SEO is one of the most sought-after digital marketing services. Your agency should be reeling in big bucks from all the SEO services you are selling to your clients, despite the high cost of search engine optimization. But, what if your digital marketing agency has hit the imminent wall? What if your sales team can't keep filling the SEO sales funnel? You need to start asking yourself and your team where it went wrong and what can you do to change this SEO fallback. Well, have no fear about how to get SEO clients. In this article, we will go over the most important aspects and steps of how to find SEO clients to keep your agency in peak profit performance.
When you are on the “how to get clients for SEO” path, first thing first is your need to figure out who your client personas are. You need to know who you want to reach and attract and you also need to know where to find these SEO clients. If you think that your digital marketing agency knows its client persona, it is a smart move to stay on top of your client/buyer building persona with certain exercises and training courses. There are plenty of options online to choose from to get your agency on the right track on where to get and where to find SEO clients.
It is all about doing the right job for the right client. Not all potential SEO clients truly understand the time, dedication, and work that goes into a solid SEO campaign. Yes, SEO is one of the most in-demand digital marketing services, but there are clients that simply do not understand the real value of SEO itself. So, when you and your in-house team are asking yourselves ‘how to get clients for SEO’ you may need to take on a different approach with the potential SEO prospect. Your agency needs to be putting itself on the right channels to attract SEO clients that know and understand the value behind SEO, and what a well-executed SEO campaign means to their bottom line. When looking for SEO leads, ask the right questions, learn about what the potential SEO client wants out of their own SEO campaigns. Asking about expectations and goals always works to filter and weed out the best potential SEO clients for you to serve. Showcase why your digital marketing agency is a real resource to the potential SEO client and if they really get the value of what you are offering, they will take action and hire your agency to get their SEO campaign done right.
You know your digital marketing can do the work and your team can handle any SEO campaign. But it is not about selling yourself, your team, or even your agency’s SEO offerings. When you want to get SEO clients, you need to highlight the value behind your agency and its SEO offerings as a whole to that client. It is the SEO prospect who needs to understand that hiring your digital marketing agency will add value. Your SEO solutions are adding value to the potential SEO client and their business by building their brand, getting their business in front of their target audiences, which all comes down to sales and success for them. So, always keep in mind when looking for SEO clients, remember not to just sell yourself or your agency SEO services always remember to sell the value of the SEO services as a smart investment for your potential SEO client.
Your digital marketing agency can get SEO clients with the right type of competitive pricing. Having competitive pricing can set the bar for potential SEO clients who are looking for SEO solutions for the business. Even if your rates vary from $2000 to $5000 dollars it doesn’t matter. When there is the value behind what you are offering, the price you are charging doesn’t matter. There will always be agencies charging plenty of money for SEO services and they get those SEO clients with no problem because they know they have value behind their agency brand and their SEO offerings. Also, it is important to research your client persona in terms of finance, location, and what the other business is about, like niche, etc.
This will help you to determine what type of pricing your SEO clientele is looking to as an investment. One more tip, be upfront and clear about your pricing if you are charging accordingly and a potential SEO client is lowballing you, then be honest with them and don’t sell yourself short when there is actual value behind your prices.
PPC or pay-per-click can get you in the front and center of your potential SEO prospects. PPC allows you to gain traffic, visibility, and SEO clients by running paid ads. Don't think of PPC as an easy way out because PPC gets you great immediate results. The only downside is that when you stop doing PPC ads your sales will decline. PPC is an awesome way to get the SEO clients you need to start and build your portfolio. You can work on your online presence by adding updated articles, blogs, vlogs on the regular, and by keeping your social media current and excited you can attract new SEO clients. Another tip, guest blogging is a great way to build your brand and online reputation. Make sure to post on all your platforms so that you leave a nice digital trail for SEO clients to follow.
SEO is a necessity. It is a necessity for all businesses who want to have an online presence and get their business viewed by the right people! Your digital marketing can successfully find new SEO clients and your team can work its magic on closing sales and putting well-executed SEO campaigns.