Webflow vs Shopify 2022: Which Platform Is Better For Your Business?

Jay Matthews
Jay Matthews
July 26, 2022
Webflow vs Shopify 2022: Right Platform For Your Business?

If you're new to internet selling and want to get things started on the right foot, selecting the best eCommerce software for your unique needs and circumstances is critical. The same goes if it’s not your first rodeo and you’re a seasoned entrepreneur.

Generally speaking, you can either choose a self-hosted or a cloud-hosted platform for your online store. In this article, we'll take a detailed look at two of the internet's most popular cloud-hosted eCommerce platforms - Webflow and Shopify - to help you make an informed decision.

Why Do You Need A No-Code Website Builder?

It is no longer news that eCommerce is taking over the world of business. With the COVID-19 pandemic, this trend has only been accelerated as people are now even more comfortable shopping online for items they would typically buy in-store. The industry has grown from $2.3 trillion in 2017 to $4.9 trillion in 2021. This growth is projected to continue, with eCommerce sales expected to reach $7.3 trillion by 2025.

These huge figures have led many people to want to get in on the action by starting their own online stores. But with so many options available, it can be tough to know where to start. What type of software is best for you? Webflow and Shopify are two of the most popular eCommerce platforms on the market. They both have their pros and cons, so it can be hard to decide which one is right for your business.

To help you make the best decision, we've put together a guide comparing Webflow eCommerce and Shopify. We'll go over the key features of each platform, their pricing structures, and what type of businesses they're best suited for.

Webflow vs Shopify: Which Platform Is Better For Your Business?

While there are many eCommerce platforms to choose from, such as WooCommerce and Magento, Webflow and Shopify are by far the most popular. They're both easy to use, have a wide range of features, and are suitable for businesses of all sizes. 

Webflow is a visual website builder that allows you to create custom websites without having to write code. It's perfect for businesses that want complete control over the design of their website and need a platform that can scale as their business grows.

Shopify, on the other hand, is a turn-key eCommerce solution that is simple to set up and use. It's suited for businesses of all sizes that are looking for an easy way to start selling online.

Let's take a more detailed look at their features, pricing, and which businesses they're best suited for.

Webflow: The Basics

Webflow is a website builder that emphasizes creativity and customizability. With Webflow, you can create visually stunning websites without needing to code. This makes it an ideal platform for designers and other creative professionals.

However, because Webflow is less established than Shopify, it can be harder to find the support you need if you run into problems. The platform's plans start from $29 per month for the Basic plan, which is ideal for small businesses, to $212 per month for the Advanced plan, which is better suited for larger organizations.

What makes Webflow unique?

Webflow has one of the best visual editors in the business. While it can be challenging to use at first, with the help of comprehensive tutorials from Webflow University, you should be able to get the hang of it relatively quickly. Once you do, you'll be able to create truly unique websites with ease.

In addition, it provides users with amazing technical tools, such as the ability to export clean code, which can be a lifesaver if you ever need to switch platforms. It also gives you access to your website's search engine optimization (SEO) settings so that you can ensure your site is visible to potential customers. Although Webflow doesn't have marketing tools on the platform, it integrates seamlessly with Google Analytics and other third-party tools.

Webflow is celebrated around the world because it gives entrepreneurs an unparalleled ability for customization. However, this level of customization means that you'll need to put in more work to get your website up and running. If you need a 5-star Webflow design agency to get the job done for you, reach out to our team for a free quote.

Shopify: An Introduction

Shopify was founded back in 2006 and has since become one of the most popular eCommerce platforms on the market. The founders decided to launch after they couldn't find a suitable eCommerce platform for their snowboarding equipment business. Shopify is loved by online store owners around the world for its ease of use, comprehensive features, and 24/7 support.

It is the leading eCommerce platform on the market today, with over 1 million active users in more than 175 countries. It's used by businesses of all sizes and is very affordable.

While Shopify may not be as customizable as Webflow, it does have loads of free and premium templates to choose from. With these, you should be able to build the eCommerce site of your dreams. It can, however, be difficult to modify the templates as they are written in Liquid, which can be tough to crack if you're not a programming expert.

Shopify vs Webflow: Which Platform Offers The Most Robust Digital Marketing Features?

The answer to this question really depends on your unique goals and circumstances, but some people claim Shopify has more digital marketing features than Webflow. It provides users with powerful marketing tools to help them promote their products and boost sales. For example, with Shopify's built-in blog you can share informative articles, product reviews, and announcements with your customers. This is a great way to keep them engaged with your brand. You can also create Facebook ads right from your dashboard.

That said, on the technical SEO level, Webflow has an edge over Shopify. Shopify lacks some of Webflow's technical tools that will help boost your position on the search engine result pages (SERP).

What happens when you need a dedicated page for your new product launch? On Shopify, you can change things around on your own to suit your style. You can add pages, modify the color scheme and your logo, and you also have access to way more payment gateway options. Unlike Webflow, you aren't limited to just Stripe. Both Google Pay and Apple Pay are also available on the site.

User experience plays a significant role in your digital marketing efforts. Shopify has an edge in the overall store owner and visitor experience. The dashboard allows you to calculate shipping and print labels, and it also supports analytics in greater depth.

Webflow Ecommerce vs Shopify: Pricing

When choosing an eCommerce platform, it's important to consider the price. Both Shopify and Webflow have different pricing models. For this reason, you want to make sure you're getting the best value for your money.

Webflow's pricing plan has three levels. It starts at $29 per month for the Standard plan and goes up to $212/mo for the Advanced plan. Standard comes with a 2% transaction fee. If you don't want to pay a transaction fee, you can choose either the Plus or the Advanced. The latter would be a great option for businesses that are doing high-volume sales.

The Basic plan gives you access to the Content Management System (CMS), emails, product fields, shopping portal, and shopping cart. For better or worse, it supports up to $50,000 in yearly transactions and you can list up to 500 items.

In addition to the features of the Basic plan, the Plus plan lets you send unbranded emails. It supports up to 10 staff accounts, does not include a transaction fee, costs $79/month, and can support up to $200,000 in yearly transactions.

Webflow's premier plan, the Advanced, gives you all the features we mentioned above, plus the ability to list 3,000 items and turn over unlimited annual sales volumes.

Shopify has more pricing plans available than Webflow. It starts at $29 per month for the Basic plan and goes up to $299/mo for the Advanced. If you're an established business looking to re-platform, you have the option to spend $2000 per month for Shopify Plus. There is also a 2.0% transaction fee, just like on Webflow.

Shopify's Basic plan lets you host an unlimited number of products and you have several powerful tools at your fingertips. For instance, you have the ability to print shipping labels, offer discount codes, and manually create orders. This is way more robust than Webflow's Basic plan, which only allows for 500 items.

Next in line is the Shopify plan. This costs $79/month and gives you all of the features available in the Basic plan. In addition, you can create gift cards, create more promotions, and take advantage of better shipping discounts.

The next two plans, the Advanced plan, and Shopify Plus are ideal for established businesses. The Advanced Shopify plan costs $299/month. Along with the previous features, it allows you to calculate third-party shipping rates and lets you leverage powerful eCommerce automation.

Along with these plans, Shopify offers a Lite version. It comes with a "Buy It Now" button and supports several integrations. Shopify Lite costs $9/month and is a great option if you already have a website or blog.

Webflow vs Shopify: Features

Now let's compare the features of Webflow and Shopify to see which platform has an edge.

Both platforms offer a wide range of features. Webflow offers more customization options than Shopify and its content management system (CMS) is more robust. In the end, it depends on what features matter most to you and your business.

The most significant distinction between the two platforms is their emphasis on operations vs. design. People tend to choose Webflow when their online store needs a distinct look and feel to match their brand, and they don't have access to ongoing development assistance.

On the other hand, business owners choose Shopify to get started quickly and prioritize ease of day-to-day operations over aesthetics.

That said, you can use Shopify to create a custom theme or use one of the many themes available on the Shopify Theme Store. You can also hire a Shopify expert to help you with the customization process.

Some of Webflow's top features are:

  • A/B testing
  • Beautiful product pages
  • Customizable emails
  • Blog software
  • A visual editor that allows you access to CSS, JavaScript, and HTML.
  • Customizable checkout process
  • Customizable shopping cart
  • Compatible with third party analytic tools
  • Email marketing tools
  • Automatic tax calculation
  • Dynamic pricing
  • Social media campaign manager
  • Powerful content management system (CMS)

Some of Shopify's main features include:

  • Over 100 professional themes
  • Customizable themes
  • Dropshipping options
  • Ability to sell directly on Facebook
  • Abandoned cart recovery
  • Social media integration
  • Ability to extend your web store
  • Automated shipping and tax calculation
  • Fraud analysis
  • Can edit code
  • A native payment gateway is available. Also supports more than 100 other payment gateways
  • Supports discount codes, gift cards, and product reviews

Regardless of which one you will choose, getting started with either platform is easy. You can sign up for a free trial with Shopify or Webflow to explore their features and decide which one is right for you. Both Webflow and Shopify are great platforms. They are both beginner-friendly and have a wide range of features.

The pricing plans for Shopify and Webflow are pretty much on the same level. For most businesses, the main difference is going to be the amount of customization options and the content management system.

If you take a close look at all the different features listed above, it's easier to figure out which platform has an edge in specific areas. In general, Webflow is a better option if you're looking for more customization options and a robust CMS. Shopify, on the other hand, is a better choice if you're looking for an easy-to-use platform with plenty of features to support your business operations. The fact that Shopify has been around for so long and has huge followership should also give you some confidence.

Shipping and Taxes

Integrated shipping and sales tax functionalities help when it comes to the successful management of an eCommerce store. Webflow simplifies taxes through automatic calculation of VAT and sales tax. This is inclusive of the US, Canada, the EU, and Australia.

Shopify offers discounted shipping rates which can be very convenient for the users. It also automatically calculates taxes on all customer payments as well as shipping rates in whatever country you may be in.

Webflow vs Shopify 2022: Final Verdict

So, which is better in 2022- Shopify or Webflow? The answer to this question isn't as straightforward as you might think. While Shopify might have an edge in terms of ease of use and overall support, Webflow is catching up quickly. And with its robust CMS and customization options, it might even be a better choice for some businesses. 

Ultimately, it all depends on your unique business needs. Only you can decide which platform is better for your business. For one of the best Webflow agencies out there, get in touch with our team for a complimentary quote here, starting today.

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