These days it seems just about anyone can create a website, but they don’t understand how to drive traffic to them.
This is an unfortunate mistake for many because if you can create a website you need to ask yourself does anyone actually see it? Are you driving traffic to the site? Is it optimized? Does it offer a great UX?
Now ask yourself do you need help promoting your website?
Have you been trying to figure out how to promote your business’s website and just can't seem to get it to take off?
If so, then this article is for you.
We will discuss a variety of ways that you can promote your website with some great marketing tips that will help get the word out about your site to the right audience and increase your website traffic.
1. SEO (Search Engine Optimization)
The internet is a vast and complex place with more than 1.3 billion websites and only 18% of them are active, for such a mammoth number it is such a tiny percentage of active websites globally.
But why are there so many inactive websites? Well, it's because they weren't promoted to the fullest and were likely making no money.
This may seem overwhelming but it doesn't have to be. Search engine optimization, or SEO, can help you promote your website through various techniques that are designed to make your site search engine-friendly.
With so many websites on the internet these days, it's important that you do everything in your power to get found by people who are looking for what you offer.
SEO is a process that can seem daunting to many, but it doesn’t need to be. There are many online guides and tools out there that will help you improve your website’s SEO.
When you’re looking at your website's SEO, there are two main things to be aware of and that is on-page SEO and off-page SEO. There are two aspects to the site itself: keywords in titles and body copy, as well as internal linking strategies, whereas the second, is more about how well sites rank for those keywords.
On-page SEO is a great way to maximize what you can see on your website. This covers things like your website copy, blogs/articles, images, videos, meta descriptions, and responsive design that will make sure everyone sees the content of it!
Off-page SEO covers aspects of your website like who is linking to it and how authoritative you are while also showing engagement from readers through comment threads and social media posts.
Many people know that search engine optimization is one of the most cost-effective ways to promote your website, but many don’t realize just how truly powerful it can be! The best part about this method? Once you get things tweaked and optimized, traffic will come pouring in without much input from YOU.
It might take a while for results to show up (months to 1 year plus), so patience really is key here.
2. Content Marketing
Content marketing is a great way to promote your website because it both improves your SEO and generates content that your audience will find useful. Blogs are just one of many ways marketers can produce high-quality content with their target market in mind.
Content like videos or podcasts has also seen major strides when it comes to promoting interest among consumers who may not go as far as reading lengthy articles about different subjects related to or unrelated topics they're interested in.
It should go without saying that your content needs to be unique, interesting, entertaining, and informative ( or educational) for it to have any impact. One of the best ways you can ensure this is by doing plenty of keyword research before beginning a content marketing campaign.
Content marketing is powerful but it’s not worth much if you just expect people to find and read. You need to work on SEO with the website; promote content through other channels like social media or paid advertising; create new content so that customers have something fresh or repurpose what you already have created.
3. Guest Blogging
Guest blogging is a fantastic way to build links and showcase your expertise with the power of established brands. With each guest post linking back to your website, you’ll be able to reach an audience that trusts these blogs for their opinion on everything from political conversations and fashion trends in 2024 or how technology will change our lives in 2030.
The benefits of guest blogging include the opportunity to build your online presence and network with other professionals.Guest bloggers are frequently published on high-quality websites, which provide opportunities for visibility that you may otherwise not have.
These links can help boost SEO efforts through increased traffic or by making it easier for Google's algorithms to pick up the content of those blogs as authoritative sources in their respective fields.
4. Smart Social Media
Social media is a free way to promote your website! There are billions of people on platforms such as Facebook, TikTok, and Instagram.
It is easy to get overwhelmed deciding on a platform, and with so many options out there you might find yourself wondering which is the best one for your different needs.
Below is a quick summary:
- Facebook is great for both B2B and B2C brands.
- Twitter is geared toward B2C companies.
- Instagram is great for B2B and B2C companies.
- LinkedIn is the best platform for B2B companies.
The Top 3 for any business no matter what you are offering:
- Facebook Ads are great for promoting your site through social media. The features available to you on this platform will allow you to narrow down the target audience more specifically than ever before and even go after specific users who follow certain pages or have friends that already follow yours!
- TikTok and YouTube Shorts are sure-fire short video platforms to keep your brand current and on-trend with what people are into, absorbing, and where they are making purchases.TikTok has over 1 billion users and your brand's target audience is literally anyone between the ages of 13-60 they are on TikTok and you should be on it.
- Youtube has over 2.5 billion active users. There are 4.66 billion active social media users worldwide. This means that over half of the active social media users in the world are watching videos on YouTube and its highly popular YouTube Shorts. If you are not creating content for this platform you are greatly missing out.
6. Pay-Per-Click (PPC) Advertising
Pay-per-click is a great way to promote your website if you don't have much of a budget for long-term marketing campaigns. It's easy and provides fast and effective results. PPC advertising is a great way to get your message out there and attract new customers but it can be tricky.
Thanks to Google AdWords' impressive features, PPC marketing is easy as pie with its ability to create ads around keyword research results without having to pay until someone clicks! When someone searches for their keywords or related phrases, Google places the ad in better positions on search result pages.
The best part is all about the budget the more you spend on your ads the more potential customers will see your ad. When your budget is strictly defined, Google AdWords lets you set your ads so an ad will not be placed into another auction once the amount is met. So now there are no worries about spending money and having little control over it.
For a small business looking to invest in PPC, Google Adwords is one of the best ways to promote your website and business.
7. Email Marketing
Email marketing is a great way to connect with your customers and promote products directly. With email campaigns, you can send out targeted messages to specific groups of people who are interested in what you’re selling so that they don't miss any sales opportunities!
Email marketing is the perfect way to promote your new website before it's launched. You can even send out a signup URL for this purpose so that people don't have to visit your site for email updates.
Here are a few ideas for how you can do it:
- You may want to set a countdown timer that sends out an email every few days showing sneak peeks at some of your most exciting content if you are preparing for the launch of your website. This will keep people interested and excited about what will happen on that day!
- As a thank-you, send out an email with discounts or promo codes to all the people who signed up for your mailing list before the big event.
- You could host a scavenger hunt on your website next time you have a sale, with hidden items that your customers will need to find in exchange for some goodies.
- Don't publish anything until you have something worth publishing, you don't want to appear desperate, and sure it is a high-quality blog that will be appreciated more.
8. Native Advertising
In addition to increasing organic reach and engagement, native advertising is a great way to promote your content or lead pages and drive quality traffic to your website.
Native advertising is an underutilized channel that can drive traffic from around the web, with less budget and more efficiency, versus social media, where brands and companies spend a lot of money and struggle to stand out.
When you are promoting content using Native ads your content will show up in relevant online publications and blend within its content. Your content is naturally placed as a related article or a “read more” option to entice audiences.
The reason Native ads work well is that they do not interfere with site visitors' natural behavior(s) but rather complement it by giving them even more of what they were interested in.
There are many ways to promote your website to the max in 2024.
If you take these marketing tips and tactics you can create major buzz about your business and drive traffic to your website.
A business without a strong online presence cannot survive in this day and age where everything is digital and always just one click away.
My journey has taken me from a music enthusiast to a web design and project management aficionado. Fueled by my love for the arts and music, I've honed my skills in Web Design, UX/UI, Webflow development, and technical SEO over several years. Being a part of the Veza Digital team has been a constant source of inspiration for my personal and professional growth. Leveraging my experience and expertise enables me to extend the full range of Webflow's benefits to our clients.