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The Top SEO Trends To Follow In 2022

Yelena Petic
  • 13min
November 12, 2022
SEO is still to this day, one of the most influential digital marketing strategies in the game. Find out which trends you need to follow!

SEO has definitely evolved and it will require more than just providing solid content.

SEO is still to this day, one of the most influential digital marketing strategies in the game. You will need to stay proactive with what's hot and trending in the SEO world to keep up with what your customers are searching for.

Let’s take a look at the latest trends in Search Engine Optimization in 2022.

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Let's get into it...

Voice Search Optimization is Thriving in 2022

There is no doubt that Voice Search Optimization has taken over search queries. Last year we noticed a huge increase in its usage, but in 2022 the numbers are adding up to something which will take SEO to another level and absolutely cannot be ignored.

Voice searches will usually include question words like when, which, how, where, and why, that are usually excluded in written searches. 

Digital Marketers need to provide content that can deliver accurate and suitable answers to voice search queries and be able to distinguish between simple questions and those that require more detailed answers. 

More than 23% of voice search queries are triggered by a combination of these 25 keywords:

Search query trends by Bright Local

Some stats that you should know:

  • 65% of teenagers are using voice search on a daily basis.
  • Voice-based shopping is expected to jump to $42 billion in 2022.
  • 62% of smartphone users have tried voice search at least once in the past 12 months.
Clearly, these are numbers that a digital marketer should not take lightly.

Video Content Will Improve Your SEO

Videos will continue to charge up digital marketing. People are wanting visual stimulation more than ever before. 97% of people agreed that watching videos helped them learn more about a product or service. By using videos in your SEO strategy, the potential for reaching and engaging the masses will be increased, so give the people what they want!

In 2020, people spent an average of 67 minutes watching online videos each day.

That number is expected to reach 100 minutes per day by 2022… (That's almost double what it was a year ago!!)


  • Upload your video to multiple platforms such as YouTube, LinkedIn Posts, Facebook, TikTok and your website blog to increase search visibility.
  • Optimize the title and description of your video with your keywords.
  •  Make sure your videos are mobile-friendly.
  • Add proper tags to allow search engines to better understand your video content and rank it accordingly in the search results (this is especially important to do on YouTube!) 

Keyword Research Remains a Key to SEO

Google has gone from its early days as being a search engine to now being an answer engine. The basis of your SEO strategy will still need keyword research.

Now it really doesn't matter if searches are being made by voice search or text. The bottom line is that keywords are the primary factor for ranking algorithms. 

Keyword research is not going anywhere and needs more emphasis.

  • Find keywords that result in more clicks than searches. This will help you identify keywords where the searchers click on more than one result.

The Future of SEO is all about Data

Tracking user behavior and using the right tools for keyword research and site optimization is necessary to move your current SEO strategy in an optimal direction. 

You will have to select your data sources wisely and be able to visualize your information by using data science. You can track all kinds of info, anything from why a customer is behaving a certain way after landing on your website to why they are purchasing certain types of products.

Here are some other ways that user data can help you keep in-control:

  • Verify loading time on mobile and desktop, indexing, bounce rate, response errors, and redirects
  • Create content that is aligned with the needs of your audience and what they’re most likely to be searching for 
  • Identify sources of unusual traffic
  • Identify referral sources for converting traffic
  • Understand buyer’s preferences and identify pain points

Influencers Will Improve Your Engagement Metrics 

Engagement metrics quantify the effectiveness of your content. Although not stated directly by Google, the search engine giant measures the engagement metrics of your site to better evaluate the quality of your content and then rank it in the search results.

This will have a huge effect on engagement metrics and Google will see your business as trustworthy. In the end, this will result in higher rankings, conversions, and traffic.

Content and brands that influencers are endorsing will receive more social shares and much higher engagement specifically in comments and time-on-page. 

Learn more about Influencer Marketing Here ~

So there you have it, the top SEO trends for 2022. It is never too late to expand and grow, so take these trends and expand your SEO for your most successful year yet.

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