AI has become a powerful buzzword in the business world and for good reasons.
SaaS businesses, in particular, can benefit greatly from leveraging AI capabilities.
With the ability to automate customer care, detect fraud, personalize user experiences, and segment consumers, the advantages of AI are clear.
However, getting started with AI can be challenging. Implementing AI into your SaaS firm requires careful consideration of the technology, the data needed, and the business goals.
But, once implemented, AI can revolutionize your SaaS business and many SaaS strategies.
Let’s walk you through the most important ways in which AI can be used to improve your SaaS company’s processes.
SaaS Business Model Explained
SaaS (Software as a Service) is a model of doing business that follows a simple concept - a company provides software solutions to customers through a subscription-based pricing model.
So, as a company, you wouldn’t sell your products directly to your customers. Instead, SaaS companies provide access to apps that are hosted in the cloud and can be accessed using a smart device.
By accessing software solely over the internet instead of installing and maintaining it, one can avoid the difficulties associated with hardware and software maintenance.
These software applications, also known as web-based, on-demand, or hosted software, are hosted on servers managed by a SaaS provider.
The provider is also responsible for managing the security, availability, and performance of application access.
What Does the SaaS Market Look Like Today?
The worldwide SaaS market was worth around $121 billion in 2020 during the pandemic. Experts and market enthusiasts claim that the market will keep growing considerably in the years to come. It is estimated that it will reach almost $344 billion by 2028.
But, why is this market experiencing such stellar growth?
First of all, developers will not stop working on new diversified, and personalized solutions for every single business challenge that will arise. Then there’s the demand that is not showing signs of slowing down.
With SaaS products catering to almost every industry and role, this market is generating significant revenue. These are the trends that indicate how strong and stable this market is.
6 Ways SaaS Businesses Can Utilize AI
You are now familiar with the basics regarding the SaaS sphere. It’s time to walk you through the ways and methods your SaaS business can take advantage of AI and its capabilities.
Take a look below.
A company that wants to stay on top of the latest trends and customer preferences cannot afford to overlook the value of personalization.
After all, each customer is unique in their way, which means that your company must consider this before engaging in customer interaction.
So, what can you do with AI to personalize your experience?
You should be aware that AI-powered SaaS software solutions can assist by analyzing the vast amounts of data generated by customer interactions with the product, allowing the identification of individual customer intentions and the creation of more valuable customer segments.
Your company can then use these personalization insights to provide targeted features, making the entire customer experience more effective and enjoyable.
AI is revolutionizing the way companies automate manual and dull tasks.
The goal here is to replace manual labor with intelligent software solutions so that companies can improve the user experience, streamline their operations, and cut costs.
For instance, traditional fraud detection methods would usually rely on manual review of transactions. This is quite time-consuming by nature and human mistakes tend to happen every once in a while.
On the other hand, AI fraud detection software can automatically analyze huge amounts of transactional data quickly, flag any activity that may seem shady, and pass it on to real people for further evaluation.
By utilizing machine learning algorithms, fraud detection systems can learn from previous fraud incidents and continuously improve their accuracy over time.
That is how automation reduces the need for human intervention in the fraud detection process and thus enables businesses to quickly identify and respond to fraudulent activity while reducing the risk of financial losses.
Customer service issues are typically more sophisticated and complex in SaaS businesses. What's more difficult is that many SaaS companies operate remotely, making the entire problem resolution issue even more difficult.
This is where artificial intelligence comes in handy. Installing even a simple AI-powered chatbot, for example, can significantly assist your customer service representatives.
Businesses can reduce response times and increase efficiency by training chatbots to handle simpler tickets using customer service incident data. Furthermore, chatbots are available 24 hours a day, seven days a week, ensuring that customers do not face any delays in receiving assistance.
Remember that natural language processing techniques can be used to train chatbots to route more complex inquiries to knowledgeable customer service representatives.
This ensures that customers receive the best support possible while also allowing businesses to make the best use of their support team.
It's simple: if your SaaS company fails to engage its current and potential clients, things will quickly deteriorate.
To make matters even more difficult, SaaS companies frequently struggle to determine whether a customer is engaged or disengaged and what needs to be done to address the issue.
Seeing that your product is the key point of contact with your customers, you have to figure out how your customers can use your offerings and what you can do to improve them.
This will help you not only spot usage decreases, but it will also help you identify areas for improvement.
ML can help you predict your client's future behavior, giving you a better idea of whether they are disengaging or not.
With that analysis, you can then take the necessary steps to resolve any issues that your clients may be experiencing. Engage them before they churn, thanks to machine learning insights in SaaS.
You should never underestimate the dangers of cyber attacks. Not even when brainstorming new ways to innovate and improve your SaaS product.
Remember that your SaaS product must be delivered online, which is where it is vulnerable to cybercrime.
Traditionally, cybersecurity has been a reactive approach in which security teams analyze existing threats. This approach, however, may not be sufficient to address emerging cybersecurity threats.
Every day, cybercriminals create new malware, and it's possible that your current security solution isn't even aware of it.
Many SaaS companies are turning to AI cybersecurity software solutions to help them transition from a reactive to a proactive approach. Cybersecurity experts train these systems to detect suspicious online behavior patterns, such as new malware or other cybersecurity threats.
AI tools of this type can also isolate threats before they enter a SaaS product's infrastructure, lowering the risk of data breaches or other cyber attacks.
As previously stated, predictive analytics can also assist organizations in preparing for emerging threats that may arise in the future.
That is why you should think about using AI-powered security software. You will be able to identify and address threats before they occur.
Accurate Analysis and Business Data
Creating accurate predictive models is crucial for SaaS businesses that specialize in offering high-stakes predictions. And, you guessed it, AI can help with that too.
For instance, Invenia, a SaaS company that utilizes data from energy grids and weather forecasts to provide insights on energy usage and grid operations, heavily relies on its predictive models to generate revenue.
Its predictive models are especially critical for energy grid operators who utilize them to prevent blackouts and overproduction. However, developing accurate predictive models for such use cases is a complex task due to the high stakes involved.
That’s why businesses like Invenia take advantage of ML to build accurate predictive models. This helps them keep their production and energy grid operation in line. That’s why they rarely face overproduction and blackouts.
It is clear that AI offers numerous benefits to businesses and that also includes the SaaS sphere. Machine learning allows smart devices to do multiple jobs at the same time which would cost you both time and effort.
This is a phenomenon that you need to take into account if you want to be more efficient but cut costs at the same time.
Having AI capabilities can provide a significant edge in the competitive market.
The incorporation of AI technology enables new user experience benchmarks that are unachievable without it.