HubSpot Specialist

Freelance - Contract
-
Remote
Job Description

About Veza Agency Network

Veza Agency Network brings together a collective of specialized digital agencies, each leveraging our shared expertise to deliver powerful, growth-oriented websites and marketing systems for our clients. 

As we continue to scale, we’re looking for a dedicated HubSpot Specialist to own and optimize the marketing automation, CRM and lifecycle infrastructure across VAN and our clients.

We value innovation, operational excellence, and a pragmatic approach - building systems that last, not just quick fixes. If you’re passionate about turning raw data and creative instincts into scalable, high-impact marketing operations, this role is for you.

What You’ll Do

  • - Be the internal go-to HubSpot expert for VAN and our agency clients. Manage CRM setup, custom properties, views, pipelines, user roles, and data governance.
  • - Design, build, and maintain automated workflows: lead nurture journeys, lifecycle pipelines, internal & external notifications, routing, lead scoring, and data-cleanup automations.
  • - Create and manage email marketing and newsletter programs: build templates, design campaigns, manage segmentation and personalization, deploy sends, and monitor performance.
  • - Collaborate with design, content, Webflow, and account teams to align campaigns and automations with broader client strategy and brand guidelines.
  • - Maintain CRM and contact data hygiene: deduplication, normalization, imports/exports, and enforcing naming conventions and property standards.
  • - Develop reporting dashboards and analytics to track KPIs - campaign performance, funnel metrics, automation engagement, and lifecycle progression - and provide actionable insights.
  • - Provide training, documentation, and support for non-technical team members across VAN and client agencies; help educate internal and external stakeholders on HubSpot best practices.

Qualifications & Experience

Must-haves:

  • - 2+ years hands-on experience working with HubSpot (CRM, Marketing Hub, Sales Hub), with administration and build-out responsibilities.
  • - Strong experience in email marketing: template design/build, segmentation, personalization, automation workflows, A/B testing, deliverability, and list hygiene.
  • - Solid CRM & data-ops mindset: property management, pipeline/lifecycle design, data quality, imports/exports, reporting and dashboards.
  • - Comfortable working with multiple client portals (or multi-brand environments), managing competing priorities, and maintaining clarity across accounts.
  • - Excellent communication skills - able to translate technical constructs to non-technical stakeholders, and produce clear documentation and training materials.
  • - Detail-oriented, with strong QA discipline and process-driven approach.

Nice-to-haves:

  • - HubSpot certifications (Marketing Software, CRM Implementation, Automation, etc.).
  • - Experience with HubSpot CMS for website builds (website, landing pages, etc.)
  • - Basic HTML/CSS familiarity to tweak templates and ensure design fidelity across devices.
  • - Experience integrating HubSpot with Webflow (or other CMS), third-party tools (Zapier/Make), and marketing stack components.
  • - Background in B2B SaaS, marketing-tech, or long sales cycle businesses.

Why You’ll Love Working at Veza

  • - Remote-first, flexible work environment with distributed teams across time zones.
  • - Opportunity to build and steward a robust, multi-client HubSpot architecture - high ownership, high impact.
  • - Work with diverse clients and brands across tech, SaaS, fintech, health-tech, and more.
  • - Collaborate with talented designers, strategists, developers, and marketers - learn and grow with the team.
  • - Culture that values operational excellence, clarity, data hygiene, creative thinking, and long-term scalability.
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