Jay Matthews
May 12, 2022
13 mins

18 Best SEO Tools According To SEO Experts

Looking far and wide for some of the best search engine optimization tools? SEO software tools can help make the optimization process easier, allowing you to monitor and measure your SEO performance. With so many options out there, it can be hard to know which tools are worth your time and money.

Search engine optimization can be a difficult endeavor, especially for those of you just starting out. But don't worry! Finding the most effective SEO tools is easy - our extensive list has all that you need to maximize your online visibility.

We consulted with more than 30 SEO professionals to create this guide on the best SEO tools available today. You don't have to try each one; you just need to see which tool will work best for your unique business needs and goals.

Using SEO Tools For Keyword Research And Data Analysis

SEO tools are incredibly useful, allowing you to avoid the time-consuming process of manually researching keywords and evaluating your data. With these helpful resources, you can quickly gain an understanding of which parts of your SEO strategy need improvement. So why waste valuable energy on manual tasks when there's a simple solution?

The most effective SEO tools provide detailed reports about how to outperform your competition and identify untapped opportunities. These insights can be further refined by country, region, or language for a more precise assessment of search performance.

So without further ado, here are the 18 best SEO tools for keyword research and data analysis

Best Search Engine Optimization (SEO) Tools

1. Google Search Console: a free tool from Google that delivers invaluable insights into how your website is performing in search results. All major search engine optimization efforts should begin here. Simply verify your website by adding a code to your site or linking to your Google Analytics account. Having a Search Console account is not a necessity to show up on Google's search results, but it does permit you to manage what gets indexed and how your website presents itself.

Acting as an SEO checker tool, Search Console helps you comprehend how both Google and its users perceive your site, enabling you to make improvements in order for better functioning when searching through Google’s database. It is especially useful for new websites since it allows webmasters the ability to submit their pages to get searched by indexing them.

2. Ahrefs: an all-in-one SEO suite designed for marketers of all skill levels. It offers powerful analytics and keyword research tools. Ahrefs is one of the most popular SEO tools available online, second only to Google in terms of website crawling. Furthermore, experts highly recommend its Site Audit feature because it's simply the best tool for analyzing and improving your website ranking on search engines.

What makes Ahrefs stand out is that you can easily analyze competitors' backlinks data as a way to build up your brand – making this an invaluable resource for any marketer or business owner! With this SEO tool, you can uncover the most popular content in your industry, identify and repair broken links on your website, and even view a summary of pages with the highest performance (so you understand what data is attracting visitors).

3. SEMRush: an SEO audit tool that helps you identify problems and optimize your website for better performance. SEMRush is a favorite among SEO experts for its ability to quickly assess rankings and spot new opportunities. One of its most beloved features, Domain Vs Domain analysis, allows you to compare your website with those of competitors side by side in one view.

Moreover, SEMRush provides analytics reports that can help you comprehend search data and traffic patterns on both yours as well as competitor's websites better through comparison of keywords and domains. The On-Page SEO Checker tool is your ideal solution to effortlessly keep tabs on your rankings and receive advice on how to enhance your website's performance.

4. Moz Pro: an all-inclusive SEO suite that offers analytics, keyword research, link building, and more to help you achieve online success. Moz has garnered praise from many specialists for its ability to keep up with the frequent changes in Google's algorithms. Additionally, customers have lauded Moz's chat portal, which always offers insightful responses to any questions users may have.

For amazing keyword ideas as well as thorough website crawls, Moz stands out among the competition. It offers incredible insights into your page’s performance and how to enhance it. Download their free MozBar toolbar for an instantaneous review of your website metrics when surfing online. To further develop your SEO skills, don't miss out on the annual event -­‐ MozCon!

5. KWFinder: a keyword research tool that uses real-time data to provide accurate insights into keywords and related terms. SEO experts know that KWFinder is the go-to keyword tool for finding competitive yet low-hanging long-tail keywords. This SEO tool also runs analyses of backlinks and SERP - using its Rank Tracker to measure website rankings as well as any improvements over time, all at once glance. And if that weren't enough, you can benefit from plenty of ideas on how to rank your own website even higher!

6. Woorank: Woorank is a premier SEO tool that offers both free and paid options to track your marketing analytics. Try using Woorank to uncover the keywords of your competition, allowing you to overlap with their strategies. Additionally, monitor how keywords evolve over time in order for the best chances at optimization for users as well as search engines.

And most importantly, see what aspects are missing from your website - be it technical or content-related matters - so you can address them promptly! Thanks to Woorank's range of features including duplicate content identification, downtime detection and security issue reporting; you'll have all the guidance necessary on fixing these issues quickly.

7. SERPWoo: an SEO automation tool designed to track your competitors' rankings quickly and accurately so you can outrank them. This tool is especially powerful for tracking keywords as SERPWoo provides comprehensive metrics on keyword trends such as click-through rates, impressions and rankings. It also offers real-time notifications whenever your competitors appear in top search results, giving you the chance to adjust your strategy accordingly.

Last but not least, advanced analytics will help you understand why certain changes have resulted in a ranking boost, or why certain actions are having the opposite effect. SERPWoo is an invaluable asset for any SEO professional.

8. Screaming Frog: an SEO spider tool that crawls websites to identify common technical and optimization issues. The tool runs a comprehensive audit of the website, including content, images, internal and external links, broken links and more. Screaming Frog makes it easy to identify technical issues that need to be addressed in order to increase visibility on search engines.

Additionally, users can benefit from insights on how popular their content is with visitors as well as receiving suggestions on possible improvements. Screaming Frog is an essential SEO tool for any business looking to improve their website's search engine optimization.

9. DeepCrawl: a web-based crawling solution designed to uncover website performance issues, broken links, duplicate content, and more. With DeepCrawl, you can improve website usability and search engine visibility. The tool provides insights into the website hierarchy, allowing you to optimize your link structure for better SEO performance.

It also offers access to powerful analytics such as keyword rankings and crawl errors that need to be addressed immediately. All in all, DeepCrawl is an impressive crawler tool that provides detailed insight into the website's performance, allowing you to make informed decisions on how to improve it.

10. Sitebulb: an SEO auditing software that helps you discover site issues quickly and easily. It also provides comprehensive data analysis for informed decisions about your SEO strategy. Sitebulb's features include: a crawl map to visualize your website, automated reports with detail on page speed and technical SEO issues, plus an audit of backlinks and internal linking.

It also allows you to track keyword rankings over time, analyze SERP data for keywords related to your site, and monitor mobile optimization for improved user experience. Sitebulb is a great tool for anyone looking for an easy way to audit their website and make informed decisions about their SEO strategy.

11. Botify: a powerful SEO analytics platform that uses machine learning algorithms to make accurate predictions on organic search rankings and traffic potential. Botify provides users with detailed insights into website performance, including keyword rankings and SERP features.

It also offers a comprehensive audit of technical SEO errors and recommendations on improving them. The tool allows you to track organic traffic over time and generate reports with useful data visualizations.

12. SERanking: a versatile SEO toolkit with features such as competitor analysis, keyword research, link building tools, and more to help you get ahead of your competition. With SERanking, you can track your website's rankings for desired keywords, analyze and compare organic traffic data with competitors, and optimize pages for better search engine visibility. The tool also provides detailed reports on backlinks, anchor text analysis, link building opportunities, and more.

13. BuzzSumo: content marketing tool for researching what type of content is most effective for a particular keyword or topic. It provides insights into which topics are trending and offers data-driven recommendations on which content to prioritize.

BuzzSumo also allows users to track their competitors and compare their performance in terms of reach, engagement, and shares. The tool is a great way to identify what type of content resonates with your target audience as well as discover new opportunities for marketing your business.

14. Yoast SEO: a popular WordPress plugin designed to help you optimize your website for search engine visibility. It provides insights on how well the content is optimized, as well as suggestions on improving the page's ranking potential with keyword-rich titles and descriptions. Yoast also offers detailed reports on link building efforts, allowing you to identify which external links are generating the most traffic and engagement. The plugin is a great way to improve your SEO strategy and ensure your website performs its best in search results.

15. Rank Ranger: an all-in-one SEO platform with comprehensive reporting, keyword research, and competitor analysis tools to help you stay one step ahead of the competition. Rank Ranger provides detailed data on keyword rankings, SERP features, and organic search trends.

It also offers insight into your competitor’s strategies and backlink profiles to help you optimize your own website accordingly.

16. Alexa: an in-depth analytics suite that helps you uncover insights on website traffic, keywords, and competitors' performance to improve your own organic rankings. Alexa Analyze provides detailed reports on keyword rankings, backlinks, and more.

It also offers a suite of tools to track your competitors’ performance on SERPs and compare their data with yours. With Alexa, you can stay up-to-date on the latest trends in SEO and gain valuable insights into how to optimize your website for better search engine visibility.

17. Varvy: a comprehensive search engine optimization audit tool designed to identify potential issues on your website and provide recommendations for improvement. Varvy provides a detailed analysis of your website’s on-page SEO, link structure, technical issues, and more. The tool also allows you to compare your website with that of competitors and track organic traffic over time. With Varvy, you can ensure you’re doing all the necessary steps for effective SEO.

18. SpyFu: an SEO software platform that allows you to track your competitors’ SEO and PPC campaigns to help you outrank them. Our experts highly recommend SpyFu, as its free features are nothing short of amazing. When you're just starting out with your business, the paid version is not necessary - but it can be an excellent tool for growth and success! With a few clicks on the free version of SpyFu, you can quickly view monthly keyword searches and gain insight into ranking difficulty levels.

By researching your competition, you can find out which keywords they use. Additionally, with a few clicks on their or your own website, you'll be able to view how many organic keywords are present and the number of monthly hits it generates. Furthermore, this tool provides detailed information about who their paid and organic competitors are as well as the Google Ads campaigns they're running - making it one of the most comprehensive SEO analysis tools available on the market!

By leveraging the right set of SEO tools for keyword research and data analysis, you can gain invaluable insights into your online performance. These resources will help you identify opportunities for improvement and develop a finely tuned SEO strategy that produces better results. With the power of these SEO tools at your disposal, success is just around the corner!

Bonus: Google PageSpeed Insights

A free tool from Google to analyze the performance of your website and give insights into how to improve it. It can provide assessments on aspects such as page loading speed, cache usage, and more. You can use it to benchmark your pages against competitors and receive detailed reports on specific areas where you need improvement.

This is an essential tool for any SEO strategy! Google's PageSpeed Insights is essential for optimizing their website page speed, as it provides metrics for desktop and mobile users. Quickly identify any potential issues with your web pages now so you can ensure they continue to load efficiently in the future!

Easily Create XML Sitemaps

Creating and submitting XML sitemaps to search engines can be a tedious process, but with the right tools it can become much easier. With the right approach, you can code a sitemap in Excel in minutes! All it takes is some smart coding implemented quickly.

Additionally, there are online tools that can be used to generate XML sitemaps in no time at all. This will save you a huge amount of time and help you get your pages indexed by Google and other search engines quickly.

Final Word

SEO is an ever-evolving field and requires constant attention to stay ahead of the game. By leveraging the right set of SEO tools for keyword research, data analysis, performance optimization, and more - you can develop a well-rounded SEO strategy that produces better results.

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