Yelena Petic
December 1, 2021
5 mins

Why Blogging is so Important in Any Digital Marketing Strategy

Blogging is a powerful key component to any digital marketing strategy, it can increase your leads by 67% and get you up to 97% more links to your website. It is through engaging blogs that are well-written, and provide valuable information which attract visitors. Through blogs, visitors are able to gain extensive knowledge about your business and the products and services that it has to offer. With blogging, you are able to create such a beneficial medium to convert visitors into customers.

Did you know 61% of online users in the US have bought something after reading a blog?


An effective digital marketing strategy always revolves around a business’s website. The higher number of people you are able to attract to your website, the more people you convert. The creation of relevant content for visitors and existing customers is one of the most important benefits of blogging. You can increase the number of visitors to your blog by using social media platforms such as Facebook, LinkedIn, Instagram, Twitter, and Pinterest.

Creating a link to any of your social media platforms will ensure that your social media followers will scroll through your blogs which would indirectly help to increase the conversion rate. This will also give your social media followers a reason to click through to your website.

Did you know 23% of social media posts now include a link to a blog post?

Your prospective customer wants to learn about your product or service in detail from your website, and posting engaging blog content is the best way to build that connection with them and provides an informative element to your site's overall UX.

Posting blogs regularly helps you engage directly with a user’s questions and queries that they are typing in a Google search. These questions help you to understand whether your customers are getting the information that they need from your blogs and also help to know if your keywords are performing well.

That being said, let's dive deep into why blogging is so important in any digital marketing strategy.

1. Blogging Builds Value

When you create blog content you are building value within your business. This is because blogs provide another source of enhancement to increase the connection with your customers. Consumers are hungry for valuable information like to find solutions and appreciate that you are educating them on whatever you offer.

If your website visitors have questions about a product or service you have written about, make sure you have a direct link on your blog so they can make their queries, and respond to them directly on your website. Unlike many social sites, a blog is searchable on your website. Your website comments and reviews last longer than any Twitter response or Facebook post.

Did you know you can build trust by being a source of information?

Consider what is important to your target market and existing customers, and how your product or service will benefit them. What problem does it solve, and how will it help them overcome some barriers or do their jobs better? Many businesses just do not provide this in their blog content. By focusing on features and answers instead of benefits, and by shifting your focus to providing content that focuses on your customers’ wants and needs you are adding and building value to your brand.

2. Improve SEO & SERPs

Blogs increase your SEO. Fresh content is key to upping your competitors on the search engine results page. Google loves updated content, and new content on your website can help to improve SERP rankings. You can also boost your search keyword rankings by using specific keywords about your product or service.

Did you know businesses using blogs as part of their content marketing mix get 67% more leads than those who don’t?

It may be difficult to regularly update your static content, but you can add some engaging new topics, from your team members by getting them to share their experiences at events or about the latest trends within your industry. Even something simple like updating images can make an impact. Regular blogging about your business, product, or service will naturally increase your search keywords. Be aware of the keywords you are using, this will only increase results.

3. Boost Brand Awareness

Brand awareness is an exceptionally important element of digital marketing, blog posting will allow your business to show your potential prospects and existing customers a personal side of your business.

Creating a connection between your brand and the customer is crucial. The best branding campaigns are rooted in fantastic storytelling, what other way to directly provide that epic story than blogging? Consistent blogging also will help to brand hourly and brand trust.  You can increase this by providing questionnaires or polls to see what type of content your users want to read.

Did you know 60% of consumers feel connected to a brand after reading custom content and that 60% of blog posts convert with a mention of a product or brand name?

A comprehensive blog is an excellent way to reinforce your brand's image on the market. Posting new and enlightening content on your website shows your knowledge about your product or service. Do not forget that brand awareness and trust go hand in hand, having a blog with that yin and yang aspect will project that.

4. Blogging Statistics

 Take a look below at some blogging stats for 2020:
  • 77% of online users read blogs
  • The return on investment of business bloggers is 13x greater than that of non-bloggers.
  • People will tend to read blogs with titles between 6-13 words, these blogs get the most consistent amount of traffic and hits.
  • 60% of consumers feel engaged/positive with a brand or business after reading custom content on their blog.
  • 47% of B2B buyers read 3-5 blog posts or content pieces prior to talking with a salesperson.
  • 82% of marketers who blog consistently see positive ROI from inbound links and increased rankings in search engines.
  • 1 in 10 blog posts is “compounding”, meaning that organic search steadily increases their traffic over time and improves lead generation.
  • As much traffic is generated by one compounding blog post as by six regular blog posts put together.


In Conclusion

Blogging is vital for your growth and success. When it comes to executing a successful digital marketing strategy,  blogging is still a very powerful key component. It is crucial to build trust with your customers in order to grow your business. Your website should have quality content that reflects your expertise regarding your products and services. It is imperative to understand and appreciate the need for consistent and interesting content. Blogging is vital for your growth and success.

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