There is no doubt that web design trends frequently change and web designers must be agile and adapt to new trends on the horizon. A unique way of looking at web design trends can be similar to the way many people look at fashion trends as they come and go.
To prevail and be seen as a true competitor in your niche or market you need to be the cool kid in town with fresh ideas. This means your web design game needs to be on top of web design trends to keep up with the latest and greatest to give your potential customers the ultimate UX and keep your website and business relevant. Otherwise, you will end up alienating many potential customers if you follow the wrong trends.
Web design creates an immersive and unique experience for a customer. As web design trends evolve, updating or redoing a website annually is something that has become a common practice for businesses that want to stay relevant. A few trends from 2022 are going to stick around in 2023, while others will change completely. Read on to learn more about web design trends to watch for in 2023.
1. Asymmetrical Design
The perfect design and alignment of pixels have become increasingly important to websites in the past few years. For 2023, expect an asymmetrical design, which is a major departure from what was currently popular On a website, you can expect to see small, non-clickable thumbnails, large typography, and images that are not vertically aligned, resulting in an abstract art-like look. Even though nothing matches per se, it still makes sense in 2023.
2. User-Centric Design
We have entered 2023 and websites are progressively focusing on user-centricity. Websites will become more accessible by 2023 (globally speaking) with non-keyword input such as voice command, voice search, and virtual reality becoming indispensable. To achieve the perfect user interface design, web design agencies will emphasize user experience more than ever.
3. Horizontal Scrolling
Even though this trend really only works on the desktop or tablet version because there is so little horizontal space on mobile devices, this trend will continue in 2023. Horizontal scrolling has been around for a while and it is not a new trend, it is still growing exceedingly popular. Although this web design trend will not work for all industries, if you run a website related to online magazines, art, or fashion then you might find it to be quite appealing. A website related to art might use a 3D environment to create the illusion that the users are inside a museum and can watch the different paintings, thus experiencing what it would be like to be inside one.
4. Dark Colour Design Theme
Dark theme web design palettes made a splash in 2022 and in 2023 dark color palettes are here to stay. The same applies to websites with a light or dark theme switcher. People with vision disabilities especially appreciate web designs with dark colors as they tend to add an elegant touch and are comfortably pleasing to the eyes of the user. A dark background, however, may not suit every website, so depending on a business’s wants and needs in terms of design it may not be the best fit.
5. Extended Reality Web Design
Another area that is impacting web design trends in 2023 is extended reality. VR (virtual reality) is a technology that immerses users in a completely different reality, while augmented reality adds digital components to our real-world reality. However, extended reality -in combination with the above-mentioned- also consists of other aspects, like holographs, and augmented and spatial audio which all add to the UX and increase the value behind your branding as a whole.
Since the unfortunate covid pandemic, chatbots have been on a firm rise. The focus is on creating a more interactive website design in 2023. The ability to integrate live chat features into chatbots makes them an essential feature for businesses that offer customer service support.
Chatbots are also integrated with AI (artificial intelligence), an automated system that collects data from human speech to provide solutions to problems and enhance customer service. According to statistics, 40% of internet users prefer interacting with chatbots to get quicker and more accurate responses to their queries. The integration of chatbots is something all web designers need to implement in 2023.
The web design trends that are taking over in 2023 are significantly going to improve a website's UX as well as impressions and clicks. Just like the fashion trends that come and go, some classic trends will stick around and always prevail, while others will leave their mark in time. So, for 2023 take these web design trends and make your website ambitions a force to be reckoned with.
Veza Digital offers world-class web design solutions and as the world’s #1 Webflow Agency, our web design services can set your business apart and above its competition.