Digital Marketing and Social Media go hand in hand.
Social media marketing is huge and it has been for a while now. Many businesses have seen immense success by taking advantage of Social Media Marketing but the one thing that plagues all businesses is that social media trends that were a success last year are now considered to be fossilized, outdated, and quite honestly pretty cringey.
Staying on top of trends is crucial to be relevant in the constantly changing social media world. Business owners must be aware that millions of people are engaging and joining different social media platforms every single day. These people are providing new trends, demographics and want to be wowed, they are expecting the latest and greatest.
Let’s take a look at some hot and cool ways to keep up with 2022’s social media trends.
- Multi-Platform Social Marketing
Before digital marketers would be using specific platforms to target a specific audience to reach the potential customers they want to present their product or service to. Social analytics based on gender, age, religion, etc. would determine which social media platform
your target market would likely be on (selling a new Lipstick in hot hues may be better to market on Instagram for example) but,
THIS DOESN'T APPLY ANYMORE
People of all ages, genders, and religions are integrating and using all types of social media, there isn't a certain social media platform just for the young or old anymore. By being visible on multi-platform channels you're exposing your business to a huge audience of potential customers who may have not known you existed otherwise!
Learn how to create your own social media strategy:
- The surge of Alternative-Platform Marketing
Many B2C and B2B users are growing tired and bored with core platforms such as Facebook, Twitter, LinkedIn, and Instagram because it has become harder to reach and achieve organic engagement with potential customers. Both Facebook and Instagram have seen major declines since last year. Facebook users have dropped immensely in the past two years alone.
This is when you must start to look at developing new strategies with Alternative-Platform Marketing.
Let’s look at TikTok for a minute, this social media platform has been around since 2016 but in 2019 it blew up with over 500 million active users. Studies have shown that TikTok users spend an average of 45 minutes a day on the app, that amount of time a day should not be ignored by any digital marketing firm looking for Alternative-Platforms to consider.
Learn more about TikTok here:
- Be more Visual than Ever
Studies have shown that visual content makes up 90% of internet traffic. Instagram and Snapchat have changed the game with short videos with a plethora of users watching and sharing. Now with TikTok having blown up last year (video-based app only), more and more users are not interested in a picture, they want a story behind the brand and the product or service associated with it.
Videos are the new way to do it...
To achieve a fresh and engaging brand on social media you will need to team up with a digital marketing firm with experience. A killer social media strategy will help amp up your brand and with the right social analytics, your digital marketing team should be pulling people in, keeping them interested, and sharing what your brand has to offer.
Everything You Need To Know About Social Media Marketing:
- Be Authentic
Being authentic to your brand will let your brand have a real voice. People want to relate to authenticity more than ever and having a genuine voice will help build your brand through social media. Your brand must stand out...but you need to make sure it’s standing out to the right target market. Breaking down the culture of the type of people you want to attract to your business. Ask yourself, what’s your target market into? What makes them tick? Etc.
Learn How to Be More Authentic On Social Media:
Social Media is an endless pool of possibilities for success for businesses. If it’s done well with the right digital marketing firm, the outcome is always going to turn out well.
Those are the latest and greatest in what’s hot & what's not trending and how to dominate Social Media in 2022...
We hope you take these tips and make great things happen!