How Grata grew LLM key events 106% and organic sessions 24%
A WAIO-driven system that improved AI visibility, engagement quality, and conversion performance across search.
- +106%
LLM key events
GA4 - VERIFIED
- +60%
LLM engaged sessions
GA4 - VERIFIED
- +24.7%
Organic sessions
GA4 - VERIFIED
“Grata approached us, seeking to elevate their visibility and online presence. Our team conducted a deep dive into their site, crafted a strategic plan, and executed top-notch SEO and CRO tactics to improve conversion rates.“
Jamal Haymour
Growth Partner, Veza Digital
Challenge
Grata needed growth that translated into pipeline, not just traffic. While visibility was improving, there was a gap between acquisition and meaningful user actions.
At the same time, AI-driven discovery was emerging as a new channel, but performance was inconsistent and difficult to measure. Landing pages were not structured for AI interpretation, and content lacked the depth and clarity required to match evolving search behavior.
The challenge was twofold: increase visibility across both traditional and AI search, while improving how effectively that traffic converted once it arrived.
Approach
The strategy focused on deploying WAIO (Webflow AI Optimization) across landing pages, content systems, and measurement.
Content was restructured around intent-driven clusters, with pages rebuilt to better align with how users and AI systems interpret queries. This included clearer hierarchies, expanded topical coverage, and formats designed for extraction, such as FAQs and structured summaries.
Landing pages were optimized to match AI-driven query patterns, improving alignment between search intent and on-page experience.
Internally, linking architecture was strengthened to distribute authority across high-value pages, particularly features and solutions content.
Measurement was critical. GA4 tracking and reporting were refined to isolate LLM traffic, enabling visibility into engagement depth, key events, and conversion behavior across both traditional and AI channels.
LLM traffic is not only increasing but becoming more efficient. Engagement depth improved alongside volume, with session duration up ~30% and key event rates increasing ~7-8%.
This indicates that AI-driven traffic is aligning closely with high-intent user behavior rather than exploratory visits.
At the same time, WAIO-optimized landing pages saw engaged sessions increase by ~44%, significantly outpacing total session growth. This confirms stronger intent matching at the page level.
Traditional organic performance also scaled, with sessions up 24.7% and key events up 28.8%, showing that improvements extend across all acquisition channels.
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