

SEO is the process of optimizing a website for Google search to earn higher web traffic levels and improve the site's visibility. SEM is the process of marketing a website through paid advertising on Google search results pages (SERPs) to earn higher web traffic levels and improve the visibility of the site.

Why is SEO important for SaaS?

SEO is important because it can help you earn higher web traffic levels, improve your site's visibility, and get more leads and sales.

How long does it take for SEO to work?

The results of SEO are not immediate. It can take 6 months to a year to see the full benefits of SEO. However, the sooner you start implementing SEO strategies, the sooner you will see results.

What is the difference between on-page SEO and off-page SEO?

On-page SEO is the process of optimizing the content and code of a website to improve its ranking on Google search. Off-page SEO is promoting a website through link building and other means to earn higher web traffic levels and improve the site's visibility.

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