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How To Manage Profitable Client Relationships

Stefan Katanic
  • 13min
November 5, 2022
Without customer relationships, there would be no sales, and without sales, there is no business.

Building customer relationships is something every company must do to be successful

Without customer relationships, there would be no sales, and without sales, there is no business. Regardless if you are providing white label web design ,white label web development or white label social media marketing for a client, this does not mean that building customer relationships should solely be about the transaction! Since it is often the service and aftercare which truly makes a difference with how people feel towards a business, it is critical that your CRM is a constant focus. Procuring new clients for your business is one thing, retaining them is a whole other challenge. If you are not careful, all the money, effort and time you put into landing that client could go to waste if you do not learn to properly manage your new relationship. Creating great business relationships requires solid investments, good software, and a great team behind you.

This all will enable you to keep track of everything, particularly businesses that are dealing with several clients at once.

What is the best way to build customer relationships?

Below is a list of subjects we will go over. You will better understand how to maintain and nurture client relationships.

  • Focus on Exceptional Communication
  • Acknowledge Your Client as an Individual
  • Pick Up the Phone and Make a Personal Phone Call
  • Be Transparent
  • Be Open About Your Opinions
  • Exceed Expectations

Focus On Exceptional Communication

Timely, efficient communication should be a priority. Being available demonstrates that your client’s project and satisfaction are important to you. In addition to timely and thorough communication, you can also build a strong relationship by making your clients feel comfortable, open, and honest with you. They should feel that their ideas and concerns will be taken seriously. While your relationship with your client is of a professional nature, acknowledging that you see them as a person can go a long way. Clients know that they are paying you to provide a service for them, but having human-based interaction and showing that you care about them as an individual separates you from parasite-type businesses.

Acknowledge Your Client as an Individual

Take the time to get to know your client, this will also help with any project you do for them. Getting inside your clients head can help you adapt to their individual wants and needs. By putting yourself in your client's shoes and addressing problems before they come up, you can build trust and deliver better results.

If you really want to make a good impression with your clients, you should not wait for them to come to you with their problems.

Pick Up the Phone and Make a Personal Phone Call

These days an email seems like it would inevitably be the easiest way to communicate with clients. A Google study of its click-to-call services found that 61% of customers want the ability to call the business when they are ready to make a purchase, with the majority citing the need to get a quick answer or to talk with a real person as their primary motivators. A phone call can often help you achieve quicker resolutions to problems and demonstrate a more personable touch for your clients. Even though we tend to think that nobody communicates via phone calls anymore, the data shows the opposite to be the case, especially when a major decision is involved.

There will always be email interaction with clients, but adding the personal touch with direct phone calls keeps the human approach in the forefront and makes a client feel like they really do matter.

Be Transparent and Open About Your Opinions

Being transparent with your client can seem hard at times, but it is honest. They will appreciate it in the end.

‘You will not always like what I’m going to say, but it’s going to be in your best interest.’

Nobody wants to work with someone who hides the truth in an effort to protect their reputation or maintain higher sales. Massaging your client’s ego or masking the true state of affairs is a recipe for disaster. Instead of sugar-coating, prepare them for the worst-case scenario while you do everything in your power to secure the best possible outcome. Sometimes you will need to deliver some harsh facts to your client. That is totally ok, as long as they know you have their best interests at heart. In order to build a strong and lasting relationship with clients, they must be able to trust and rely on you as an expert.

This is why it is crucial to maintain openness when it comes to your professional opinions and point of view regarding the best interests of the project. It can be tempting to want to appear agreeable and avoid uncomfortable confrontation by telling a client what you think they want to hear or withholding your true opinion about their project.

Exceed Expectations

One of the best ways to help build a strong relationship with a client is to develop a reputation as a professional-or-professionals who deliver exceptional results. Make sure that you do not oversell yourself and promise unrealistic results. By setting reasonable expectations, you give yourself the opportunity to completely impress the client with the final project and position yourself as someone they would like to continue to work with. Consider your client and determine what would be valuable to them. Checking in to ensure that a product or service was delivered on time and that the client is pleased with the results. Sending out review requests. Responding to feedback and asking customers to complete surveys. All of these can help to keep your customers engaged and feel nurtured in their relationship with your business. Little goes a long way, a little more than that is a home run.

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