How to Rank Higher on Google in 2021

Google is the most popular search engine in the world, and if you are not ranked high on google’s first page for your keywords, then you are missing out on a lot of traffic. Ranking higher is no easy task though - it takes a little bit of this and a little bit of that- oh don't forget time and effort to do so. One of the most important ranking factors is to keep your content fresh and unique.
Stefan Katanic
May 18, 2021
4 Minute Read

Google is the most popular search engine in the world, and if you are not ranked high on google’s first page for your keywords, then you are missing out on a lot of traffic. Ranking higher is no easy task though - it takes a little bit of this and a little bit of that- oh don't forget time and effort to do so. One of the most important ranking factors is to keep your content fresh and unique.

This will not only improve organic search engine traffic, but also increase customer engagement. In order to get a higher ranking in Google, it is important to follow all the tips that we can give you. These include making sure that you have high quality content on your website, providing an intuitive user interface for visitors to use, having a clean layout with no clutter or unnecessary information on the page, and more. In this blog post we will discuss how you can make sure you are following all of these factors so that you can improve your rankings!



Table of Contents:

1. Content is King

2. Search Intent

3. Backlinks

4. Keywords

5.  Mobile Friendliness

6. Website Loading Speed

7. Domain Authority

8. Website Structure

9. Website Security

10. UX - User Experience



1. Content is King

Google has made an effort to rank content that is fresh and interesting. Though it does matter how optimized your website is, if you can't create quality content then Google won’t be interested in ranking you higher on their search engine page results (SERPs).


Google pays special attention to the uniqueness of a site's copy. No matter what kind of SEO techniques are being used, there needs to be something unique about the text for Google not only to help boost rankings but also make people want more information from this sites' contents.


Be Original! Google loves original content. To rank higher on Google search results, you would want to create posts that answer your reader’s questions and that provide value while being different from other web pages. If the content is similar or literally the same to what's already ranking for a specific keyword query, it could have a seriously negative impact on how well your site ranks in SERPs (Search Engine Results Pages). Google prefers trustworthy, fresh and high quality material. Make sure you're providing answers as well as valuable tips within the post; anything less than an A+ grade may have repercussions such as reduced crawl-rate from googlebot sites who are checking out what's trending online!


Another rank booster is the length of your content. You may not realize it, but the length of your blog post has a huge effect on how well you rank on Google. If you are wondering why some posts show up before others in search engine results, this is probably one reason. More words mean better ranking and higher quality content for readers!

2.  Search Intent

Search intent is an important factor in how Google ranks your content. It’s essentially what a user is looking for, and every keyword is different on Google. For example, if someone searches for the best Chinese food restaurants, you’ll see that the results in the top 10 include listicles. 


To rank higher with search intent, you need to understand why they would be searching for that keyword. What are people trying to achieve? Once you know this, it will be easier to figure out what type of content you should produce that matches their needs and solves their problem!


3. Backlinks

You may have heard of the term "backlinks." You know, those things that Google crawler uses to find your website for indexing? Well, they're an important part of their ranking algorithm and without them, you won't get any organic traffic. 


We shouldn't need to tell you this but the content goes hand in hand with backlink because if web pages don’t receive at least one backlink then what are the chances it will rank on page 10 or higher just by virtue of its own merits? That's right- pretty much zero! If you can get backlinks from high-quality websites, then your chances of ranking higher will be boosted.


4. Keywords

Keywords are one of the best ways to rank for a search engine. If you want your site to be found, it needs keywords - words that people use when they google something! So make sure those key phrases appear on every page of your website and all over blog posts if possible because Google loves these babies so much.


When considering keywords for your online content, don't forget to use the title tags in order to attract more viewers. Try adding a keyword at the start of your post's SEO title tag and include them wherever possible throughout all other sections so that search engines can easily find what you're looking for.

For example: Add an image alt text with one or two key words about what will be shown on said page or add anchor text when linking pages together so Google can better understand which site is being linked too!


5. Mobile Friendliness

Ever since 2019 Google has gone mobile-first. Google made this shift because of studies that show there are over 5.27 billion individuals who use smartphones as opposed to desktops or laptops these days.


It’s key that your website is responsive across all devices. Mobile-first means that now when you google a business on the go they will take into account what their site looks like and how well navigation works for people using handheld screens to search instead of desktop or laptop computers. With over 5.27 billion mobile internet users worldwide we need sites with simplified navigation menus so everyone can easily get around without taking up too much space on our device's screen size!


6. Website Loading Speed

Google has a new metric to measure the quality of your website starting in 2021 and it's called 'Core Web Vitals.' This is Google’s way of ensuring that you are providing an optimal user experience. The major factor they will be measuring according to their Core Web Vitals guidelines, is how quickly pages load on your site with response times for fonts and images. 


You won't have any choice but to pay attention because if people don't feel like they're getting what they expect from your content as soon as possible then there might not even be time enough for them to see more than one page before leaving!  Which is an important factor for user experience, and if they're not fast enough? Well you might need to panic!


7. Domain Authority

The next Google ranking booster is your website’s domain authority (DA). It's a metric that shows how close you are to being the best for what people search and want. Domain Authority is measured by Moz, which assigns points between 1-100 - so if you have an DA of 80 or higher, it means someone has determined that out of all these rankings on this topic then yours would be considered one of the top three in relevance! 


Now there are different ways to boost your site's rank: starting with creating high quality content focused on industry specific keywords. This will help ensure those coveted backlinks come rolling in effortlessly when customers do their research because they'll find new relevant information from sites like yours without having to dig through dozens more websites.

8. Website Structure

You should always have a sitemap on your website. It’s like the map of your site, and it tells Google where everything is so that they can find new content faster for you! A well-designed architecture will help to make sure every page has an easy way back out through links or other navigation tools.


It allows Google crawlers to easily find your website and its pages, making discovery easier for both you and the search engine. A sitemap contains all of the important pages that you want Google to know about—helping them navigate through your site with ease. This way they can uncover new content too!


9. Website Security

Your website’s security is now a key Google ranking factor. This is where you need to ensure your site is on encrypted HTTPS, as it encrypts the data between your website and your user’s browser. If not then this may be an important update for those of us with websites that are still running HTTP and have no SSL certificates in place!

10. UX - User Experience

You will rank better if you have a good UX. Google uses an artificial intelligence program called RankBrain, and it incorporates other ranking signals like CTR (click-through rate), bounce rate, dwell time to assess the quality of your website's user experience. These things all go into making up for how enjoyable people find navigating through your site so be sure that yours is as engaging and running smooth as possible!

The top 10 ways to rank higher on Google in 2021 is a great list of strategies, but it’s not enough. You need more than just these tips to ensure your SEO strategy will work for you and help you reach the ranking goals that are most important to you. Our team can provide all-inclusive SEO services as well as create an individualized plan based off what we discover from our initial research into your website performance.

Click here now if you want us to perform a quick audit and determine how best we can partner with you going forward!


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How to Rank Higher on Google in 2021

Marketing

Stefan Katanic

Google is the most popular search engine in the world, and if you are not ranked high on google’s first page for your keywords, then you are missing out on a lot of traffic. Ranking higher is no easy task though - it takes a little bit of this and a little bit of that- oh don't forget time and effort to do so. One of the most important ranking factors is to keep your content fresh and unique.

This will not only improve organic search engine traffic, but also increase customer engagement. In order to get a higher ranking in Google, it is important to follow all the tips that we can give you. These include making sure that you have high quality content on your website, providing an intuitive user interface for visitors to use, having a clean layout with no clutter or unnecessary information on the page, and more. In this blog post we will discuss how you can make sure you are following all of these factors so that you can improve your rankings!



Table of Contents:

1. Content is King

2. Search Intent

3. Backlinks

4. Keywords

5.  Mobile Friendliness

6. Website Loading Speed

7. Domain Authority

8. Website Structure

9. Website Security

10. UX - User Experience



1. Content is King

Google has made an effort to rank content that is fresh and interesting. Though it does matter how optimized your website is, if you can't create quality content then Google won’t be interested in ranking you higher on their search engine page results (SERPs).


Google pays special attention to the uniqueness of a site's copy. No matter what kind of SEO techniques are being used, there needs to be something unique about the text for Google not only to help boost rankings but also make people want more information from this sites' contents.


Be Original! Google loves original content. To rank higher on Google search results, you would want to create posts that answer your reader’s questions and that provide value while being different from other web pages. If the content is similar or literally the same to what's already ranking for a specific keyword query, it could have a seriously negative impact on how well your site ranks in SERPs (Search Engine Results Pages). Google prefers trustworthy, fresh and high quality material. Make sure you're providing answers as well as valuable tips within the post; anything less than an A+ grade may have repercussions such as reduced crawl-rate from googlebot sites who are checking out what's trending online!


Another rank booster is the length of your content. You may not realize it, but the length of your blog post has a huge effect on how well you rank on Google. If you are wondering why some posts show up before others in search engine results, this is probably one reason. More words mean better ranking and higher quality content for readers!

2.  Search Intent

Search intent is an important factor in how Google ranks your content. It’s essentially what a user is looking for, and every keyword is different on Google. For example, if someone searches for the best Chinese food restaurants, you’ll see that the results in the top 10 include listicles. 


To rank higher with search intent, you need to understand why they would be searching for that keyword. What are people trying to achieve? Once you know this, it will be easier to figure out what type of content you should produce that matches their needs and solves their problem!


3. Backlinks

You may have heard of the term "backlinks." You know, those things that Google crawler uses to find your website for indexing? Well, they're an important part of their ranking algorithm and without them, you won't get any organic traffic. 


We shouldn't need to tell you this but the content goes hand in hand with backlink because if web pages don’t receive at least one backlink then what are the chances it will rank on page 10 or higher just by virtue of its own merits? That's right- pretty much zero! If you can get backlinks from high-quality websites, then your chances of ranking higher will be boosted.


4. Keywords

Keywords are one of the best ways to rank for a search engine. If you want your site to be found, it needs keywords - words that people use when they google something! So make sure those key phrases appear on every page of your website and all over blog posts if possible because Google loves these babies so much.


When considering keywords for your online content, don't forget to use the title tags in order to attract more viewers. Try adding a keyword at the start of your post's SEO title tag and include them wherever possible throughout all other sections so that search engines can easily find what you're looking for.

For example: Add an image alt text with one or two key words about what will be shown on said page or add anchor text when linking pages together so Google can better understand which site is being linked too!


5. Mobile Friendliness

Ever since 2019 Google has gone mobile-first. Google made this shift because of studies that show there are over 5.27 billion individuals who use smartphones as opposed to desktops or laptops these days.


It’s key that your website is responsive across all devices. Mobile-first means that now when you google a business on the go they will take into account what their site looks like and how well navigation works for people using handheld screens to search instead of desktop or laptop computers. With over 5.27 billion mobile internet users worldwide we need sites with simplified navigation menus so everyone can easily get around without taking up too much space on our device's screen size!


6. Website Loading Speed

Google has a new metric to measure the quality of your website starting in 2021 and it's called 'Core Web Vitals.' This is Google’s way of ensuring that you are providing an optimal user experience. The major factor they will be measuring according to their Core Web Vitals guidelines, is how quickly pages load on your site with response times for fonts and images. 


You won't have any choice but to pay attention because if people don't feel like they're getting what they expect from your content as soon as possible then there might not even be time enough for them to see more than one page before leaving!  Which is an important factor for user experience, and if they're not fast enough? Well you might need to panic!


7. Domain Authority

The next Google ranking booster is your website’s domain authority (DA). It's a metric that shows how close you are to being the best for what people search and want. Domain Authority is measured by Moz, which assigns points between 1-100 - so if you have an DA of 80 or higher, it means someone has determined that out of all these rankings on this topic then yours would be considered one of the top three in relevance! 


Now there are different ways to boost your site's rank: starting with creating high quality content focused on industry specific keywords. This will help ensure those coveted backlinks come rolling in effortlessly when customers do their research because they'll find new relevant information from sites like yours without having to dig through dozens more websites.

8. Website Structure

You should always have a sitemap on your website. It’s like the map of your site, and it tells Google where everything is so that they can find new content faster for you! A well-designed architecture will help to make sure every page has an easy way back out through links or other navigation tools.


It allows Google crawlers to easily find your website and its pages, making discovery easier for both you and the search engine. A sitemap contains all of the important pages that you want Google to know about—helping them navigate through your site with ease. This way they can uncover new content too!


9. Website Security

Your website’s security is now a key Google ranking factor. This is where you need to ensure your site is on encrypted HTTPS, as it encrypts the data between your website and your user’s browser. If not then this may be an important update for those of us with websites that are still running HTTP and have no SSL certificates in place!

10. UX - User Experience

You will rank better if you have a good UX. Google uses an artificial intelligence program called RankBrain, and it incorporates other ranking signals like CTR (click-through rate), bounce rate, dwell time to assess the quality of your website's user experience. These things all go into making up for how enjoyable people find navigating through your site so be sure that yours is as engaging and running smooth as possible!

The top 10 ways to rank higher on Google in 2021 is a great list of strategies, but it’s not enough. You need more than just these tips to ensure your SEO strategy will work for you and help you reach the ranking goals that are most important to you. Our team can provide all-inclusive SEO services as well as create an individualized plan based off what we discover from our initial research into your website performance.

Click here now if you want us to perform a quick audit and determine how best we can partner with you going forward!