.jpg)
Though much has changed since the early days of blogging. Today blogging is still a key element to any successful digital marketing campaign.
Some thought that the blog would eventually become obsolete but blogging is quite alive and doing well, in fact, well-written and engaging blog content with a decent volume of keywords matters more than ever.
There are many business owners who believe that because blogging has been around for a while, it may not deliver the same effect to a campaign as it has in previous years. Business owners either tend to overthink or need to be more concise in their approach to blogging.
There are smart and effective things that you as a business owner should be doing after you publish a blog post. Building your brand, engaging your target audience, and getting backlinks are all things that will increase traffic to your website.
Take a look below at 7 things to do after you have published a blog post.
1. Double-check the final product
Double checking is definitely an obvious step, but it is very easy to overlook this one. It is also annoying to find out there is an obvious error when someone sends you a tweet about it!
You may think that you are fairly thorough with the whole proofreading game and that you are being diligent about catching spelling/grammar mistakes. No matter how meticulous you may think you are, on occasion you may find some errors after publishing.
It sounds very simple, but sometimes a simple change is all you need.
Try changing the font or printing your post before you edit it. Your eyes have become very accustomed to the font you’ve typed in. You’ve been looking at that font for hours, so change things up a bit so that you’re looking at it fresh.
Here are some tips for proofreading:
- Ask someone on your team to proofread it for you. (I did)
- Hire an editor or proofreader
- Use online tools to proofread your work
- Once you have finished your blog, wait a day before you proofread it. You are more likely to catch mistakes with fresh eyes.
- Stay away from distractions
- Proofread it a second time.
- Read your blog out loud.
2. Promote your Blog post on your Social Media Platforms
The key here is to share all your blog content on the social platforms you are active on. Do not just spam channels that you don’t otherwise use. You won't be attracting anything worthwhile to your business. Essentially, you are losing credibility for your brand.
You should be thinking about which channels are best for promoting the content within the specific blog. Some blog content will be viewed and read better by a certain type of audience than others.
Did you know 71% of bloggers report using visuals as part of their marketing strategy?
Promoting your blog on active social media platforms can look something like this:
- Posting your blog immediately on Twitter, Facebook, LinkedIn, Pinterest, and Instagram.
- The following day you can go live on Facebook to talk about the blog.
- Posting it the next day on Reddit, with a link to the post after you have embedded the Facebook live video.
- Adding to the discussion on both Facebook and Instagram stories throughout the next couple of days, with a video or screen grabs of the comments/feedback that has come in.
3. Tell your email subscribers about it
Did you know businesses that provide a blog experience have twice as much email traffic when compared to businesses that don’t?
Your email subscribers are your core people who want to know what you are writing about. Next time you send out an email newsletter, let them know about your upcoming blog.
If you do not have an email newsletter (you should), you can also use a brief “teaser email” that entices your subscribers to click through to your blog and share the post with their friends. This can get the ball rolling so that even people outside of your email list can find your post.
4. Link from Old Posts
Did you know 72% of online marketers describe content creation as their most effective SEO tactic?
Your older posts can be leveraged to drive traffic to your newer posts if you publish a lot of blog content that will consistently attract clicks and shares over time. Consider linking your most popular posts to the one you just published by looking through your most popular posts.
Did you know not only does this increase direct traffic, but it also establishes a robust SEO framework for your website?
5. Repurpose into Other Formats
Did you know only 38% of bloggers are updating older articles?
Blog posts should never be published and then left to die. You can easily repurpose long posts into another format for added value if they are greater than 800 words. How does one do this you may ask? Among other things, you can use it for a video script, a handful of short video posts, in a podcast, or as an eBook or checklist.
Despite the fact that repurposing takes time, the advantage is that the core subject matter has already been developed. Your efforts will be maximized as a result of streamlining the process.
6. Go on the Hunt for Great Backlinks
Did you know if you want to get as many people as possible on the blogs you can, you have to help them rise in Google’s ranks?
The only way to convince Google that your post is worthy of their coveted page one is to provide some hard proof, which means great blog content that is unique and plagiarism free. You will specifically need to get backlinks from high-quality sources in your niche. This shows search engines that your post is also high-quality by association.
To find other blog owners who might want to link to you, do a series of Google searches on your topic. You are especially looking for list posts and resource posts that have lots of links to other blog posts like yours.
7. Analyze the data
Your blog analytics will tell you a lot about where your traffic is coming from, how many page views you’re getting, how long readers are actually staying on the page, etc. Google Analytics and social media engagement will tell you what has and has not done well. If you do this, you will have the information you need to mold and shape your future blog content.
Here are some blog stats below:
- Over the past year, there’s been a 93% increase in blogs using promotional techniques to drive traffic to their post, this includes paid ads.
- 34% of bloggers say that updating content produces strong results.
- 77 million new blog comments are generated by readers every month.
- Only 38% of bloggers are updating older articles.
- The number of bloggers promoting their blog posts through social media has risen to 97%
- 19% of bloggers are now including videos in their typical posts.
In Conclusion
Every blog you post has the potential to become so much more. Create your emails, newsletters, social media posts, presentations, and video content (short videos) around the blog topics.
Rework what you have already done to keep your message consistent, not only is it efficient, but most importantly, it is effective. In 2023 blogging is alive and well, it is not dead, long live the blog!
