One of the things our clients ask for is a higher conversion rate. After all, leaky funnels cost companies millions in lost revenue annually. Although it may sound like it, CRO does not always focus on the conversion rate alone. Drawing accurate and meaningful conclusions from collected data is crucial for success. The best way to combat this is by using the right tools and processes during your website's design and post-live phase.
Before we even begin to talk about optimization, we need to understand our users. Creating personas is a great way to do this. The moment we come to terms with user behavior, we can start thinking about how to optimize for them. What are their needs? What are their goals? What might they be looking for when they come to our site? These are all critical questions to consider.
There are a few different types of user research you can conduct to get answers to these questions:
Once you have your data, it's time to start thinking about how to use it.
Now that we know our users, we can finally start thinking about how they interact with our site. The first step in any optimization process is understanding what the problem is. There are a few different types of issues you might encounter. This can be anything from low conversion to high bounce rates.
Is it all due to UX and design issues? Is the copy not clear? Are you not addressing the user's needs? When you identify the problem, you will have a better idea of what to test. There are a few different types of testing you can conduct to find the root cause of your problem:
Once you've identified the problem, it's time to start thinking about solutions.
Webflow is a powerful tool that allows you to create sophisticated websites without coding. This means you can create beautiful, responsive websites that are also optimized for conversions. First, let's talk about what makes a website convert well. There are a few key elements that all successful websites have in common:
If you want your site to convert visitors into leads and customers effortlessly, you must ensure it's optimized for conversions. Now that you know what makes a website convert, let's talk about how Webflow can help. If you're not familiar with Webflow, don't worry. We'll walk you through everything you need to know to get started.
While Webflow is not the only platform you can use to create a website, it is one of the best. Here's why:
The design of your website is critical to its success, but if you want to ensure that your site is optimized for conversions, there are some additional steps you need to take after you launch. The good news is that with Webflow, you can easily add robust tracking features to your site without having to code.
Once your site is live, it's time to start thinking about how you can further optimize it for conversions. Here are a few things you can do:
For better or worse, having a 360-degree view of the customer conversion journey is not always easy, but it's sure to get you the conversions you need. One of the best ways to do this is to use Webflow and Distro. Distro is a tool that allows you to route and assign inbound leads directly to your CRM. This way, you can keep track of your data and make changes to your site accordingly.
Chili Piper's Distro product automates the process of routing leads for operation professionals. This results in more sales opportunities and fewer potential customers waiting for someone to follow up.
If you're looking for ways to optimize your site for conversions, Distro is a great solution. It's easy to use and will help you increase sales opportunities.
Watch this 1-minute walkthrough to learn more.
Marketing Qualified Leads, Customer Lifetime Value, and other valuable data points play a role in the optimization process. But it all begins by understanding the needs of your customers. If you don't know what they want, you can't hope to give it to them. And remember, no one likes to wait, especially when trying to buy something.
Webflow is a powerful tool that can help you create a high-converting website. However, it's important to remember that optimization is an ongoing process. You need to track your data continuously and make site changes accordingly. By taking the time to optimize your Webflow site, you'll be sure to increase your conversion rate and reach your business goals.
Stefan Katanic, Growth Marketing Specialist who operates Veza Digital a B2B marketing agency that helps SaaS companies scale.