SEO is one of the most sought-after digital marketing services. Your agency should be reeling in big bucks from all the SEO services you are selling to your clients, despite the high cost of search engine optimization. But, what if your digital marketing agency has hit the imminent wall?
What if your sales team can't keep filling the SEO sales funnel? You need to start asking yourself and your team where it went wrong and what you can do to change this SEO fallback.
Well, have no fear about how to get SEO clients. You are on the “how to get clients for SEO” path, the first thing first is your need to figure out who your client personas are. You need to know who you want to reach and attract and you also need to know where to find these SEO clients.
If you think that your digital marketing agency knows its client persona, it is a smart move to stay on top of your client/buyer-building persona with certain exercises and training courses. There are plenty of options online to choose from to get your agency on the right track regarding where to get and where to find SEO clients.
In this article, we will go over the most important aspects and steps of how to find SEO clients to keep your agency in peak profit performance.
1. Ask Potential SEO Clients the Right Questions
It is all about doing the right job for the right client. Not all potential SEO clients truly understand the time, dedication, and work that goes into a solid SEO campaign. Yes, SEO is one of the most in-demand digital marketing services, but there are clients that simply do not understand the real value of SEO itself.
So, when you and your in-house team are asking yourselves ‘how to get clients for SEO’ you may need to take on a different approach with the potential SEO prospect. Your agency needs to be putting itself on the right channels to attract SEO clients that know and understand the value behind SEO, and what a well-executed SEO campaign means to their bottom line.
When looking for SEO leads, ask the right questions, and learn about what the potential SEO client wants out of their own SEO campaigns. Asking about expectations and goals always works to filter and weed out the best potential SEO clients for you to serve.
Showcase why your digital marketing agency is a real resource to the potential SEO client and if they really get the value of what you are offering, they will take action and hire your agency to get their SEO campaign done right.
2. Communicate The Value Of What Your Agency Is Offering
You know your digital marketing agency can handle the work and your team can successfully execute any SEO campaign. But it is not about selling yourself, your team, or even your agency’s SEO offerings. When you want to get SEO clients, you need to highlight the value behind your agency and its SEO offerings as a whole to that client.
It is the potential SEO client who needs to understand that hiring your digital marketing agency will add value to their business. Your SEO solutions will help grow your client's businesses by building their brand, and getting their businesses in front of their target audience(s), which all comes down to exposure, sales, and success for them.
So, always keep in mind when looking for SEO clients, remember not to just sell yourself or your agency's SEO services, always remember to sell the value of the SEO services as a smart investment for your potential SEO client.
A successful website and online presence are more than just a “good idea” for any business, it’s an essentially the core part of helping a target audience build a relationship with a company’s brand, products, and unique voice,
Even if a business has the best, most unique products in the world it won’t get them very far if no one can find them, and that’s where SEO comes in. Attracting, winning, and retaining the right clients is essential to running any business, that is the value behind your agency and your SEO offerings.
3. Turn your Website into a Content Powerhouse Machine
It is too common for agency owners to spend their time worrying about obtaining SEO clients that they neglect their own websites. Your agency’s website is the best tool you have in your arsenal, so make it everything it needs to be to drive targeted traffic.
Use your own stellar SEO skills to launch your pages to the top of the SERPs. Create unique, compelling, and informative content to engage the types of clients you would love to have. Keep your sales funnel in mind when creating content for leads, and think about their unique buyer's journey to create more exposure and attraction.
You can work on your online presence by adding updated and repurposing blogs, vlogs, audio from podcasts, short videos, and newsletters regularly. Incorporating educational videos is a great way to attract potential clients because people want to learn and are always hungry for educational information, this also takes your content to a higher level.
You must also keep your social media current and exciting to attract new SEO clients. Another tip, guest blogging is a great way to build your brand and online reputation in terms of making sure to post on all your platforms so that you leave a nice digital trail for SEO clients to follow.
4. Key Pricing Can Get You, SEO Clients
You can acquire SEO clients with the right type of competitive pricing. It makes no difference whether your SEO rates range from $2.000 to $12.000 dollars, as having competitive pricing can set the bar for any potential SEO client who is looking for SEO solutions for their respective business. When there is the actual value behind what you are offering, the price you are charging for your SEO services doesn’t matter.
There will always be agencies charging plenty of money for SEO services and they get those SEO clients with no problem because they know they have value behind their agency brand and their SEO offerings. Researching your SEO client persona in terms of finance, location, niche, etc is also key to determining what type of pricing your clients are looking for.
One more tip, be upfront and clear about your pricing, be honest with them, and don’t sell yourself short when there is actual value behind your prices. Show them the value of your SEO solutions with case studies and data.
5. Try Some PPC To Get Clients For SEO
You can attract potential SEO prospects through PPC or pay-per-click. Paid ads can help you gain traffic, visibility, and SEO clients. Don't think of PPC as an easy way out because PPC gets you great immediate results. The only downside is that when you stop doing PPC ads your sales will decline. PPC is an awesome way to get the SEO clients you need to start and build your portfolio.
Whether your agency is just starting up or needs a large-scale boost after a few years of success. Finding SEO clients is the key to long-term success for your agency. Take these tips and start to dedicate your time and energy to the right tactical campaign to gain more SEO clients.