SEO is still to this day, one of the most influential digital marketing strategies in the game. You will need to stay proactive with what's hot and trending in the SEO world to keep up with what your customers are searching for.
There is no doubt that Voice Search Optimization has taken over search queries. Last year we noticed a huge increase in its usage but in 2022 the numbers are adding up to something which will take SEO to another level and absolutely cannot be ignored.
Voice searches will usually include question words like when, which, how, where, and why, that are usually excluded in written searches.
Digital Marketers need to provide content that can deliver accurate and suitable answers to voice search queries and be able to distinguish between simple questions and those that require more detailed answers.
Some stats that you should know:
Videos will continue to charge up digital marketing, people are wanting visual stimulation more than ever before. 97% of people agreed that watching videos helped them learn more about a product or service. By using videos in your SEO strategy, the potential for reaching and engaging the masses will be increased so give the people what they want!
Google has gone from its early days as being a search engine to now being an answer engine. The basis of your SEO strategy will still need keyword research.
Now it really doesn't matter if searches are being made by voice search or text, the bottom line is that keywords are the primary factor for ranking algorithms.
Tracking user behavior and using the right tools for keyword research and site optimization is necessary to move your current SEO strategy in an optimal direction.
You will have to select your data sources wisely and be able to visualize your information by using data science. You can track all kinds of info, anything from why a customer is behaving a certain way after landing on your website to why they are purchasing certain types of products.
Engagement metrics quantify the effectiveness of your content. Although not stated directly by Google, the search engine giant measures the engagement metrics of your site to better evaluate the quality of your content and then rank it in the search results.
This will have a huge effect on engagement metrics and Google will see your business as trustworthy. In the end, this will result in higher rankings, conversions, and traffic.
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So there you have it, the top SEO trends for 2022. It is never too late to expand and grow, so take these trends and expand your SEO for your most successful year yet.