Content Marketing Strategy is basically made up of a few things which include research, creating, publishing, and promoting information that is of value to your customers and future leads.
Content is nothing more than text, audio, and video that helps attract and engage with your potential customers along with helping them.
Let’s break down what exactly a pillar Content Marketing Strategy requires...
Great content is created for a specific purpose, and this purpose needs to be defined. Always ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, etc..
Once you have clearly defined your goals that you and your digital marketing firm will be able to direct where and how this Content Marketing Strategy can be taken to the next level (we can help you with this😉)
Knowing your customers can greatly steer your Content Marketing Strategy. Truly understanding who these people are can allow you access to a lot of very valuable information which can give your digital business insights into what types of websites your customers are already visiting, which content they engage with, and which social media platforms they share content on.
It all comes down to demographics which are collected and assessed to get to the center of who your customers really are and how to engage with them based on the information they’re already consuming.
Figure out how to get to know your customers here.. Know Your Customer | LinkedIn
While data analysis can be an extremely useful tool, it does not give your customer the human experience and it may have them feeling like there is a lack of connection to your business.
Your customers need to know they are being heard be it on social media or your business's direct website. Be sure to ask them for feedback and suggestions. Also speak to other members of your staff to get a better understanding of the needs of your customers.
Reaching out to your customers and responding to their feedback enables you to gather valuable data, and it also shows them that their opinions matter. This really builds a better overall customer experience.
To avoid having your content lost in the ether that is the internet, be creative and make content that really counts...make it unique! You want your distinct voice to be heard to the right people who are looking for what your business has to offer. The most important thing is you must be specific in what you are posting so it can be showcased in it’s best light.
The more you focus on your niche the greater your chances of establishing yourself as the best of the best regardless of what your business has to offer.
Let your Content Shine
A well done content strategy and targeted content creation make up only the first part of the equation.
The final part is amplifying the content to reach the masses. To be able to let your content shine you need to determine the right places your audience is frequenting online. You then publish your content onto those channels to reach the right people.
Having this be a part of your Marketing Strategy will propel your business to a higher level of success because it is being exposed in all the right places. People want to see the latest and greatest in all it’s glitter and glory, so make sure you stay up to date with the current trends!