Webflow Conference 2025, held on September 17-18, was the event of the year for the digital design and development community.
The conference was a hybrid event with a physical presence at Spring Studios in New York City and a free online experience for the global community, bringing together visionaries, creators, and leaders to explore the future of Webflow.
Webflow event highlights were packed with sessions designed for a diverse audience, from creators and marketers to agency leads and executives.
A highlight of the conference was the presence of renowned author and speaker Seth Godin, who delivered a special session on "Strategy, AI, and the chance to innovate."
The heart of the Webflow 2025 announcements was a series of new product announcements that solidify Webflow's position as an "AI-first, enterprise-ready ecosystem."
Here is a rundown of the most significant updates.
AI in Web Design
The big theme and topic was the Webflow AI updates 2025, which introduced an array of powerful new Webflow AI powered tools. A reimagined AI Assistant now acts as a conversational partner to help with tasks like creating layouts and refactoring sections.
New AI-powered code generation allows developers to build production-ready web apps and React components directly on the Webflow canvas.
For marketers, new AI-powered SEO features will assist with alt text, metadata, and schema markup, helping to boost a site's discoverability.
Collaboration and Workflow
Webflow is making teamwork easier with significant updates to its collaboration features.
The introduction of Webflow workflow improvements, which include real-time collaboration, allows multiple developers to work on the same project simultaneously, a feature long-requested by agencies.
Additionally, new comment-only links enable stakeholders to review and provide feedback on websites without needing a Webflow account, streamlining the client feedback process.
A Next-Gen CMS and Component System
The conference introduced a new and improved, next-gen Webflow CMS. This transformation removes previous limitations, allowing for more content and deeper interconnections.
The updated CMS can now function as a true database with a robust API, providing a powerful foundation for complex websites.
To complement this, a new Component Canvas provides a Figma-like interface for managing and building components, ensuring consistency and scalability across projects.
The introduction of Code Components also allows developers to use React components directly within Webflow.
Infrastructure and Forms Improvements
Webflow announced a strategic partnership with Cloudflare to boost its Webflow Cloud hosting and infrastructure, promising faster, more secure, and more reliable websites for users.
A useful new feature for managing resources is a toggle that allows users to restrict AI crawlers, giving them control over bandwidth usage.
On the forms front, a much-needed update includes form-level settings and a spam inbox, a major improvement over the previously basic form options.
Conference Takeaways
According to attendees, the conference showcased Webflow's commitment to strengthening its core functionalities.
The focus on improving the CMS and infrastructure was seen as a smart move that builds trust with users and partners.
The Webflow conference 2025 only solidified its dedication to evolving the no-code platform into an ultra-comprehensive and powerful tool that can compete with traditional tech stacks and meet the needs of large-scale enterprises.
As Stefan Katanic, Founder and CEO of Veza Digital, shared, "The best part of Webflow Conf was seeing firsthand the momentum behind the platform and connecting with the people driving that growth. Proud to be an active partner in Webflow’s journey as it expands beyond."
You can learn more about the conference from this recap video: Webflow Conf 2025: All You Need to Know in 6 Min. This video provides a detailed breakdown of the key announcements from the perspective of a designer and freelancer.
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