High-end clients allow you to scale your business faster by allowing you to focus on just a handful of your desired clients instead of dozens of low paying, problematic clients. These types of clients value your expertise and trust you to deliver the results you promised. No one gets into business without first having a unique selling proposition. So what’s yours? What differentiates you from the competition? Are you consistently producing higher ROI than all the other agencies in your market?
Only 35% of marketers said that understanding the ROI of their campaigns is “Very Important” or “Extremely Important.” -HubSpot
Do you deliver a personal touch that no one else can?
The more you reinforce the value of doing business with your marketing agency, the more likely clients are to spend more in exchange for that value.
To go after high-end clients, you must first have an idea of who they are and what products or services they need from you. Start with creating a demographic profile that includes things like age, sex, location, and their target audience. Next take psychographic information into consideration. Items in this category include personality, values, opinions and emotional responses that trigger purchases. Finally, look at customer circumstances to create an idea of how potential customers develop an interest in your product or service. Include as much detail as possible for each of these areas as it will help you create an ideal customer image that closely resembles reality.
It may seem unnecessary at first to create a profile with an extensive amount of detail. Doing so will give you a roadmap of exactly what your marketing strategy must include when targeting this particular market audience. The details will let you go inside the mind of this potential customer and view your products or services from their perspective.
To know what to charge and what services to offer, it helps to know what your competitors are doing.Maybe most agencies charge much more than you do, and as a result, can focus their efforts on just a few clients while you spread yourself thin serving several to make up for your lower retainer. If that’s the case, maybe your pricing needs some adjusting. Or maybe other agencies are offering a service that you are not offering. This is where White label services come in very handy. You can provide solid, premium services if your team is spread thin or can not provide a specialized service. Adding services adds value to your business. Educate yourself on what the competitors do, how they do it, and incorporate it into your agency with your own touch.
49% of organizations don’t have a clearly defined digital marketing strategy. -Smart Insights
Your product or service will only trigger an emotional purchase response in high-end clients if they determine that it can solve a problem they have or fulfill a need they desire. Your marketing strategy needs to focus on the benefits of a product or service rather than on the features. The features are what attracts potential customers to your product or service. For those features to result in a purchase, there must be an association to the personal benefit that the product or service can offer.
When a potential customer comes in contact with your product or service, they will ask: “What’s in it for me?”
Failure to design a marketing strategy around this question is a common mistake many businesses make. Taking the time to define a marketing strategy that answers this question in a clear, concise manner places you ahead of the competition.
You already know that your product or service can meet the needs of your target high-end client. Taking a result oriented approach to your product or service will make you look at things from the customer’s perspective. You would not spend money on something without knowing for sure that it will benefit you. These potential customers are no different. Refine your sales approach to provide a target audience with precise and measurable results that your product or service delivers. Having a sales team with defined goals can answer the “what’s in it for me?” question.
It is a proven fact that customers are more likely to purchase products or services from people they trust. To attract high-end clients, you are going to have to show them that trusting you will not be a mistake. You will need to step outside of the sales box for a moment. Create articles detailing how a product or service serves as a solution to a problem, or perhaps a desire. Share these articles across your social media channels.
Facebook, Instagram, and Twitter lead the pack as the most common social media platforms used by marketers. -HubSpot
Present solutions with blogs, articles, guides, videos, and other content - and make sure they are highly visual. Leverage this by creating high-quality content that addresses your target audience’s needs. Engage in online conversations with potential customers to share what you know. As you start to appear in the places that potential high-end clients are located and share your knowledge, they will take notice of your presence.
Pricing is an area that confuses many business owners. It ends up being more about a mindset than what someone would be willing to pay. If a high-end client comes to your platform and sees low prices, they can look at your pricing as low-quality and poof, they are gone. They are going to think you do not value your products and services enough. They will see your business as self-limiting. It doesn’t matter what anyone charges, you should base your prices on the value you will provide. Charging higher prices will weed out those who are not ready for what you offer. It is great to have products and services at different price points, you are providing accommodation for other clients, but make sure you have a “high-end” offering.
When your business uses Veza Digital White Label Agency services you are able to provide all of the above to your clients. You will begin to earn their trust and therefore, will be the only viable option in their mind that you can solve their problem by providing a solution to further grow their business. Do not sell yourself short, even if you do not have all the services available, Veza Digital does and we are here to truly help you and your business thrive.