UX is short for User experience and UI stands for user interface.
Ux design is about solving problems with a strategy, it's an iterative process to map out the different stages of a customer journey. Ui design relates to the overall visual appearance of how an app, website or system looks and feels. A good UX designer should also be able to do some UI implementation work if needed but they're different fields - UX is focused on psychology (human cognition) while UI is focused on visual style & imagery.
Simply put, you can learn about what people want and need so that you can design a good experience for them. User experience research is essential before you start designing anything because it ensures the success of the design. User experience research also allows us to understand what people want and need so we can create a better experience for them.
A bad user experience can be detrimental to the success of a business. Growth may not continue and the customer base may shrink thereby leading to significant losses for the company. The users will migrate from your site looking for better quality services.
Our UX & UI design services range greatly, depending on what your needs are. Usually, we charge between $3000 - $20,000 for our UX & UI design services. Once we discuss your needs on a call, we can give you a clear price.
A good user experience is one where the user feels satisfied with their interactions with your product. A good user experience has a few things in common:
The user achieves goals without encountering major difficulty or getting stuck.
The process of achieving goals is gratifying, informative, and usually esthetically pleasing.
The process of achieving goals appears natural and intuitive.