In today's digital age, LinkedIn has become the go-to social network for professionals seeking to expand their network.
It's not uncommon for tech-savvy business professionals to have a profile on LinkedIn, with many connections to the platform through their mobile devices or computers.
With the growing trend of businesses shifting to social media, leveraging the free exposure offered by LinkedIn is a smart move.
Let’s dig deeper and learn how your business can benefit from LinkedIn too!
Why Is LinkedIn an Important Business Network?
LinkedIn has quickly become the most popular professional networking platform in the world.
It is one of the only social media platforms that place a greater emphasis on the individuals who are behind a business rather than the actual product or service being promoted.
Utilizing LinkedIn is now an essential component of being a fully-fledged professional in any field, including but not limited to the maintenance of your personal brand and the generation of qualified leads for your business.
LinkedIn is not only a professional area for larger companies, rather, it has developed into a useful resource for smaller enterprises operating in the B2B sector too.
According to various studies, LinkedIn generates leads 200%+ more effectively than Facebook and Twitter combined, making it potentially an indispensable network for organizations that use social media.
Benefit 1 - Improved Visibility
Having a LinkedIn profile can greatly benefit your business by increasing your online visibility and improving your search engine rankings.
Optimizing your profile with key business information, regularly updating your page, and optimizing your posts for SEO can significantly improve your performance in search engine results pages (SERPs).
This means that your company page is more likely to appear on the first page of search engine results, resulting in more visibility for your business and potentially more visitors to your website if you include links back to your website in your posts.
Ultimately, having a well-optimized LinkedIn profile can help you acquire new customers and establish your business as a leader in your industry.
Benefit 2 - Creating a Resourceful Business Network
One of the biggest benefits of having a large network on LinkedIn is the ability to stay up-to-date on industry news and trends.
As your network grows, you'll have access to more and more valuable insights and information that can help you stay ahead of the competition.
To build a strong network on LinkedIn, it's important to connect with relevant professionals in your industry. You can search for people by job title, company, or location to find individuals who may be interested in connecting with you.
It's also a good idea to join groups and participate in discussions related to your industry to meet new people and expand your network.
When reaching out to connect with someone on LinkedIn, it's important to personalize your message and explain why you want to connect. This can help you establish a relationship with the person and make them more likely to accept your connection request.
Additionally, you can share valuable content and insights with your network to establish yourself as a thought leader in your industry and further expand your network.
Benefit 3 - Efficient Job Recruitment
The majority of recruiters and job seekers use LinkedIn as their primary online resource for professional networking.
When you have a profile on LinkedIn, it is much simpler to find potential employees. When users are seeking new employment opportunities, LinkedIn is often one of the first places they go.
As a result, users have a higher level of trust in businesses that have LinkedIn profiles. In point of fact, every week on LinkedIn, there are around 40 million people looking for work.
Members of LinkedIn who are currently looking for work are able to conduct job searches directly within the platform. As a result, your business will have a greater chance of filling any open positions with highly qualified candidates.
Make the most of this opportunity by maintaining a current list of jobs and roles that are open and attaching it to your company profile. If the quality of your company profile and job descriptions is high, there is a better chance that you will be able to recruit top-tier talent.
Therefore, you will need a LinkedIn account in order to successfully recruit qualified individuals.
Benefit 4 - Content Marketing Efforts Booster
It’s simple, you have the ability to communicate with more people if you post your content on LinkedIn and share it with others there. This can be of great use to your content marketing strategy.
LinkedIn boasts an incredible user base that is rapidly approaching 1 billion users across the world. Making use of that reach is a smart approach to identifying more people who require your services beyond your primary organic traffic drivers.
For instance, sharing the content of your blog on LinkedIn is an excellent strategy for driving traffic to your website in this context. Your audience will be nurtured and their trust in you will grow as a result of maintaining a constant and valuable presence on LinkedIn.
This will make it more probable for people to click the links that you share, connect with the other content on your website, and even convert by signing up for your email list or making direct purchases of your goods or services
You also need to do more than just maintain a presence on LinkedIn if you want to see results with the content you share there.
Instead, you should make an investment in a LinkedIn content marketing plan that includes setting goals, targeting a specific audience, and creating and distributing material that is both smart and strategic.
Benefit 5 - Thought Leadership
If you manage to successfully position your business as a thought leader in your industry, you will feel the true power of this network. If you want to have access to new chances that otherwise would not have been open to you, becoming a thought leader in your sector is the way to go.
You may be wondering why thought leadership on LinkedIn is important, and the answer is that there are many professionals who use LinkedIn as an outlet for their personal brand.
Because of this, becoming active on LinkedIn can help you stand out among your competition. This piece of advice is pretty standard, however, becoming an active thought leader for your company on LinkedIn will yield several benefits that can help take your business and your content marketing to the next level.
These benefits include helping to build trust, becoming an authority in your field, and increasing traffic to your website.
Establishing your brand as an industry expert
This is the most important step of the puzzle - establishing your business as an authoritative (expert) figure. You can do this by being an involved member of industry groups, going to seminars, webinars, and workshops on LinkedIn, publishing articles, making a newsletter, and writing reports.
There are many ways to show that you are an expert working at a proven company, but the best way is to interact with the people you want to reach.
Share what you know, answer questions, and help your viewers with problems they may be having. If you want to connect with people and be seen as an expert, you need to be interesting and reliable.
This can be done by writing blogs, putting out articles and reports, and being involved on social media sites like LinkedIn.
Social media can make you feel like you can't get away from it. But for professionals and businesses in the modern world, sharing your name is a must.
LinkedIn is a great place to meet new people in your field and show off your business and career achievements.
What’s more, it has become essential to establish a strong presence on LinkedIn if you want to succeed and get noticed. So, take what you have just read seriously and start working on your LinkedIn presence.
Using LinkedIn effectively will bring numerous business benefits to you. But, that is only true if you manage to do it correctly.