Have you been looking for the best marketing technique? Some secret growth hack that will multiply your business in a matter of days?
I hate to break it to you, but that doesn’t exist. While there are tons of amazing marketing techniques that will work wonders for a business (and we just happen to know a few), your business goes a lot deeper than some little trick of infinite wisdom. If that magic technique existed, everyone would use it, I promise you.
However, there is one thing that is guaranteed to grow your business + brand exponentially, and we can all do it right now- It’s called helping people.
Now, I’m not talking about some sappy, charity nonsense “out of the goodness of your heart”. That would just be ridiculous and not authentic (sorry, NGO’s, we know you have other motives).
The thing is, you started your business because you’re an expert in your field. You love talking about your business, and you’ve got tons of advice to share from your many years of learning and doing.
There are so many people out there who could benefit off your wisdom, and now, you can find them with the click of a button. Thanks, social media!
Think about this: Who do you want to buy from, or do business with? Is it the company that threw some long, winded, marketing message in your face, or is it the one that has already given you value? Maybe in the form of some free advice, or something like a free trial. I promise you, 10/10 times, you’d rather do business with the company that has already helped you.
Now imagine that company you’ve been using their AWESOME free trial from for almost a year, has a special where they’re offering 50% off their yearly subscription. You’d go running to get your wallet. That’s the power of digital marketing, you can heavily monetize your audience, but you need an audience. You can also use digital marketing to get that audience in the form of advertising a free software, a helpful newsletter, or something that brings people value for free, but that takes budget.
If you’re already doing fairly well, have some budget to spend, and you’re looking to boost that, gaining and then monetizing an audience through digital marketing would be great for you, but if you’re a small business owner looking to get your first group of customers, get online and start providing value from your brain!