- Develop and execute content marketing strategies aligned with business goals and target audience.
- Collaborate with cross-functional teams to ensure content aligns with overall marketing initiatives.
- Produce high-quality and engaging content for various channels, including blog posts, articles, social media, and email campaigns.
- Ensure content is aligned with brand voice, style, and messaging.
- Implement SEO best practices to optimize content for search engines and improve organic visibility.
- Conduct keyword research and analysis to inform content creation.
- Build and nurture the online community by creating content that resonates with the target audience.
- Monitor and respond to audience engagement on social media and other platforms.
- Track and analyze the performance of content marketing initiatives.
- Use data insights to refine strategies and improve content effectiveness.