Yelena Petic
December 1, 2021

WebFlow vs. WordPress 2023: Who Wins? [+Pros & Cons]

When starting a business or a web development agency one of your first and most important decisions will be to pick a website building platform and with so many various providers available it can be a quite difficult and perplexing choice. So if you have decided to build a website with one of two of the biggest web-building platforms it can be hard to choose between Webflow vs WordPress.

Webflow and WordPress are two in-browser platforms that many organizations use for the purpose of website building. The advantages of one tool over the other are a very debated topic in web application development and for a good reason.

Before you start your comparison journey between Webflow vs WordPress, you need to know what you are looking for. And you should be assessing the platforms based on the following:

  • Which tool is easier to use?
  • What design elements are available?
  • How customizable are each of their templates?
  • Do you have to install plugins?
  • Do third-party tools affect website functionality?
  • Does the platform have an e-commerce function?
  • What is the cost difference between Webflow vs WordPress?

In the article, we will take a close look and provide you with a solid comparison between Webflow vs. WordPress, two of the biggest and most popular website builders on the market. They both have different pros and cons that will help you decide whether Webflow or WordPress will best suit your business and website needs.

1. WebFlow

Webflow is a Content Management System (CMS) based within the cloud and, like most other website builders, it allows users to build websites without having to write lines of code. But unlike other CMS-s including WordPress, the strength of Webflow really comes down to the limitless customization options it has.

Due to the higher degree of customization Webflow is a popular choice for web designers. They have more experience working with websites and get excited by the variety of choices made available, compared to beginners who tend to feel a bit overwhelmed in trying to make everything perfect.

2. Webflow Pros

The main pros of Webflow are:

  • Drag and drop page builder functionality
  • Intuitive editor
  • Work directly with CMS data
  • eCommerce site
  • Responsive page designs
  • Work with reusable CSS classes
  • Work with Flexbox
  • Define global color swatches 
  • Publish straight to the web
  • SSL and ISO 27018
  • The complete platform, which integrates marketing tools and data collection.    
  • Export code for download
  • Code editor, add your own code if required
  • Create scroll based animations
  • Zapier Integrations


3. The Benefits of Using Webflow Over WordPress

The main benefits of Webflow compared to WordPress are:

  • Webflow gives you the freedom to create completely customized websites without the need for any coding.
  • The drag and drop page builder lets you build and customize your pages in any way you want.
  • You can easily create animations and interactions with no need to use code.
  • Websites are SEO friendly.
  • Make edits to your page directly on the page, so you can  see exactly what your page will look like before you hit publish
  • Invite editors and collaborators to add and review content on your website
  • Powerful hosting with minimal downtime for your visitors
  • SSL certificate included.

4. Webflow Cons

When it comes to the cons of Webflow, there is not much to be concerned about.

The main disadvantages of Webflow compared to WordPress are:

  • There is a bit of a learning curve when it comes to using Webflow, especially if you have never done any web development before. That said, they do have a growing library of video tutorials.
  • Unlike open source software like WordPress and Woocommerce, Webflow can be quite a bit more expensive.

5. Webflow eCommerce

Unlike WordPress, Webflow offers a wide range of features optimized for eCommerce. With Webflow you will also appreciate a set of marketing tools for the creation of the audience, store promotion, and business development.

Webflow eCommerce has included the basic workflows of modern sellers, such as shipping, taxes, order processing, purchases on Instagram, integration with Zapier, and more. With Webflow eCommerce, you can customize the checkout process, improve the shopping cart experience, and integrate the store into your blog (or vice versa).

With Webflow you will be happy with complete control of the layout, customizable interactions and animations, freedom of payment methods, etc.

6. Webflow Pricing

There are three pricing models available with Webflow that you can choose from:


  • This model is great for a person that doesn’t need a CMS and just wants a simple website. It costs $12 a month.


  • For $16 a month, this package is great for blogs or websites with lots of content. This price package will support 100,000 monthly visitors, 1000 form submissions and 2000 cms items. 


  • This package costs $36 a month and is best suited for high traffic websites and blogs.

7. WordPress

WordPress is without a doubt the most popular way to build a website, and it currently powers an astonishing 34% of the internet. Unlike Webflow, WordPress is an open source software, which means it’s completely free for anyone to use, you just need to pay for your hosting. You can use WordPress to build blogs, websites, build an online store, display your portfolio, and much more.

8. WordPress Pros

The main pros of using WordPress are:

  • Customizable Designs
  • SEO friendly (search engines)
  • Mobile responsive sites
  • High Performance
  • Mobile apps for managing your site on the go
  • High security
  • Powerful media management
  • Easy and accessible
  • Over 54,000 WordPress plugin options, allowing you to customize your website
  • Huge community

9. The Benefits of Using WordPress Over Webflow

The main benefits of WordPress compared to Webflow are:

  • WordPress is free to use. You just need to pay for hosting, making it a very affordable option for anyone just starting out.
  • WordPress is completely customizable, giving you full control over your site and all of your data.
  • There are thousands of extensions and plugins to choose from, so the possibilities are endless when it comes to building your website.
  • WordPress is very easy for anyone to use with no need for coding if you don’t want to, meaning that even a complete beginner can have a great looking website up and running in a matter of hours.
  • Due to WordPress’s popularity, there are already thousands of integrations available for WordPress, so no matter which tools you are using to run your business, chances are high that they will work seamlessly with WordPress.
  • WordPress lets you create SEO optimized websites (many third-party plugins with optimal SEO settings) and it’s mobile-friendly, so it’s a great option for anyone who wants their website to rank well in Google

10. WordPress Cons

The main disadvantages of using WordPress compared to Webflow are:

  • While WordPress is easy for anyone to use with templates and themes, if you want a completely customized design, you will need to code it yourself or hire a developer.
  • Since your WordPress website is owned and managed by you, you are responsible for all updates and maintenance to your website, unless you take advantage of managed WordPress hosting.
  • WordPress is also an outdated platform that is continuously getting less and less updates, so it may not be the best long-term solution.

11. WordPress eCommerce

The eCommerce on the basis of a WordPress site, is a powerful enterprise with many advantages. Install the necessary plugins, connect the necessary payment options, add products. In addition to thousands of WordPress themes, there is a massive library of plugins designed to simplify and automate the entire sales and purchase process. 

WooCommerce is the most popular WordPress eCommerce plugin. It features a large number of extensions, which are ideal if you want to expand the functions offered by your online store or eCommerce site. Other plugins will allow you to create a powerful and one-of-a-kind online store.

12. WordPress Pricing

The actual service of WordPress is free. This is where some people can get confused. You will still need to pay to get your site live. The minimum is to purchase a hosting package, however certain domains, themes, plugins, and services will have to be purchased as well if they are needed.

For more information on WordPress Pricing, check out this link:

13. So, Webflow vs WordPress: Which is Better?

WordPress vs. WebFlow all comes down to your specific needs. For people with more experience in web design who want a completely customizable site, WebFlow is a better choice, so long as you can afford the higher fees. On the other hand, there is an obvious reason why WordPress is the most popular site builder. It offers great functionality at a reasonable price.

In Conclusion,

There is an obvious reason why Webflow has become so popular among professional web developers and newbies alike. While the initial upfront costs can be higher when compared to WordPress, the amount of support from Webflow’s experts will reduce the need for maintenance and this easily offsets over a period of time.

So, when it is all said, read, and done it looks like Webflow is the best option for you to build your organization's website or for your client's website. Although WordPress is still good for certain things, it is slowly becoming obsolete as platforms such as Webflow provide businesses with the convenience, speed, agility, and security they need to compete in today's market.

A site-building platform must be tailored to the needs of each client, starting with discovery processes to understand current and future needs. Take the time to make a decision, and consult with a Webflow Agency to see all of your options and what will truly pay off in the end for you and your business.

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