Vuk Lazarevic
May 18, 2023
5 mins

Why All SaaS Businesses Need To Think About Using Webflow

Why All SaaS Businesses Need To Think About Using Webflow

It appears that a growing number of SaaS companies are making the switch from WordPress to Webflow. This is because Webflow has a lot to offer, particularly for SaaS businesses.

In essence, Webflow is a SaaS tool designed to assist web designers in creating highly responsive websites by using visual editing software that runs directly on the browser.

There are several key reasons why SaaS companies believe that moving to Webflow from WordPress is a wise move.

Keep reading to learn more about these reasons and see why you too should consider Webflow for your own business and its projects.

Webflow for SaaS Companies Benefits

Let’s walk you through the most important benefits Webflow brings to the table regarding the SaaS sphere.

Smooth and intuitive interface

Webflow offers a user-friendly interface with a drag-and-drop functionality that makes website design and customization easy, even for non-technical users.

SaaS companies can efficiently create and modify web pages without the need for extensive coding knowledge or assistance.

Webflow makes your dev’s life easier

Your website should be managed entirely by your marketing and design team, without having to rely on developers or pass it off to them every single time you want to make a change.

When updates have to go through developers, it can significantly slow down the process. There may be questions and uncertainties about how the design will translate into development, causing delays and complications.

By utilizing Webflow, marketing and design teams can design and build their website with ease and speed, without needing developer assistance. This frees up developers to focus on other tasks while the marketing and design team can quickly revise, test, and update the site within the same team.

Customization options and flexibility

Webflow provides a wide range of customization options, allowing SaaS companies to create unique and visually appealing websites that align with their brand identity.

The platform offers flexibility in design elements, layout, typography, colors, and animations, enabling SaaS businesses to differentiate themselves and stand out in a competitive market.

Quick turnaround

Webflow allows you to efficiently create responsive websites using a user-friendly visual editor, without needing to deal with intricate coding. The visual editor takes care of page layout, navigation, headers, footers, and other site elements necessary for a polished website.

For SaaS companies, this feature can be a valuable asset. Adding functionality to your website can be done quickly and easily in just five minutes, leading to increased ROI and a more user-friendly site.

Easy updates - easy maintenance

Webflow is an online application hosted on the Cloud, allowing for seamless real-time maintenance of your website and its design changes. Any upgrades or modifications you make will automatically be applied to the live version, eliminating the need for manual updates.

Furthermore, you can monitor your site's performance in real-time, gaining insight into how changes and third-party optimization techniques affect its speed and functionality. This allows for a better understanding of site performance and optimization strategies.

Search engine optimization and fast page loading speeds

Webflow prioritizes search engine optimization (SEO) by generating clean code and providing tools for meta tags, XML sitemaps, and 301 redirects. This helps SaaS companies improve their website's visibility on search engine result pages.

Additionally, Webflow's efficient hosting infrastructure ensures fast page loading speeds, enhancing user experience and reducing bounce rates.

Top Successful SaaS Companies That Use Webflow

Let this be the inspiration you need to make the switch to Webflow. Take a look below.


SurferSEO is an exceptional example of a Webflow SaaS website, providing a SaaS product that's utilized by some of the largest businesses worldwide, such as Google and Shopify.

It's evident that this website is of high quality and designed to capture attention by emphasizing its value. Note its clean and modern design with a minimalistic aesthetic and straightforward navigation.

Additionally, the dark and bold color scheme is broken up by bright orange CTAs, which may not color your team would typically choose but work really well in this instance.


The website's appeal is nearly irresistible and serves as an excellent demonstration of how Webflow can be utilized to create exceptional SaaS websites.

Right from the beginning, the site showcases an immaculate and contemporary design, featuring vibrant colors. Notably, purple emerges as a prevalent color choice among top SaaS websites, which might be worth considering for your own website design.

This color choice exudes power, sophistication, and elegance, effectively setting the website apart from others in the industry.

In terms of layout, all the product features are presented in a simple and uncluttered manner, providing immediate clarity on the value proposition. This design approach allows readers to grasp the product's benefits effortlessly., a leading podcasting company, has a website that perfectly represents their achievements over the years. Utilizing Webflow, they have created an extremely polished design that businesses of all sizes, from startups to enterprise-level, have taken note of.

While the homepage follows the timeless black-and-white color scheme, the other pages on the site are not devoid of color.

The bright yellow CTAs, which direct visitors to pricing plans, provide a contrast that makes them more noticeable. The key features of the software are displayed through a looped video format, demonstrating its capabilities with ease.

Top Webflow Tips for SaaS Companies

Here are some helpful tips for SaaS companies that are using Webflow:

  • When designing and maintaining your website on Webflow, it's important to follow best practices. This includes keeping your design clean and minimalistic, using contrasting colors to make important elements stand out, and regularly testing your website for usability and accessibility.
  • To optimize your website performance and drive conversions, consider implementing strategies such as A/B testing, tracking user behavior with analytics tools, and optimizing your website for SEO. It's also important to regularly update your website with fresh and relevant content.
  • To integrate Webflow with other marketing and sales channels, you can use tools such as Zapier, which allows you to connect Webflow with over 3,000 other apps. You can also use Webflow's built-in integrations with popular marketing tools such as Mailchimp and HubSpot.
  • Finally, consider using Webflow to create landing pages and other marketing materials that can be easily integrated with your other marketing campaigns.

Final Words

In order to keep up with the ever-changing landscape of the SaaS industry, companies need to constantly adapt and innovate.

By leveraging Webflow, SaaS businesses can combine the strength of a robust web application with an intuitive visual editor, giving them the best of both worlds. But to truly reap the benefits, it's important to master the platform and use it to its full potential.

If you are still on the fence regarding Webflow, go through this blog post again. Go through the vital benefits Webflow brings to the table. Try to figure out how your business can take advantage of this amazing tool to boost its results.

This will give you a clear picture of what you need to do and why you need to do it using Webflow!

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